{"id":1004737380,"date":"2024-11-15T02:49:12","date_gmt":"2024-11-15T10:49:12","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004737380"},"modified":"2024-11-15T02:49:14","modified_gmt":"2024-11-15T10:49:14","slug":"greenbuild-special-report-raising-awareness-of-embodied-carbon","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/","title":{"rendered":"Greenbuild Special Report: Raising Awareness of Embodied Carbon"},"content":{"rendered":"\n<p>Who holds the most responsibility when it comes to making sure a building is sustainable?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"619\" data-attachment-id=\"1004737429\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/greenbuild-featured\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\" data-orig-size=\"800,619\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1731579937&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Greenbuild featured\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Greenbuild panel on raising awareness of embodied carbon across CRE teams. Image by Jessica Fiur &lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg?w=800\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\" alt=\"Greenbuild panel on raising awareness of embodied carbon across CRE teams\" class=\"wp-image-1004737429\" style=\"width:400px\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg?resize=300,232 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg?resize=768,594 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">Greenbuild panel on raising awareness of embodied carbon across CRE teams. <em>Image by Jessica Fiur<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>While this might start as the duty of the owner, it actually should be a team effort. At the <a href=\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-methods-to-reduce-a-buildings-carbon-emissions\/\">Greenbuild conference in Philadelphia<\/a>, Anthony Bernheim, healthy &amp; resilient buildings program manager, City &amp; County of San Francisco; Katie Poss, director, global policy &amp; procurement, Building Transparency; Kirsten Ritchie, principal &amp; global director, Gensler; Isaiah Walston, director of sustainability, Hitt Contracting Inc.; and Joey Shea, manager North American Sustainability, Interface, discussed how owners, contractors, designers and manufacturers all play a role in decarbonization.<\/p>\n\n\n\n<p>When it comes to reducing a building&#8217;s carbon footprint, &#8220;it takes a team,&#8221; Bernheim said. And there should be discussions about how to make the process the most sustainable starting at the beginning, especially because the volume of new commercial real estate is always increasing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p><strong>READ ALSO<\/strong>: <a href=\"https:\/\/www.commercialsearch.com\/news\/when-healthy-buildings-take-center-stage-qa-with-a-california-architect\/\">When Healthy Buildings Take Center Stage<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background is-style-wide\"\/>\n\n\n\n<p>&#8220;By 2030 a whole United States will be built again,&#8221; Walston explained. To keep up, contractors should work on labor, construction and waste practices. Additionally, they need to be aware of carbon reduction, jobsite wellness, waste reduction, water management and material selection.<\/p>\n\n\n\n<p>And as for regulations, always aim for more than what is required. &#8220;The mindset shift is not just about compliance and checking the boxes, but dreaming bigger,&#8221; Shea said. &#8220;We can all angle more of our business and demand to reward decarbonization and success.&#8221;<\/p>\n\n\n\n<p>Gensler, for example, has established it&#8217;s own baseline with embodied carbon limits. They are currently working with their internal design teams to make it standard across their projects. And Walston suggested using software to collaborate with building teams, so that everyone is on the same page throughout the whole process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reduce-and-reuse\">Reduce and reuse<\/h2>\n\n\n\n<p>New buildings often have the largest amount of embodied carbon. To really affect change, look to adaptive reuse.<\/p>\n\n\n\n<p>&#8220;The number one thing I want to remind everyone is making use of what you already have,&#8221; Ritchie said. &#8220;Have your eye out on how we can take better use of what we already have.&#8221;<\/p>\n\n\n\n<p>The most important aspect of decarbonization might be making sure your teams communicate throughout the process. That, and to not become complacent. <\/p>\n\n\n\n<p>&#8220;I don&#8217;t let anyone call us sustainable, because ultimately &#8216;sustainable&#8217; is a binary,&#8221; Shea said. &#8220;We have a long way to go as an industry. This represents a shift from meeting a demand that exists to building a strategy for the long term.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to decarbonization, the responsibility doesn&#8217;t fall on one group. You need buy-in from owners, contractors, designers and manufacturers.<\/p>\n","protected":false},"author":443,"featured_media":1004737429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,23891,21742,21786],"tags":[49459],"class_list":["post-1004737380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-national","category-latest","category-sustainability","tag-greenbuild"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenbuild Special Report: Raising Awareness of Embodied Carbon - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenbuild Special Report: Raising Awareness of Embodied Carbon\" \/>\n<meta property=\"og:description\" content=\"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T10:49:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T10:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/\",\"name\":\"Greenbuild Special Report: Raising Awareness of Embodied Carbon - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\",\"datePublished\":\"2024-11-15T10:49:12+00:00\",\"dateModified\":\"2024-11-15T10:49:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3\"},\"description\":\"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg\",\"width\":800,\"height\":619,\"caption\":\"Greenbuild panel on raising awareness of embodied carbon across CRE teams. Image by Jessica Fiur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greenbuild Special Report: Raising Awareness of Embodied Carbon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3\",\"name\":\"Jessica Fiur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96\",\"caption\":\"Jessica Fiur\"},\"description\":\"Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive and writes the award-winning blog What Renters Want. Jessica has been with the company since 2011 and previously was with Weekly Reader and IQPC. Contact Jessica at jessica.fiur@cpe-mhn.com, on Twitter @jfiur or on LinkedIn https:\/\/www.linkedin.com\/in\/jessicafiur\/.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/jessica-fiur\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Greenbuild Special Report: Raising Awareness of Embodied Carbon - Commercial Property Executive","description":"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/","og_locale":"en_US","og_type":"article","og_title":"Greenbuild Special Report: Raising Awareness of Embodied Carbon","og_description":"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.","og_url":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2024-11-15T10:49:12+00:00","article_modified_time":"2024-11-15T10:49:14+00:00","og_image":[{"width":800,"height":619,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg","type":"image\/jpeg"}],"author":"Jessica Fiur","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/","url":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/","name":"Greenbuild Special Report: Raising Awareness of Embodied Carbon - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg","datePublished":"2024-11-15T10:49:12+00:00","dateModified":"2024-11-15T10:49:14+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3"},"description":"When it comes to decarbonization, owners, contractors, designers and manufacturers should take responsibility.","breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg","width":800,"height":619,"caption":"Greenbuild panel on raising awareness of embodied carbon across CRE teams. Image by Jessica Fiur"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/greenbuild-special-report-raising-awareness-of-embodied-carbon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"Greenbuild Special Report: Raising Awareness of Embodied Carbon"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3","name":"Jessica Fiur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/06\/Jessica-Fiur-Headshot-for-online-1.jpg?w=96","caption":"Jessica Fiur"},"description":"Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive and writes the award-winning blog What Renters Want. Jessica has been with the company since 2011 and previously was with Weekly Reader and IQPC. Contact Jessica at jessica.fiur@cpe-mhn.com, on Twitter @jfiur or on LinkedIn https:\/\/www.linkedin.com\/in\/jessicafiur\/.","url":"https:\/\/www.commercialsearch.com\/news\/author\/jessica-fiur\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2024\/11\/Greenbuild-featured.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004737380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004737380"}],"version-history":[{"count":8,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004737380\/revisions"}],"predecessor-version":[{"id":1004737434,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004737380\/revisions\/1004737434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004737429"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004737380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004737380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004737380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}