{"id":1004703624,"date":"2024-02-28T12:56:30","date_gmt":"2024-02-28T20:56:30","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004703624"},"modified":"2026-04-06T00:45:46","modified_gmt":"2026-04-06T08:45:46","slug":"how-mcs-reinvented-its-business-model","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/how-mcs-reinvented-its-business-model\/","title":{"rendered":"How MCS Reinvented Its Business Model"},"content":{"rendered":"\n

When Craig Torrance took the reins at MCS<\/strong> in 2021, he was faced with a tough task during an unprecedented time: reinvent and future-proof a commercial real estate-related company hit hard by a global pandemic.<\/p>\n\n\n\n

\n
READ THE DIGEST<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

Together with his team, CEO Torrance built upon the Lewisville, Texas-based firm\u2019s longtime mission as a national maintenance provider to residential and commercial properties for mortgage servicing companies. Within two years, they expanded and diversified, adding several new business lines and growing the workforce from about 300 to 500.<\/p>\n\n\n\n

The company\u2019s efforts were recently honored by Commercial Property Executive<\/em> with the Gold award for Most Innovative Corporate Strategy during the 2023 CPE Influence Awards event.<\/p>\n\n\n\n

\n\n\n\n

READ ALSO:<\/strong> CPE Announces 2023 Influence Awards<\/a><\/p>\n\n\n\n

\n\n\n\n

Founded in 1986, Mortgage Contracting Services<\/strong> had established a national team of professionals and network of third-party vendors. But in the midst of the pandemic, the company\u2019s ownership knew reinvention was needed to survive.<\/p>\n\n\n\n

\"An
An MCS service technician enters the Phoenix self-performing service center. The branch is one of 25 regional centers established by MCS. Image courtesy of MCS<\/em><\/figcaption><\/figure>\n\n\n\n

The first step, in 2021, was rebranding to MCS, with the tagline \u201cMaking Communities Shine,\u201d to position itself across multiple business verticals. Torrance joined later that year as CEO. He previously held a leadership role at Brightview, where he led a business unit providing national commercial property maintenance services to large-portfolio accounts across multiple commercial segments.<\/p>\n\n\n\n

One of Torrance\u2019s goals, he recalled, was to bring an entrepreneurial culture to the business as it began looking for new ways to grow. The company had already built a national team of professionals and network of third-party vendors. But a key part of the reinvention process was establishing what the company was good at and who else would benefit from its expertise.<\/p>\n\n\n\n

\u201cI think that\u2019s how you end up creating a vision and creating tactical goals,\u201d he said. \u201cIt really starts with the mindset: Do you want to do this? Do you really want to take this business from where it is today into something different, or do you really just want to execute something better?\u201d<\/p>\n\n\n\n

MCS ownership, Torrance said, supported doing something different and reinventing the business.<\/p>\n\n\n\n

\u201cIt boils down to having the right mindset and then building the right team to go execute the things we want to do,\u201d he said.<\/p>\n\n\n\n

The team includes Chad Mosley, president of the mortgage services division; Andrew Nolan, president of the commercial and rental services divisions; and Martin Urso, who joined MCS in 2023 as chief information officer. An industry veteran, Urso oversees continuous development of the company\u2019s cloud-based software suite designed to provide solutions to meet corporate and field service goals.<\/p>\n\n\n\n

\n
\n
\"MCS
MCS service centers map. Image courtesy of MCS<\/em><\/figcaption><\/figure><\/div><\/div>\n\n\n\n
\n

Torrance\u2019s Top Tips<\/h2>\n\n\n\n

MCS CEO Craig Torrance\u2019s recommendations for reinventing and future-proofing a business:<\/p>\n\n\n\n