{"id":1004649513,"date":"2023-03-13T09:41:30","date_gmt":"2023-03-13T17:41:30","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004649513"},"modified":"2023-03-15T06:11:52","modified_gmt":"2023-03-15T14:11:52","slug":"property-managements-role-in-the-development-of-new-office-spaces","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/property-managements-role-in-the-development-of-new-office-spaces\/","title":{"rendered":"Property Management\u2019s Role in the Development of New Office Spaces"},"content":{"rendered":"
\"Office

Image by lukasbieri via Pixabay<\/p><\/div>\n

Traditionally, the design and development of commercial office spaces has been the task of architects, engineers and urban planners. While those professionals do much to influence office projects, they often have relatively little interaction with tenants and their employees. The day-to-day function of an office space, as well as its optimal uses, is the job of the property managers who oversee operations on both a micro and macro level.<\/p>\n

In light of the evolving nature of office work<\/a>, property management-related design considerations, at all stages of development, are central to a commercial office space\u2019s success. According to experts, the key is a data-driven, nuanced analysis which takes into account tenant needs and how the space fits in to its surroundings.<\/p>\n

A case-by-case approach<\/h2>\n
\"\"

Chase Garbarino. Image courtesy of HqO<\/p><\/div>\n

For many property managers involved in this process, a common theme is a recognition that optimality in management is specific to the uses and needs of a space\u2019s tenants, as well as its integration with its surroundings. Chase Garbarino, co-founder & CEO of office and workplace management software provider HqO, <\/strong>sees value generation in these respects as a matter of site-specific strategy. According to Garbarino, such methods should be driven by data-focused analysis of engagement and productivity as well as tenant uses, something unique to individual office spaces and buildings.<\/p>\n

\u201cA corporate lawyer, in terms of the space they need for private conversation, is very different from an engineer in our company developing software,” Garbarino told Commercial Property Executive. <\/em>“When you\u2019re talking to a tech company, you should have an integral understanding of the trends of how engineers work. If it\u2019s a call center, what are the different needs they have for physical space?\u201d<\/p>\n

\"Kelly

Kelly Wheeler. Image courtesy of Transwestern<\/p><\/div>\n

As such, property managers not only play an instrumental role in design process through their operational expertise, but through their technological knowledge. Transwestern<\/strong> embodies this approach in its management-focused development of office space, which focuses equally on tenant experience and maximizing an operator\u2019s returns.<\/p>\n

According to Kelly Wheeler, senior vice president & director of operations and strategy for asset services, \u201cThe first thing that is most important to understand is what the developer or owners\u2019 goals are, and that is going to vary by asset class and location. Something that you may do in a central business district, you may not do 30 miles west of Houston.\u201d<\/p>\n

As a result, specificity informs the business goals of a project. \u201cRecommendations change based on location and asset class,” Wheeler noted. “When you are going ground-up versus repositioning, you have to consider existing occupancy and the tenants already in place.\u201d<\/p>\n

\n

READ ALSO: <\/strong>How Designers Put Natural Materials to Work in the Office<\/span><\/a><\/p>\n

\n

The firm implemented these principles during construction of Bank of America Tower in Houston, which was completed in 2019. The property management team was brought on a year before the building was occupied, which enabled it to evaluate everything from mechanical systems to lobby green spaces. \u201cBeing able to contribute those nuances during the development of a building are really valuable in the long run,\u201d Wheeler said.<\/p>\n

Constant evaluation<\/h2>\n

To evaluate the needs of tenants and workers at both the macro and micro levels, Garbarino emphasizes using engagement data, as well as building customer-focused relationships. What managers and their colleagues should not do in these aspects is simply borrow from other operators. \u201cThe problem historically, in the industry, has been an amenity arms race,” he cautioned. “Don\u2019t go in LinkedIn and see that one hot new amenity that everyone is posting about; that is the polar opposite of being customer-oriented.\u201d<\/p>\n

This is a continued focus for Transwestern, particularly regarding the tenant experience in a new development. \u201cThinking about what the tenants’ experience is going to be after the building is occupied really comes from people who have experience operating the building,\u201d Wheeler noted. \u201cDo you design an open coworking space so that they have a third place to work? Do you have an outdoor garden?\u201d<\/p>\n

Building relationships<\/h2>\n
\"Picture

Chuck We. Image courtesy of Hudson Pacific Properties<\/p><\/div>\n

Alongside the relationships that tenants will have with the space and each other, property managers should consider how an office building is integrated into its location. Those considerations range from the property’s carbon footprint<\/a> to its potential uses as a public space. \u00a0For Hudson Pacific Properties<\/strong>, this mindset governs both the company\u2019s approach to sustainability and its interactions with surroundings. From a sustainability perspective, Chuck We, executive vice president of the firm\u2019s northwestern and Canada investments, takes a two-pronged approach, which he sums up as \u201coperational sustainability\u201d and \u201csustainability from embodied carbon.\u201d<\/p>\n

We detailed the firm\u2019s emphasis on moving from coal and gas power toward electrification at the buildings it owns and manages. This approach extends to embodied carbon, where Hudson Pacific has streamlined the sourcing of its materials and products to providers that are able to source locally. \u201c[In the] built space, if you can have an impact on embodied carbon by rebuilding and creating, you can have just as much of an impact on the environment.\u201d We told CPE<\/em>.<\/p>\n

Where the more intangible relationships are concerned, Hudson Pacific has taken to treating spaces as communities that should be integrated with their surroundings. Areas that would conventionally be used for employee dining are transformed to become more accessible.<\/p>\n

\u201cHistorically, you would look at how many seats can we put out there for people to come out from their office space and have lunch,” he said. “Now, we actually look at that as a bit more of a public amenity. You can drive a couple of food trucks up to service that lunch. It\u2019s not just about building the hard-edge facility; it\u2019s thinking about how you integrate it into the overall thinking about your campus and your offering.”<\/p>\n","protected":false},"excerpt":{"rendered":"

From amenity spaces to the carbon footprint, property managers play a central role in the design of commercial offices. <\/p>\n","protected":false},"author":3012,"featured_media":1004649514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23891,21747,21785],"tags":[40137,35295,33313],"class_list":["post-1004649513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-office","category-property-management","tag-hqo","tag-hudson-pacific-properties","tag-transwestern"],"acf":[],"yoast_head":"\nProperty Management\u2019s Role in the Design of New Offices - CPE<\/title>\n<meta name=\"description\" content=\"Property managers play a unique and significant role in the design and development of new commercial office space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/property-managements-role-in-the-development-of-new-office-spaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Property Management\u2019s Role in the Development of New Office Spaces\" \/>\n<meta property=\"og:description\" content=\"Property managers play a unique and significant role in the design and development of new commercial office space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/property-managements-role-in-the-development-of-new-office-spaces\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T17:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T14:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/03\/laptop-g017129108_1920-e1677868008959.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/property-managements-role-in-the-development-of-new-office-spaces\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/property-managements-role-in-the-development-of-new-office-spaces\/\",\"name\":\"Property Management\u2019s Role in the Design of New Offices - 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