{"id":1004559000,"date":"2021-11-24T10:28:52","date_gmt":"2021-11-24T18:28:52","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004559000"},"modified":"2022-12-08T14:10:49","modified_gmt":"2022-12-08T22:10:49","slug":"starbucks-reengineering-corporate-headquarters-for-post-pandemic-work-its-a-latte","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/starbucks-reengineering-corporate-headquarters-for-post-pandemic-work-its-a-latte\/","title":{"rendered":"Starbucks Revamps Corporate HQ: It\u2019s a Latte"},"content":{"rendered":"
\"\"<\/a>

Image by Fabian Holtappels via Pixabay.com<\/p><\/div>\n

How is Starbucks, one of the most recognized global brands, reengineering its workplace for post-pandemic life? Two senior executives involved in the company\u2019s Seattle retrofit, Scott Davis, president of Splice Project Management, and Marc Weigum Sr., manager, Workplace Delivery – Corporate Real Estate, Starbucks Coffee Co., gave an insider\u2019s look at the recent CoreNet Global Summit in Seattle.<\/p>\n

Weigum said that the company had been thinking about how to create a modern workspace before the pandemic began. There are more than 4,000 employees in 1 million square feet at the company\u2019s headquarters in Seattle.<\/p>\n

\u201cThe big thing was that it can\u2019t just be facilities, it requires HR and tech. That was instituted. It\u2019s become its own entity within Starbucks. And that was one of the most instrumental things getting us to this point.\u201d<\/p>\n

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READ ALSO<\/strong>: Why Slow Return-to-Office Doesn\u2019t Threaten Office REITs Now<\/a><\/p>\n

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Another aspect of rethinking the office layout and design was more tied to the overall brand. While millions of people around the world associate Starbucks with a place to sit down, check email and get a coffee, the offices themselves were more standard and generic.<\/p>\n

The pandemic brought the opportunity to recreate the workspaces<\/a> in ways that mirrored the stores themselves.<\/p>\n

Every department will have an area to sit, work, and\u2014have coffee.<\/p>\n

\u201cThis is one of those things that when partners do come back is going to be a game changer,\u201d Weigum said.<\/p>\n

Also, the layouts for the departments will reflect a neighborhood and community concept.<\/p>\n

Every neighborhood will have a central area, a \u201cfront porch,\u201d varying colors for different teams and the ability to create larger or smaller areas for enterprise and collaboration space.<\/p>\n

\u201cWe took all the workstations away from the windows and just by doing that, the whole office seems much lighter and brighter,\u201d Weigum said.<\/p>\n

With 1 million square feet of space, way-finding can be difficult; and the company needed to create an atmosphere in which employees knew how to get around, because they would no longer have their own workstations. The company increased signage and the use of colors and different lettering, with Braille, not unlike signage one sees in an airport.<\/p>\n

Square footage per worker is now increasing at Starbucks from 100 square feet to about 200 square feet. Prior to the pandemic, every employee had a dedicated space, now the offices are almost 100 percent flex. Corridors are three times the size.<\/p>\n

The larger individual spaces can be accomplished, because each employee is likely to spend less time in the building.<\/p>\n

Offices are dual purpose; they will support managers when they are working in person, but they can be used by others as a focus room when they are not. Some offices will be permanently designated, such as those for legal or HR, which have different requirements.<\/p>\n

Tactical challenges<\/h2>\n

That change to flex space brought about one of the biggest tactical challenges that had to be planned and executed: scheduling employees to come back during the pandemic and removing their personal effects\u2014photos, fridges, even dinosaur collections. More than the logistics involved, employees needed to be reassured they were not being laid off.<\/p>\n

They called it \u201cPack to the Future.\u201d<\/p>\n

Davis said that \u201cStarbucks was less knee jerk than other companies and has projected farther into the future, and because of that the company could use COVID-19 as an advantage, as bizarrely as that sounds. There was an upside; the building was mostly empty. There\u2019s a lesson to use the challenge in front of you as an opportunity.\u201d<\/p>\n

\u201cFor me the takeaway is that change isn\u2019t done. We just spent two years blowing up how people work together. We don\u2019t know the sociological impact of that. The hope is that we can learn from all that fast figuring out stuff on the fly, and we\u2019re going to have to do it again, but to what end, I don\u2019t know.\u201d<\/p>\n

\u201cIf this (pandemic) only lasted for 3 months, we would have just gone back and nothing would have changed,\u201d Weigum said. \u201cBut today, new hires don\u2019t even know what it was like prior\u2014that it was difficult to take a day off, or to be home. Now it\u2019s the complete opposite.\u201d<\/p>\n

He said it will be another 12 to 18 months before they are going to have a good sense of how it is working, and in the meantime, there could be additional COVID-19 spikes.<\/p>\n

\u201cWe can\u2019t think it\u2019s behind us and start doing sprints. Flexibility is the key.\u201d<\/p>\n

\u201cThis is going to jump you guys more in front,\u201d Weigum added. \u201dYou are going to be more up front visually; now comes the hard work and ensuring that we stay true to our objectives and goals and don\u2019t just back off.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Two executives gave an inside view of this Seattle makeover at the recent CoreNet Global Summit.<\/p>\n","protected":false},"author":2617,"featured_media":1004559090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21742,21747,1610,15],"tags":[36450,35553],"class_list":["post-1004559000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-latest","category-office","category-seattle","category-west","tag-corenet-global","tag-starbucks"],"acf":[],"yoast_head":"\nStarbucks Revamps Corporate HQ: It\u2019s a Latte - Commercial Property Executive<\/title>\n<meta name=\"description\" content=\"Two executives gave an inside view of this Seattle makeover at the recent CoreNet Global Summit. 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