{"id":1004556299,"date":"2021-11-01T03:59:32","date_gmt":"2021-11-01T11:59:32","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004556299"},"modified":"2022-12-08T10:24:33","modified_gmt":"2022-12-08T18:24:33","slug":"cushman-wakefield-invests-150m-in-wework","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/","title":{"rendered":"Cushman & Wakefield Invests $150M in WeWork"},"content":{"rendered":"
\"Brett<\/a>

Brett White, Executive Chairman & CEO, Cushman & Wakefield. Image courtesy of Cushman & Wakefield<\/p><\/div>\n

Cushman & Wakefield has made a $150 million strategic investment in coworking powerhouse WeWork, the real estate firm announced Friday.<\/p>\n

As part of this investment, Nathaniel Robinson, Cushman & Wakefield\u2019s CIO & executive vice president of Strategic Planning, will be an observer to WeWork\u2019s Board of Directors.<\/p>\n

In August, the companies had announced an exclusive strategic partnership aiming to \u201cprovide clients with best-in-class office operations by combining WeWork\u2019s proprietary hospitality and technology-enabled services\u201d with Cushman & Wakefield\u2019s asset and facilities management services. Since then, the two have seen interest from major institutional CRE owners and Fortune 500 occupiers, which is leading to some pilot program opportunities.<\/p>\n

\n

READ ALSO<\/strong>: These Cities Are Tops for STEM Job Growth<\/a><\/p>\n

\n

Two initiatives should help the partnership grow WeWork\u2019s landlord and tenant-focused offerings. The first will focus on helping building owners and corporate occupiers improve the daily user experience through use of WeWork\u2019s proprietary software that will integrate traditional building features like access control and reservation systems with onsite hospitality and amenity programming.<\/p>\n

\"\"<\/a>

Marla Maloney, President of Asset Services, Cushman & Wakefield. Image courtesy of Cushman & Wakefield<\/p><\/div>\n

As workers return to the office, Cushman & Wakefield noted, corporate occupiers have been very focused on managing the employee experience.<\/p>\n

The same technology will also provide access to asset usage data, thereby guiding capital investments to support leasing, tenant or employee retention, operational efficiency, energy goals and, ultimately, return on investment, according to a prepared statement.<\/p>\n

The second initiative will allow owners to create new revenue streams by operating flexible workspace centers within their portfolio. The plan is that, as those tenants grow out of flex space, Cushman & Wakefield will be able to convert tenants into more traditional office space in the same building.<\/p>\n

Owners, tenants, employees<\/h2>\n

WeWork has demonstrated that it can \u201cbuild a tenant experience that people are drawn to, and they\u2019ve been a pioneer in using technology to efficiently manage that experience and the office space around it,\u201d Brett White, executive chairman & CEO of Cushman & Wakefield, said in a prepared statement.<\/p>\n

The partnership, he continued, will let Cushman & Wakefield scale WeWork\u2019s technology relating to the tenant experience beyond their WeWork-branded spaces into the rest of the office market.<\/p>\n

Marla Maloney, president of asset services at Cushman & Wakefield, added that property owners are now more than ever looking for a competitive advantage to drive tenant demand for their offices, while today\u2019s office worker has elevated expectations for a workplace experience that is convenient and customizable, allowing them to build a community with other workers.<\/p>\n

Following the high-profile 2019 withdrawal of its planned IPO, WeWork finally arrived on the NYSE just last month via a $9 billion merger with special purpose acquisition company BowX Acquisition.<\/p>\n

The merger brought renewed attention to a surge in SPAC mergers<\/a> in CRE and the proptech industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

The move is the latest step in this new partnership.<\/p>\n","protected":false},"author":882,"featured_media":1004500687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21783,23891,21742,21747],"tags":[32799,33678],"class_list":["post-1004556299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-investment","category-national","category-latest","category-office","tag-cushman-wakefield","tag-wework"],"acf":[],"yoast_head":"\nCushman & Wakefield Invests $150M in WeWork - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cushman & Wakefield Invests $150M in WeWork\" \/>\n<meta property=\"og:description\" content=\"The move is the latest step in this new partnership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T11:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T18:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Baltic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/\",\"name\":\"Cushman & Wakefield Invests $150M in WeWork - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg\",\"datePublished\":\"2021-11-01T11:59:32+00:00\",\"dateModified\":\"2022-12-08T18:24:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg\",\"width\":820,\"height\":548,\"caption\":\"Image by jdpereiro via Pixabay.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cushman & Wakefield Invests $150M in WeWork\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555\",\"name\":\"Scott Baltic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96\",\"caption\":\"Scott Baltic\"},\"description\":\"Scott Baltic has been a contributing editor with Commercial Property Executive since 2011 and also wrote for its predecessor, Commercial Property News. He started writing about CRE in 1988 for a group of Chicago-based publications and in 1989 became the editor of Midwest Real Estate News. After moving on from there in 1991, Baltic continued writing occasionally about real estate, for publications like the Chicago Sun-Times, National Real Estate Investor, Urban Land, Shopping Center World and Architect\u2019s Newspaper. He earned a master\u2019s in journalism from Northwestern University\u2019s Medill School of Journalism and has a bachelor\u2019s from North Park University.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/scott-baltic\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cushman & Wakefield Invests $150M in WeWork - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/","og_locale":"en_US","og_type":"article","og_title":"Cushman & Wakefield Invests $150M in WeWork","og_description":"The move is the latest step in this new partnership.","og_url":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2021-11-01T11:59:32+00:00","article_modified_time":"2022-12-08T18:24:33+00:00","og_image":[{"width":820,"height":548,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg","type":"image\/jpeg"}],"author":"Scott Baltic","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/","url":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/","name":"Cushman & Wakefield Invests $150M in WeWork - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg","datePublished":"2021-11-01T11:59:32+00:00","dateModified":"2022-12-08T18:24:33+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555"},"breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg","width":820,"height":548,"caption":"Image by jdpereiro via Pixabay.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/cushman-wakefield-invests-150m-in-wework\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"Cushman & Wakefield Invests $150M in WeWork"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555","name":"Scott Baltic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96","caption":"Scott Baltic"},"description":"Scott Baltic has been a contributing editor with Commercial Property Executive since 2011 and also wrote for its predecessor, Commercial Property News. He started writing about CRE in 1988 for a group of Chicago-based publications and in 1989 became the editor of Midwest Real Estate News. After moving on from there in 1991, Baltic continued writing occasionally about real estate, for publications like the Chicago Sun-Times, National Real Estate Investor, Urban Land, Shopping Center World and Architect\u2019s Newspaper. He earned a master\u2019s in journalism from Northwestern University\u2019s Medill School of Journalism and has a bachelor\u2019s from North Park University.","url":"https:\/\/www.commercialsearch.com\/news\/author\/scott-baltic\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/coworking-office-space-1744805_960_720.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004556299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004556299"}],"version-history":[{"count":8,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004556299\/revisions"}],"predecessor-version":[{"id":1004615521,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004556299\/revisions\/1004615521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004500687"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004556299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004556299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004556299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}