{"id":1004516281,"date":"2021-03-16T02:31:07","date_gmt":"2021-03-16T10:31:07","guid":{"rendered":"http:\/\/internal.cpexecutive.com\/?p=1004516281"},"modified":"2021-05-15T10:16:29","modified_gmt":"2021-05-15T18:16:29","slug":"what-ibm-can-teach-the-industry-about-dei","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/what-ibm-can-teach-the-industry-about-dei\/","title":{"rendered":"What IBM Can Teach the Industry About Diversity"},"content":{"rendered":"<p><a href=\"https:\/\/www.commercialsearch.com\/news\/the-importance-of-building-gender-diversity-in-cre\/\">Expanding diversity equity &amp; inclusion<\/a> within work environments and across organizations was a focus for the first day of CoreNet Global\u2019s Corporate Real Estate Week 2021.<\/p>\n<p>During a panel titled \u201cDE&amp;I: The Role of CRE, Design &amp; Organizational Planning,\u201d attendees got an in-depth look into how IBM\u2019s inclusive philosophy translates into real estate and design strategies, and they received a number of recommendations for their own practices. Jeri Ballard, executive vice president, Real Estate, Business Service Centres and Corporate Travel at Shell Oil, moderated the discussion.<\/p>\n<hr>\n<p><strong>READ ALSO<\/strong>: <a href=\"https:\/\/www.commercialsearch.com\/news\/cre-firms-place-more-females-minorities-in-top-roles-nareim\/\">CRE Firms Place More Women, Minorities in Top Roles: NAREIM<\/a><\/p>\n<hr>\n<p>IBM has a long history of diversity, equity and inclusion, including hiring three African-American females in 1899 and introducing its first non-discrimination policy in 1953. But its commitment to continuous change is what really makes DE&amp;I part of its DNA, according to Ella Slade, global LGBT+ Leader, Diversity &amp; Inclusion, IBM Global Real Estate.<\/p>\n<p>\u201cI think it can be quite easy for individuals and organizations to become complacent and be like \u2018We did this great thing five years ago and aren\u2019t we proud of it and wasn\u2019t that amazing,\u2019\u201d said Slade. \u201cThings change so quickly and evolve and adapt, and that is why it is so important that everyone at IBM is invested in an inclusive culture, so that it can enable us to keep pushing things forward.\u201d &nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>The company keeps up with change through its framework of executive councils for each diverse community, as well as hundreds of business resource groups (aka employee resource groups) at the local level and countless volunteers who advance the concerns of diverse groups.<\/p>\n<p>IBM has also made big investments in DE&amp;I training. \u201cIBM places a huge emphasis on the growth of individuals, but particularly&nbsp;in this area, it\u2019s made a huge investment both internally and externally,\u201d said Jane Muir-Sands, vice president, Global Real Estate and Operations, IBM Global Real Estate.<\/p>\n<p>Slade, Muir-Sands and the other panelists shared a number of strategies for making workplaces more diverse, equitable and inclusive.<\/p>\n<h2><strong>Start With the Basics<\/strong><\/h2>\n<p>Corporations need to address basic needs first. Restrooms, for example, raise a lot of issues around both accessibility and gender equality. But that is not surprising, Ballard noted, pointing to Maslow\u2019s hierarchy of needs. &nbsp;&nbsp;<\/p>\n<p>\u201cUntil we even get the foundational elements right, it&#8217;s going to be hard to work&nbsp; up the pyramid,\u201d she said.<\/p>\n<div id=\"attachment_1004516287\" style=\"width: 670px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2021\/05\/Screenshot-10-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1004516287\" loading=\"lazy\" class=\"wp-image-1004516287 size-large\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2021\/05\/Screenshot-10.png\" alt=\"\" width=\"660\" height=\"302\"><\/a><p id=\"caption-attachment-1004516287\" class=\"wp-caption-text\">Top L to R: Jordan Jones, strategy director for IA Interior Architects; Jane Muir-Sands, vice president, Global Real Estate and Operations, IBM Global Real Estate; Andrew Merewether-Helps, Digital Recruitment Experience Solution Expert &amp; Project Manager. Bottom L to R: Ella Slade, global LGBT+Leader, Diversity and Inclusion at IBM Global Real Estate; Jeri Ballard, executive vice president, Real Estate, Business Service Centres and Corporate Travel at Shell Oil.<\/p><\/div>\n<h2><strong>Go the Extra Mile<\/strong><\/h2>\n<p>\u201cYou&#8217;ve got to look at not just what the legal law says but what extra we can do to benefit the employees,\u201d said Andrew Merewether-Helps, Digital Recruitment Experience Solution Expert &amp; Project Manager, IBM Global Real Estate.<\/p>\n<p>In the U.K., for example, Merewether-Helps said, employers are required to make \u201creasonable adjustments\u201d for people with disabilities and for some companies that may be allowing those employees to work from home. But IBM goes further to make everyone feel comfortable in the office, he said, providing vinyl floors instead of carpeting for people in wheelchairs and installing induction loops for the hearing impaired, for example.<\/p>\n<p>Issues of employee comfort will be particularly important post-pandemic, said Merewether-Helps, as employers work on getting their staffs to come back to the office.<\/p>\n<h2><strong>Be Empathetic<\/strong><\/h2>\n<p>Employees should be able to recognize themselves in the workplace and be able to be their true selves in that environment without fear, according to Jordan Jones, strategy director for IA Interior Architects, who works with IBM.&nbsp;<\/p>\n<p>\u201cSomething that I try to do and I actively do in all of my design work is trying to put myself in the shoes of the user and speak to them and empathize with them,\u201d he said.<\/p>\n<h2><strong>Know Your Markets<\/strong><\/h2>\n<p>Companies need to be geographically and culturally aware. IBM\u2019s global non-discrimination policy and equal opportunity policy applies everywhere the company operates, Slade said. But in the area of LGBTQ+ issues, approaches may have to be adapted due to local law.&nbsp;<\/p>\n<p>\u201cI have an internal list of countries where I need to be extra mindful,&#8221; they said. &#8220;Whenever I am going to do anything in those countries, I always engage my legal contact, who is global and she will engage with her local legal contact and we will work together on whatever initiative that may be.\u201d<\/p>\n<h2><strong>Keep Improving<\/strong><\/h2>\n<p>Merewether-Helps recommended a \u201cconstant loop of feedback\u201d on the inclusivity of office design projects, taking input from employees, auditing project results and doing better on the next project.<\/p>\n<p>\u201cDon\u2019t stop when you think you have hit your gold standard,\u201d said Merewether-Helps. \u201cThere is always room for improvement.\u201d<\/p>\n<h2><strong>Measure Progress<\/strong><\/h2>\n<p>When it comes to <a href=\"https:\/\/www.commercialsearch.com\/news\/re-energized-diversity-efforts-are-in-the-works-cpe-100\/\">measuring DE&amp;I<\/a>, companies must think creatively, since sometimes people in diverse groups are not eager to self-identify. The panelists recommended company-wide surveys, focus groups, conversations and digital tools like Mural to gauge employee sentiment.<\/p>\n<p>There are some things that are easier to evaluate, the panelists noted, like the number of training hours, ally program enrollments, contracts with diverse vendors, and or mentorships.<\/p>\n<p>\u201cThere are a lot of actionable things you can think about and introduce, and those are measurable as opposed to &#8216;how many of <em>these<\/em> people do I have in my organization,&#8217;\u201d said Jones.<\/p>\n<p>Personal accountability is also critical, said Muir-Sands. When it comes to hiring, she said, executives can insist on having a diverse slate of candidates before beginning the process.<\/p>\n<p>\u201cYou want to make sure that your workforce globally is representative of effectively the population,\u201d she said. \u201cThat is what diversity is about.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A panel of executives from IBM and Shell Oil kicked off CoreNet Global&#8217;s first annual Global Corporate Real Estate Week.<\/p>\n","protected":false},"author":756,"featured_media":1004528951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21781,21808,23891,21742],"tags":[36450],"class_list":["post-1004516281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-real-estate","category-featured","category-national","category-latest","tag-corenet-global"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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She got her start writing about the New York City market with Real Estate Weekly and later joined CPE\u2019s predecessor publication, Commercial Property News, where she held various positions including editor in chief. In addition to working on the CPE and MHN websites, she edits CPE's Capital Markets Newsletter and MHN's Finance &amp; Investment Newsletter. 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