{"id":1004498812,"date":"2020-12-10T18:32:07","date_gmt":"2020-12-11T02:32:07","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004498812"},"modified":"2022-04-19T01:05:27","modified_gmt":"2022-04-19T09:05:27","slug":"what-cities-can-learn-from-suburbs","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/","title":{"rendered":"What Cities Can Learn From Suburbs"},"content":{"rendered":"<div id=\"attachment_1004498815\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004498815\" data-attachment-id=\"1004498815\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/urban\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg\" data-orig-size=\"791,606\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Therese Fitzgerald-Biskup&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1607628801&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"urban\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg?w=791\" class=\"wp-image-1004498815 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg\" alt=\"\" width=\"300\" height=\"230\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg 791w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg?resize=300,230 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/urban.jpg?resize=768,588 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1004498815\" class=\"wp-caption-text\">L to R: Nancy Sarnoff, Joe Gose and Jonathan Brinsden<\/p><\/div>\n<p>The move to the suburbs was happening before the pandemic and it may not be permanent, experts say. But that doesn\u2019t make downtown urban property owners any less nervous these days.<\/p>\n<p>The suburbs are luring Millennials\u2014and their employers\u2014with reduced density, lower occupancy and housing costs, better schools, and historically low interest rates. And, with work from home potentially a permanent part of the corporate culture, even more urbanites are thinking about becoming suburbanites.<\/p>\n<p>Speaking at the National Association of Real Estate Editors conference this week, Jonathan Brinsden, ULI Americas chairman and chairman of Houston-based Midway, acknowledged that cities certainly have their challenges to work through\u2014including improving livability and infrastructure issues while contending with increasingly constrained budgets. But he cautioned the industry not to think in absolutes: suburbs or cities.<\/p>\n<p>\u201cAfter 911, people said &#8216;no one will ever office in office towers again&#8217; and, well, people are officing in office towers, and so I think we have to be measured about our thought process and nothing&#8217;s ever really kind of black and white,\u201d said Brinsden.<\/p>\n<p>Despite the slight changes in migration we are witnessing, Brinsden said, major cities still have huge demand drivers like entertainment, finance, technology and higher education, and they will always attract talented people.<\/p>\n<p>There are, however, a few less capital-intensive things cities can do to improve livability, some of which started during COVID. These include opening up sidewalks or parking lots for outdoor dining and adding more bike lanes or \u201cparklets.\u201d&nbsp;<\/p>\n<p>Cities can also follow the model of taking existing assets and leveraging them, like Houston did with its bayous, Los Angeles did with its waterways and San Antonio did with its river assets. \u201cThese are things that existed that just needed enhancement,\u201d said Brinsden.<\/p>\n<h2><strong>The Workplace<\/strong><\/h2>\n<p>Brindsen offered his observations while fielding questions from Houston Chronicle reporter Nancy Sarnoff and freelance writer Joe Gose during a panel titled \u201cReinventing Cities in the Post-COVID Environment.\u201d The journalists also wanted to know about how the workplace will change due to the pandemic.<\/p>\n<p>\u201cThere is a consensus beginning to form around the idea that, again, it is not this big pendulum swinging and suddenly everyone is going to work from home and no one is going to be in the office,\u201d Brinsden said. &#8220;A lot of the talk really revolves around office as a place and not just space and, so if everyone is working from home, I think more companies are feeling that that&#8217;s a real detriment to culture and collaboration and mentorship.\u201d<\/p>\n<p>While COVID may not eliminate the office, it is making employers and property owners think about how inviting and convenient the physical office is. And on that front, the urban office can take some lessons from the suburban office.<\/p>\n<p>Companies that want to use their offices to retain and attract talent, Brinsden said, will need to provide amenities and green space vs. a stand-alone office building. But all companies will need to make a compelling case for people to return to the office. Therefore, he foresees some companies opting for a distributed office approach within a city so they can reduce commuting time for some staff members. He also thinks all employees will work from home part of the work and work in the office part of the week. He expects co-working to come back strong and play an important role for existing and new companies<\/p>\n<h2><strong>Growth Cities<\/strong><\/h2>\n<p>When asked which cities were well positioned during and after COVID, Brinsden said COVID is accelerating growth in cities that were already benefiting from in-migration of companies in the health care, technology and education fields. Many of those cities are \u201cbusiness-friendly\u201d Sunbelt cities, including Denver, Salt Lake City, Charlotte, and Raleigh Durham, Austin, Houston and Dallas.<\/p>\n<p>But major companies, like Apple and HP, he noted, are also opting for less dense, \u201csurban\u201d environments\u2014suburbs with amenities and walkability\u2014around the growth cities. Brinsden, however, sees the desire for less dense quarters as a cost-related concern rather an issue linked to the pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Livability is an important attribute that cities and urban offices can improve upon, said ULI Americas Chairman Jonathan Brinsden at the National Associationn of Real Estate Editors conference.<\/p>\n","protected":false},"author":756,"featured_media":1004498827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742],"tags":[],"class_list":["post-1004498812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Cities Can Learn From Suburbs - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Cities Can Learn From Suburbs\" \/>\n<meta property=\"og:description\" content=\"Livability is an important attribute that cities and urban offices can improve upon, said ULI Americas Chairman Jonathan Brinsden at the National Associationn of Real Estate Editors conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-11T02:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T09:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/12\/new-york-city-1828013_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Therese Fitzgerald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/what-cities-can-learn-from-suburbs\/\",\"name\":\"What Cities Can Learn From Suburbs - 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She got her start writing about the New York City market with Real Estate Weekly and later joined CPE\u2019s predecessor publication, Commercial Property News, where she held various positions including editor in chief. In addition to working on the CPE and MHN websites, she edits CPE's Capital Markets Newsletter and MHN's Finance &amp; Investment Newsletter. 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