{"id":1004495878,"date":"2020-12-03T19:17:22","date_gmt":"2020-12-04T03:17:22","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004495878"},"modified":"2020-12-03T22:16:27","modified_gmt":"2020-12-04T06:16:27","slug":"hospitality-brands-build-back-with-customer-centric-tech","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/hospitality-brands-build-back-with-customer-centric-tech\/","title":{"rendered":"Hospitality Brands Build Back With Customer-Centric Tech"},"content":{"rendered":"<p>COVID-19 has decimated the optimistic 2020 outlook predicted for the hospitality sector.<\/p>\n<p><a style=\"display: inline-block; padding: 5px 24px; border: 0; border-radius: 6px; font-weight: bold; letter-spacing: 0.0625em; text-transform: uppercase; background: #960505; color: #ffffff; text-decoration: none;\" href=\"https:\/\/mydigitalpublication.com\/publication\/?i=685890\" target=\"_blank\" rel=\"noopener\">READ THE DIGEST<\/a><\/p>\n<div id=\"attachment_1004495881\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004495881\" data-attachment-id=\"1004495881\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/hospitality-brands-build-back-with-customer-centric-tech\/c_marriott-work-anywhere-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"C_Marriott work-anywhere-2\" data-image-description=\"&lt;p&gt;Marriott Bonvoy has designed Day Pass, Stay Pass and Play Pass packages for harried consumers who would like a quiet change of pace from their usual work at home arrangement. Image courtesy of Marriott &lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Marriott Bonvoy has designed Day Pass, Stay Pass and Play Pass packages for harried consumers who would like a quiet change of pace from their usual work at home arrangement. Image courtesy of Marriott &lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg?w=1024\" class=\"wp-image-1004495881 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg\" alt=\"Marriott Bonvoy has designed Day Pass, Stay Pass and Play Pass packages for harried consumers who would like a quiet change of pace from their usual work at home arrangement. Image courtesy of Marriott \" width=\"300\" height=\"225\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg?resize=768,576 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/C_Marriott-work-anywhere-2.jpg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004495881\" class=\"wp-caption-text\">Marriott Bonvoy has designed Day Pass, Stay Pass and Play Pass packages for harried consumers who would like a quiet change of pace from their usual work at home arrangement. <em>Image courtesy of Marriott<\/em><\/p><\/div>\n<p>\u201cTens of thousands of <a href=\"https:\/\/www.commercialsearch.com\/news\/when-will-convention-and-group-travel-demand-return\/\">hotel employees<\/a> will lose their jobs, and small-business industries that depend on these hotels to drive local tourism and economic activity will likely face a similar fate,\u201d says Chip Rogers, CEO, American Hotel &amp; Lodging Association.<\/p>\n<p>So while the sector awaits another COVID-19 stimulus bill, creativity is in high demand because hotel brands that continue to engage guests in unexpected ways with new and relevant services\u2014even when they are staying at home\u2014will emerge from the pandemic stronger.<\/p>\n<p>Hyatt Hotels Corp. is rolling out enhanced digital amenities through the World of Hyatt app that will give guests more control over how they connect with Hyatt.<\/p>\n<div id=\"attachment_1004495884\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004495884\" data-attachment-id=\"1004495884\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/hospitality-brands-build-back-with-customer-centric-tech\/d_hotel_trepp-chart-1\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg\" data-orig-size=\"645,387\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"D_Hotel_Trepp Chart 1\" data-image-description=\"&lt;p&gt;Trepp CMBS Research for November 2020 details delinquency status. Image courtesy Trepp&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Trepp CMBS Research for November 2020 details delinquency status. Image courtesy Trepp&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg?w=645\" class=\"wp-image-1004495884 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg\" alt=\"Trepp CMBS Research for November 2020 details delinquency status. Image courtesy Trepp\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg 645w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-1.jpg?resize=300,180 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004495884\" class=\"wp-caption-text\">Trepp CMBS Research for November 2020 details delinquency status.<em> Image courtesy Trepp<\/em><\/p><\/div>\n<p>\u201cThe new features, available in select markets introduced on an ongoing basis, will allow guests to manage preferences like choosing between pick-up or knock-and-go food orders, digital key entry, contactless check-in and checkout, scheduling housekeeping and more,\u201d says Julia Vander Ploeg, senior vice president &amp; global head of digital at Hyatt.<\/p>\n<p>For meetings and events, Hyatt hotels are exploring audio-visual technology that will help offer customers hybrid meeting options\u2014on-property and remotely\u2014for large-scale events with social distancing in mind.<\/p>\n<p>Likewise, Marriott\u2019s Bonvoy Mobile app enables guests to use their smartphone to check in and check out\u2014and chat with hotel staff. By the middle of 2021, Marriott will complete the rollout of the Mobile Key enabling guests to use their smartphone as their room key, which means guests can skip the front desk entirely.<\/p>\n<div id=\"attachment_1004495887\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004495887\" data-attachment-id=\"1004495887\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/hospitality-brands-build-back-with-customer-centric-tech\/d_hotel_trepp-chart-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg\" data-orig-size=\"665,293\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"D_Hotel_Trepp Chart 2\" data-image-description=\"&lt;p&gt;Trepp CMBS Research for November 2020 details  delinquency rate by property type. Image courtesy Trepp&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Trepp CMBS Research for November 2020 details  delinquency rate by property type. Image courtesy Trepp&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg?w=665\" class=\"wp-image-1004495887 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg\" alt=\"Trepp CMBS Research for November 2020 details delinquency rate by property type. Image courtesy Trepp\" width=\"300\" height=\"132\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg 665w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/11\/D_Hotel_Trepp-Chart-2.jpg?resize=300,132 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004495887\" class=\"wp-caption-text\">Trepp CMBS Research for November 2020 details delinquency rate by property type. <em>Image courtesy Trepp<\/em><\/p><\/div>\n<p>\u201cWith flexible booking options, we are inviting guests to reimagine our hotel rooms as local remote workspaces,\u201d says Stephanie Linnartz, group president of consumer operations, technology and emerging businesses at Marriott International. \u201cMarriott Bonvoy\u2019s new Day Pass, Stay Pass and Play Pass packages mean that working remotely doesn\u2019t necessarily have to mean working from home.\u201d<\/p>\n<p>\u201cDuring this uncertain era in the hospitality industry, hoteliers are searching for new ways to engage with guests and maintain bookings,\u201d says St\u00e9phanie Versin, senior vice president of marketing at Sightline Hospitality. \u201cAn industry that once promoted communal spaces and shared experiences is now quickly adapting and changing course to near-contactless stays.\u201d<\/p>\n<hr>\n<p><em>Sector Insights rotates among office\/medical office, industrial, retail, multifamily, self storage&nbsp;and hotel\/hospitality.<\/em><\/p>\n<p><a href=\"https:\/\/mydigitalpublication.com\/publication\/?i=685890\"><em>Read the December 2020 issue of CPE.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoteliers are searching for new ways to engage with guests and maintain bookings.<\/p>\n","protected":false},"author":894,"featured_media":1004495881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,21751,21785,21787],"tags":[],"class_list":["post-1004495878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-hotel","category-property-management","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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