{"id":1004480587,"date":"2020-10-01T17:16:47","date_gmt":"2020-10-02T01:16:47","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004480587"},"modified":"2020-10-02T12:44:13","modified_gmt":"2020-10-02T20:44:13","slug":"how-nancy-ruddy-of-cetraruddy-takes-on-the-world","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/how-nancy-ruddy-of-cetraruddy-takes-on-the-world\/","title":{"rendered":"How Nancy Ruddy of CetraRuddy Takes on the World"},"content":{"rendered":"

Nancy Ruddy hasn\u2019t been in college for more than three decades but she makes it her business to never stop learning. It\u2019s been one of her guiding beliefs throughout her career in architecture, the field she has worked in since the 1980s.<\/p>\n

READ THE DIGEST<\/a><\/p>\n

\"Nancy<\/a>

Nancy Ruddy, Co-Founder & Founding Principal, CetraRuddy<\/p><\/div>\n

For Ruddy, taking on new projects and new problems is what keeps architecture fresh and exciting, and fulfills her lifelong passion for designing places where people live, work, learn and worship.<\/p>\n

\u201cWhat I love about architecture is that I learn every day,\u201d Ruddy told Commercial Property Executive<\/em>. \u201cAnd I think it\u2019s what we all want: To never repeat ourselves and always start with a blank slate.\u201d<\/p>\n

As a founding principal & executive director of interior design at CetraRuddy, her New York City-based firm, she has been a driving force behind more than 20 million square feet of projects the firm has designed over the last 33 years. Her work has taken her all over the globe. The firm\u2019s remarkably diverse credits range from designing a restaurant in Saudi Arabia to creating an innovative school in India and thinking outside the box for a synagogue on Manhattan\u2019s Upper West Side.<\/p>\n

\u201cI tell clients, \u2018(The project) will look like you, not like us.\u2019 Our buildings all look different because they look like our clients,\u201d said Ruddy.<\/p>\n

Along the way, Ruddy has earned the admiration of high-powered developers. \u201cHer creativity, intuition, and vision bring each of her projects to life in a bold and distinctive way, with no two projects the same,\u201d said Meg Brod, senior vice president & regional development officer for the Northeast at Rockefeller Group. CetraRuddy\u2019s latest project for the company, Rose Hill, is a 45-story, 123-unit condominium tower under construction on Manhattan\u2019s East Side. \u201cHer buildings are beautiful because they are contextual, contemporary and future-forward, designed and embraced as part of the city and the community,\u201d Brod added.<\/p>\n

\"\"<\/a>

CetraRuddy designed Fotografiska, a contemporary photo museum in a landmarked Flatiron District building that opened just before the pandemic shutdown. Photo by David Sundberg\/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

Discovering her passion<\/h2>\n

A product of the New Jersey suburbs and lifelong painter, Ruddy grew up with a passion for art. She began her higher education as an art major at Bard College, but quickly realized that she didn\u2019t want to spend her life painting in a studio. Instead, she wanted to be out in the world, solving problems, so she switched to art history at the end of her freshman year.<\/p>\n

\"CetraRuddy<\/a>

At 45,000 square feet and six floors, Fotografiska is the largest photography museum in the world. Photo by David Sundberg\/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

Ruddy transferred to New York University to continue studying art history. It was then, during her first time living in New York City, while studying and living in the city, that she had an epiphany. \u201cI suddenly realized what a huge impact buildings have on my life,\u201d she said.<\/p>\n

After graduating with a degree in architectural history, she was on her way to a master\u2019s degree at Harvard in art history when, she recalled, \u201ca lightbulb went off\u201d and she knew what she wanted to pursue: architecture. \u201cIt combined all the things I loved,\u201d she said.<\/p>\n

She didn\u2019t want to wait, and at that point in the school year, the only school with an architecture program that would accept her was City College of New York. Ruddy enrolled right away in CCNY\u2019s undergraduate architecture program. Asked by some people why she passed on going to Harvard, she was adamant about her decision. \u201cI was very strong that I wanted to start it now,\u201d she recalled. She considers it fate; City College was also where she met her future husband and business partner, John Cetra. \u201cIt was really meant to be,\u201d she said.<\/p>\n

After completing course work in architecture at CCNY,<\/strong> Ruddy was offered a job at the well-known architectural firm Perkins & Will. During her five years there, one of her projects was a major study of public housing for the U.S. Department of Housing and Urban Development. The research entailed traveling around the country and reviewing public housing developments for their capacity to create a sense of community and space, accessibility and energy conservation. Ruddy describes it as an \u201camazing\u201d experience that helped shape her views on designing residential housing.<\/p>\n

\"CetraRuddy<\/a>

Fotografiska includes space for photographic exhibitions, dining and entertainment. Photo by David Sundberg\/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

Later, she worked on the team that developed 452 Fifth Avenue, <\/strong>an 852,000-square-foot office building near Bryant Park in midtown Manhattan. The project was complex, involving adaptive reuse, ground-up construction and preservation of existing properties. Ruddy called it one of the most extraordinary events of her life. \u201cIn the course of five years, I probably got 15 years of experience on this project,\u201d she said.<\/p>\n

Building the dream<\/h2>\n

By the mid-1980s, Ruddy and Cetra were several years into their architecture careers and cutting their teeth on big, transformative projects. Both had experience at firms big and small, and thought they could do it in a different way. \u201cWe planned from the beginning that we\u2019d start our own firm,\u201d said Ruddy.<\/p>\n

In 1987, they felt the time was right. The couple leased a fifth-floor walk-up office above a fortune cookie factory in Manhattan\u2019s Chinatown and CetraRuddy was officially born. Over the next 32 years, the founders built their firm into what Ruddy calls \u201cthe practice of our dreams,\u201d working with some of the biggest names in real estate development, hospitality and higher education.<\/p>\n

\"CetraRuddy<\/a>

CetraRuddy designed Fotografiska, a contemporary photo museum in a landmarked Flatiron District building that opened just before the pandemic shutdown. Photo by David Sundberg\/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

One of Ruddy\u2019s proudest accomplishments\u2014besides her daughter\u2014is the culture of CetraRuddy. Early in her career, she noticed how few women were in architecture and how many real estate professionals did not take her seriously because she was a woman.<\/p>\n

\u201cThe great architecture firms were always dominated by men. I always wanted a firm where I could mentor women and men in the way they wanted to grow,\u201d said Ruddy. She built CetraRuddy to have a friendly, familial culture that prioritizes mentoring, especially for women, and a better work-life balance so that parents don\u2019t have to miss out on their children\u2019s activities.<\/p>\n

\u201cI think were very unique in the world of architecture to have such a humanistic culture and familial culture,\u201d said Ruddy. \u201cAnd it has nothing to do with the fact that John and I are married.\u201d<\/p>\n

\"Ruddy\u2019s<\/a>

Ruddy\u2019s firm won several awards for its innovative and thoughtful design of Lincoln Square Synagogue on the Upper West Side, a commission she called her most memorable. Photo by David Sundberg \/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

The firm moved into new offices at One Battery Park Plaza in Lower Manhattan in 2017. CetraRuddy currently comprises a staff of 97, including two partners in addition to its founders and 10 principals. Ruddy credits their success over the years to the complementary strengths she and Cetra bring to the practice.<\/p>\n

\u201cI\u2019m really lucky. We\u2019re very, very different,\u201d said Ruddy. \u201cHe\u2019s an architect\u2019s architect. He\u2019s happiest sitting and drawing. I was running the business side and doing things I love to do in addition to designing. It was like a perfect match.\u201d<\/p>\n

Since starting architecture school all those years ago, Ruddy still has the same passion for art as she did growing up and continues to incorporate it into her work. \u201cOur buildings and interiors always have some kind of art component in them, and I\u2019ve found that architecture really incorporates psychology, human nature, art, urban community and a sense of home,\u201d she noted.<\/p>\n

New realities, innovative projects<\/h2>\n

When COVID-19 hit earlier this year, the real estate world was forced to adapt to new realities in design and operations. Part of that adjustment has been an increased focus on health and wellness. The push is one that Ruddy and her firm were already looking at; even before the health crisis struck, CetraRuddy was working with clients on creating office space and housing in a way that both makes people safe and makes them feel safe. \u201cI think it\u2019s going to change design in a really good way,\u201d she predicted.<\/p>\n

\"Ruddy\u2019s<\/a>

Ruddy\u2019s firm won several awards for its innovative and thoughtful design of Lincoln Square Synagogue on the Upper West Side, a commission she called her most memorable. Photo by Emile Dubuisson, courtesy of CetraRuddy<\/em><\/p><\/div>\n

Flexibility will be the name of the game going forward, she adds, as no one really knows what will happen next with the pandemic and whether a building\u2019s use will change as a result. Clients with office properties have asked for more residential-type amenities in order to allow workers to do things outside in fresh air.<\/p>\n

On the residential side, the firm is working on incorporating small yet functional workspaces into apartment layouts at a few projects. Instead of increasing the square footage of the unit, the firm is creating nooks and niches where residents can set up their laptops and work.<\/p>\n

One of CetraRuddy\u2019s projects that was completed just before COVID-19 is a K-12 school that serves 2,500 children in southwest India. The design includes outdoor learning spaces that have proved to be highly successful as schools struggle to adapt to social distancing protocols. \u201cI think people in the U.S. will start to look at that for schools, offices and gyms,\u201d said Ruddy.<\/p>\n

Among the firm\u2019s prominent current projects are 202 Broome Street, a mixed-use building within Essex Crossing, Delancey Street Associates’ 1.9 million-square-foot development on Manhattan\u2019s Lower East Side, and a multifamily rental building in the South Bronx for RXR Realty. Both incorporate outdoor space and gardens.<\/p>\n

The 202 Broome Street commission came about because Taconic Partners, one of the development firms behind Essex Crossing, had been on the lookout for a project worthy of the architecture firm\u2019s talents, explained Charles Bendit, the developer\u2019s co-CEO and a longtime acquaintance of Ruddy and Cetra.<\/p>\n

\u201cNancy\u2019s design sensibility and her commitment to excellence and her ability to work with developers has made the experience very rewarding,\u201d Bendit said. \u201cThe development is nearing completion and those design elements are coming into focus and exceeding our expectations.\u201d<\/p>\n

\"Ruddy\u2019s<\/a>

Ruddy\u2019s firm won several awards for its innovative and thoughtful design of Lincoln Square Synagogue on the Upper West Side, a commission she called her most memorable. Photo by David Sundberg\/ESTO_Courtesy of CetraRuddy<\/em><\/p><\/div>\n

Asked to choose a favorite project or two that she\u2019s worked on, Ruddy finds it hard to pick. But one in which she takes special pride is Lincoln Square Synagogue on the Upper West Side of Manhattan. Despite never having previously built a religious space, the firm was chosen to design the Modern Orthodox congregation\u2019s new home from a field of 16 candidates.<\/p>\n

The product of \u201cenormous\u201d research, Ruddy said, the design touches on historical references and reflects aspects of the Jewish faith. The building\u2019s fa\u00e7ade features five ribbons of glass representing the five books of the Torah, while in the main sanctuary, the ceiling is illuminated by 613 tiny LED lights representing the 613 mitzvot, or precepts, derived from the Torah.<\/p>\n

The project went on to win several awards and led CetraRuddy to design additional houses of worship. Ruddy called it an \u201camazing journey\u201d for the firm and said it was the most memorable commission they\u2019ve ever had.<\/p>\n

Vision for the Future<\/h2>\n

Six months into a new decade, and in unprecedented conditions, Ruddy shows no sign of stopping. She and the firm have big plans, including a new book, new projects, and designing types of buildings they\u2019ve never done before. \u201cJohn and I always say this: We will never retire. We love what we do, and it keeps us young,\u201d said Ruddy.<\/p>\n

\"CetraRuddy<\/a>

CetraRuddy designed 202 Broome Street at One Essex Crossing, a mixed-use development with office, retail and residential units on the Lower East Side of Manhattan that includes several green spaces. Image courtesy of CetraRuddy<\/em><\/p><\/div>\n

Of the building categories CetraRuddy has yet to design, the firm is particularly focused on senior living. With the Baby Boomer generation poised to create huge demand, the property type is a big topic in both real estate and design.<\/p>\n

\u201cIt\u2019s not like what we thought of 10 to 15 years ago,\u201d Ruddy said of what senior living properties look like. \u201cPeople in their 60s, 70s and 80s are really vibrant and I don\u2019t believe anyone\u2019s solved this typology yet.\u201d Her vision is to create a sophisticated way of living for seniors that also promotes health and well-being.<\/p>\n

Another type of building Ruddy has always wanted to take on is a library. The firm has designed smaller libraries within residential buildings but not yet a stand-alone facility. \u201cThe idea of what a library is has really changed, but it\u2019s still about books and thinking and how we learn,\u201d she said.<\/p>\n

Six months before the COVID-19 shutdowns, Ruddy and her team began working on a book about the firm. Clients told them for years that they were long overdue to publish a book, said Ruddy, calling the experience of putting it together \u201cvery cathartic.\u201d Publication was originally scheduled for mid-2020, but the date was pushed back due to the pandemic. Ruddy now expects the book to be ready in about 12 months.<\/p>\n

\u201cIt won\u2019t be just a beautiful coffee table book, it will tell stories,\u201d she said. \u201cAll of our projects will be telling our stories.\u201d They include projects Ruddy never expected that they would do\u2014like a Siberian tiger exhibit at the Bronx Zoo.<\/p>\n

\u201cThat\u2019s what great about life,\u201d said Ruddy. \u201cYou never know what\u2019s around the corner\u2014you just have to be open to it.\u201d<\/p>\n

Read the October 2020 issue of CPE.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The veteran architect on creating a dream firm with her husband, the importance of never repeating your work, and why she will never retire. <\/p>\n","protected":false},"author":745,"featured_media":1004480593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,44033,21744],"tags":[42797,39888,50359,33348],"class_list":["post-1004480587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-executive-profiles","category-people","tag-cetraruddy-architecture","tag-essex-crossing","tag-nancy-ruddy","tag-the-rockefeller-group"],"acf":[],"yoast_head":"\nHow Nancy Ruddy of CetraRuddy Takes on the World - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/how-nancy-ruddy-of-cetraruddy-takes-on-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Nancy Ruddy of CetraRuddy Takes on the World\" \/>\n<meta property=\"og:description\" content=\"The veteran architect on creating a dream firm with her husband, the importance of never repeating your work, and why she will never retire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/how-nancy-ruddy-of-cetraruddy-takes-on-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-02T01:16:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-02T20:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/09\/Nancy_Ruddy-Founding-Principal-CetraRuddy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Dutton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/how-nancy-ruddy-of-cetraruddy-takes-on-the-world\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/how-nancy-ruddy-of-cetraruddy-takes-on-the-world\/\",\"name\":\"How Nancy Ruddy of CetraRuddy Takes on the World - 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