{"id":1004450155,"date":"2020-05-27T10:51:13","date_gmt":"2020-05-27T18:51:13","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004450155"},"modified":"2020-05-29T10:31:03","modified_gmt":"2020-05-29T18:31:03","slug":"hotel-slump-sparks-strategy-shift","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/hotel-slump-sparks-strategy-shift\/","title":{"rendered":"Hotel Slump Sparks Strategy Shift"},"content":{"rendered":"<p>Entering 2020, hospitality industry experts had no way of predicting a pandemic and the resulting widespread orders that shuttered the economy. The actions halted business and leisure travel virtually overnight, and neither is expected to fully rebound for some time. The leisure segment is expected to lead an eventual recovery, however, and that new reality is prompting some hotels to quickly shift strategies.<\/p>\n<p style=\"text-align: left;\"><a style=\"display: inline-block; padding: 5px 24px; border: 0; border-radius: 6px; font-weight: bold; letter-spacing: 0.0625em; text-transform: uppercase; background: #960505; color: #ffffff; text-decoration: none;\" href=\"https:\/\/mydigitalpublication.com\/publication\/?i=661910\" target=\"_blank\" rel=\"noopener\">READ THE DIGEST<\/a><\/p>\n<p>In New York\u2019s Finger Lakes region, for example, operators of Hotel Canandaigua were focused on booking groups of around 250 in preparation for its summer opening. Loading up on groups is a common strategy for many new hotels, said Katie Patnode, director of sales and marketing for the property. But as dramatic changes began taking place in the spring, including a month-long ban on construction that has pushed the property\u2019s opening into fall, Patnode began to leverage the hotel\u2019s location. Not only is the hotel on Lake Canandaigua but it is also in the middle of western New York\u2019s wine region.<\/p>\n<div id=\"attachment_1004450161\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004450161\" data-attachment-id=\"1004450161\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/hotel-slump-sparks-strategy-shift\/hotel-canandaigua-rendering-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg\" data-orig-size=\"1000,502\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Hotel Canandaigua-Rendering 2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Hotel Canandaigua, a Hilton Tapestry Collection property under development in New York&#8217;s Finger Lakes region, has shifted its focus from booking groups of 250 to attracting families and small groups of travelers looking for drivable but out-of-the-way retreats.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg?w=1000\" class=\"size-full wp-image-1004450161\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg\" alt=\"\" width=\"1000\" height=\"502\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg?resize=300,151 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/05\/Hotel-Canandaigua-Rendering-2.jpg?resize=768,386 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-1004450161\" class=\"wp-caption-text\">Hotel Canandaigua in New York&#8217;s Finger Lakes region has shifted its focus from booking groups of 250 to attracting families and small groups of travelers looking for drivable but out-of-the-way retreats.&nbsp;<em>Photo courtesy of Hotel Canandaigua<\/em><\/p><\/div>\n<p>\u201cEverything we\u2019re hearing right now is that people are going to be traveling in small groups and avoiding dense, populated cities,\u201d she said. \u201cThey\u2019re going to focus on drivable destinations off the beaten path with a lot of open-air activities, and that\u2019s exactly what we are. So we\u2019re shifting our efforts to attract that clientele.\u201d<\/p>\n<p>Such settings will give travelers a sense of control over their environment and a feeling of greater health security, added Robert Mandelbaum, director of research information services for CBRE Hotels Research. \u201cIn general, hotels located in less dense areas with plenty of external outdoor space will be attractive,\u201d he said. \u201cThose oriented towards group meetings will most likely lag in recovery.\u201d<\/p>\n<hr>\n<p><em>Sector Insights rotates among office\/medical office, industrial, retail, multifamily, self storage&nbsp;and hotel\/hospitality.<\/em><\/p>\n<p><a href=\"https:\/\/mydigitalpublication.com\/publication\/?i=661910\"><em>Read the June 2020 issue of CPE.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leisure travel is expected to rebound quickest and lead a recovery in the beleaguered hospitality industry, and some hotels are adapting accordingly.<\/p>\n","protected":false},"author":890,"featured_media":1004450158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,21751],"tags":[],"class_list":["post-1004450155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-hotel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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