{"id":1004427898,"date":"2020-04-29T12:02:57","date_gmt":"2020-04-29T20:02:57","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004427898"},"modified":"2020-04-30T06:49:41","modified_gmt":"2020-04-30T14:49:41","slug":"could-covid-19-put-an-end-to-the-movie-theater-as-we-know-it","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/could-covid-19-put-an-end-to-the-movie-theater-as-we-know-it\/","title":{"rendered":"Could COVID-19 Put an End to the Movie Theater as We Know It?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004401892\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/the-simple-step-to-help-your-tenants-amid-the-coronavirus-crisis\/jessica-fiur-headshot_small-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg\" data-orig-size=\"800,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Jessica-Fiur-Headshot_small\" data-image-description=\"&lt;p&gt;Jessica Fiur, Editor-in-Chief&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;From the Editor&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg?w=800\" class=\"size-medium wp-image-1004401892 alignright\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg?resize=300,233 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg?resize=768,595 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>I think I have achieved quarantine Bingo. So far, I&#8217;ve:<\/p>\n<ul>\n<li>Worn leggings every day<\/li>\n<li>Attended a Zoom happy hour<\/li>\n<li>Had a meeting my kids interrupted<\/li>\n<li>Binged&nbsp;<em>Tiger King<\/em><\/li>\n<li>Tried a face mask<\/li>\n<li>Baked beer bread<\/li>\n<li>Paid $20 to watch <em>Trolls: World Tour<\/em>, which was released directly to streaming sources instead of theaters since they&#8217;re all closed now<\/li>\n<\/ul>\n<p>Apparently I&#8217;m not the only one to pay to stream a movie that skipped the theaters.&nbsp;<\/p>\n<p>Or the only one who watched&nbsp;<em>Trolls<\/em>. According to CNBC, that movie has so far grossed <a href=\"https:\/\/www.cnbc.com\/2020\/04\/28\/trolls-world-tour-made-more-money-for-universal-than-trolls.html\">$150 million in rental fees<\/a>. Would it have made that much in theaters? I couldn&#8217;t tell you, and I certainly can&#8217;t speak for all parents, but I will say I would have paid pretty much anything to get my kids to sit quietly for an hour and a half, despite the fact that they now are singing <a href=\"https:\/\/www.youtube.com\/watch?v=HySkfv0jblA\">&#8220;Trolls Just Want to Have Fun&#8221;<\/a> on repeat.<\/p>\n<p>Universal, the movie&#8217;s production company, is certainly taking note. As the&nbsp;<em>Wall Street Journal<\/em> reported, NBC Universal&#8217;s CEO Jeff Shell is toying with the idea of having movies <a href=\"https:\/\/www.wsj.com\/articles\/trolls-world-tour-breaks-digital-records-and-charts-a-new-path-for-hollywood-11588066202\">released directly to homes and in theaters<\/a> in the future. This news was not welcomed by all. AMC&#8217;s CEO Adam Aron reportedly <a href=\"https:\/\/deadline.com\/2020\/04\/amc-fires-off-note-to-universal-in-wake-of-jeff-shell-wsj-statements-on-windows-trolls-world-tour-exhib-wont-license-studios-movies-1202920415\/\">sent a letter<\/a> saying that he was going to take his ball and go home, because if Universal goes through with it, AMC would stop screening Universal films.&nbsp;<\/p>\n<div id=\"attachment_1004428228\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004428228\" data-attachment-id=\"1004428228\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/could-covid-19-put-an-end-to-the-movie-theater-as-we-know-it\/movie-theater2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/04\/movie-theater2.jpg\" data-orig-size=\"300,168\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"movie theater2\" data-image-description=\"&lt;p&gt;Image courtesy of Wikipedia&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/04\/movie-theater2.jpg?w=300\" class=\"wp-image-1004428228 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/04\/movie-theater2.jpg\" alt=\"\" width=\"300\" height=\"168\"><p id=\"caption-attachment-1004428228\" class=\"wp-caption-text\">Image courtesy of Wikipedia<\/p><\/div>\n<p>People were already going to the movies less before the pandemic. In 2019, theater attendance was 1.24 billion, a <a href=\"https:\/\/www.hollywoodreporter.com\/news\/domestic-box-office-attendance-falls-46-percent-2019-1270900\">4.6 percent drop<\/a> from 2018. If more companies decide to release their movies directly instead of in theaters first, and theater companies restrict what they&#8217;ll show as a result of that, what&#8217;s to become of the movie theater?<\/p>\n<p>Movie theaters will certainly have to adjust to post quarantine life, especially if social distancing is still required even after businesses are open (and even if it&#8217;s not required, people might be leery of being near others for a long while). That might involve blocking off some of the seating so that people don&#8217;t get too close to each other, among other changes.<\/p>\n<p>Developers might need to have a new strategy to attract customers. Perhaps a solution is to incorporate other asset classes into the property, such as including <a href=\"https:\/\/www.commercialsearch.com\/news\/vornado-inks-long-term-theater-district-lease\/\">office and retail space<\/a>, as some performance theater developers are doing. Or to include more experiential features.&nbsp;<\/p>\n<p>On the other hand, maybe we&#8217;ll see a surge of movie goers after businesses can reopen, no matter what is being shown. After being trapped inside for months during a real-life horror movie, maybe people will be craving the escapism that only a 10-foot Hemsworth and a bucket about half that size of salty popcorn can cure.<\/p>\n<p>What do you think? Will movie theaters survive the pandemic? What changes will they have to make? What did you think of <em>Trolls: World Tour<\/em>? (It was surprisingly not bad, right? Or is that the cabin fever talking?)&nbsp;Leave a comment on our&nbsp;<a href=\"https:\/\/www.facebook.com\/CPExecutive\">Facebook page<\/a>&nbsp;or send a tweet to&nbsp;<a href=\"https:\/\/twitter.com\/CPExecutive\">@CPExecutive<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/twitter.com\/jfiur\">@JFiur<\/a>.<\/p>\n<p>Stay safe, everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the pandemic, streaming movies has expanded while theaters are closed. Could this continue when shelter-in-place is over?<\/p>\n","protected":false},"author":443,"featured_media":1004401892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[48950],"class_list":["post-1004427898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpe-blog","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Could COVID-19 Put an End to the Movie Theater as We Know It? - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/could-covid-19-put-an-end-to-the-movie-theater-as-we-know-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could COVID-19 Put an End to the Movie Theater as We Know It?\" \/>\n<meta property=\"og:description\" content=\"During the pandemic, streaming movies has expanded while theaters are closed. 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