{"id":1004425918,"date":"2020-05-01T02:47:36","date_gmt":"2020-05-01T10:47:36","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004425918"},"modified":"2021-05-06T03:53:51","modified_gmt":"2021-05-06T11:53:51","slug":"mall-madness","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/mall-madness\/","title":{"rendered":"Mall Madness"},"content":{"rendered":"
\"\"<\/a>

Jessica Fiur, Managing Editor<\/p><\/div>\n

I miss going to the mall.<\/p>\n

I live in New Jersey, so going to the mall is pretty much ingrained in me (along with getting the perfect grilled cheese from a diner at 2 in the morning and my love for Bon Jovi). With COVID-19 and shelter in place, I, and pretty much everyone else, haven\u2019t been able to go shopping in what seems like forever. Sure, we can buy things online, but it\u2019s not the same as going to the mall, walking around, people watching and \u201cimpulse buying\u201d a giant buttery pretzel, which was actually the real reason you went there in the first place.<\/p>\n

READ THE GUIDE<\/a><\/p>\n

Brick-and-mortar retail is of course struggling during this pandemic, and restaurants in particular are quickly looking to adapt. For those that remain open, it\u2019s an all-hands-on-deck situation, which is ironic, considering that now retailers are looking for customers to be as hands off as possible. In Barbra Murray\u2019s retail sector report, Anjee Solanki of Colliers International says that businesses are \u201cevaluating costs associated with creating a hands-free environment as a result of COVID-19, knowing their customers will want to know what safety measures are in place.\u201d<\/p>\n

According to Murray\u2019s research, retailers are beginning to shop around for automation tools. Self-service kiosks and automated lockers are currently in high demand. Will their popularity continue once things are back to business as usual? It\u2019s hard to say, but it\u2019s certainly something to keep an eye on.<\/p>\n

And how are other types of retailers preparing for a return to shopping?<\/p>\n

Data and metrics, as described in this month\u2019s feature story by IvyLee Rosario, could be the keys to get back in business once companies are permitted to operate as normal. According to Vincent-Charles Hodder of Local Logic, owners should look to using \u201calternative datasets\u201d such as social media and mobility data. And real-time data will become crucial to analyzing performance. Technology can be used to get a picture of how long customers stay in a store, demographics and totally number of shoppers within a specific timeframe. All of this can be used to get the big picture, which savvy owners can use to adjust their businesses accordingly.<\/p>\n

Will retail be the same after all of this? Probably not. But, for an industry that experts have said is \u201cdying\u201d for years, retail has shown that, above all, it is adaptable. So, there\u2019s hope. And for this Jersey girl, that\u2019s all that we could ask for right now.<\/p>\n

I would love to hear what you think about the state of retail and what will happen after COVID-19. Feel free to reach out with any thoughts. And, as always, stay safe.<\/p>\n","protected":false},"excerpt":{"rendered":"

I miss going to the mall.<\/p>\n","protected":false},"author":443,"featured_media":1004401892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,21788],"tags":[],"class_list":["post-1004425918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-editors-notes"],"acf":[],"yoast_head":"\nMall Madness - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/mall-madness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mall Madness\" \/>\n<meta property=\"og:description\" content=\"I miss going to the mall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/mall-madness\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-01T10:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T11:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/03\/Jessica-Fiur-Headshot_small-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/mall-madness\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/mall-madness\/\",\"name\":\"Mall Madness - 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