{"id":1004384633,"date":"2020-01-22T11:59:47","date_gmt":"2020-01-22T19:59:47","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004384633"},"modified":"2020-01-24T08:25:09","modified_gmt":"2020-01-24T16:25:09","slug":"gaming-the-system-a-look-at-esports-stadiums","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/","title":{"rendered":"Gaming the System: A Look at Esports Stadiums"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004242076\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/a-look-at-alternative-coworking-spaces\/jfiur-picture\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/07\/jfiur-picture-e1531334771584.jpg\" data-orig-size=\"481,432\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"jfiur picture\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/07\/jfiur-picture-e1531334771584.jpg?w=481\" class=\"alignright size-medium wp-image-1004242076\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/07\/jfiur-picture-e1531334771584.jpg\" alt=\"\" width=\"300\" height=\"269\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/07\/jfiur-picture-e1531334771584.jpg 481w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/07\/jfiur-picture-e1531334771584.jpg?resize=300,269 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>When I was younger, I could sit for hours and play Disney&#8217;s Aladdin or Sonic the Hedgehog 2 on our Sega Genesis. (The magic carpet level and the casino levels were the best, respectively.) But, eventually I got other interests (read: boys) and moved on from video games.&nbsp;<\/p>\n<p>It&#8217;s too bad. If I kept it up, I could currently be an athlete playing in a <a href=\"https:\/\/www.inquirer.com\/business\/comcast-overwatch-fusion-philadelphia-wells-fargo-linc-20190325.html\">$50 million esports stadium in Philadelphia<\/a>. Or a <a href=\"https:\/\/www.fastcompany.com\/90164370\/texas-is-building-a-huge-stadium-for-a-billion-dollar-sport-video-games\">$50 million esports stadium in Arlington, Texas<\/a>.&nbsp;<\/p>\n<p>Currently the largest fan base for esports is in Asia, but it is rapidly gaining a global audience. Developers are betting on these custom-designed stadiums just for gamers\u2014with nary a football or basketball hoop in sight. And, why not? Esports brought in<a href=\"https:\/\/www.emarketer.com\/content\/esports-disrupts-digital-sports-streaming\"> $869 million in 2018<\/a>. And Goldman Sachs estimates that by 2022, that number will be <a href=\"https:\/\/www.goldmansachs.com\/insights\/pages\/infographics\/e-sports\/report.pdf\">close to $3 billion<\/a>.&nbsp;<\/p>\n<p>Revenge of the nerds, indeed.<\/p>\n<div id=\"attachment_1004384717\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004384717\" data-attachment-id=\"1004384717\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/fusion-arena-entry\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg\" data-orig-size=\"5000,3380\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Fusion Arena &#8211; Entry\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?w=1024\" class=\"wp-image-1004384717 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg 5000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=300,203 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=768,519 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=1024,692 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=1536,1038 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=2048,1384 2048w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=150,101 150w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=696,470 696w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=1068,722 1068w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=1920,1298 1920w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-Entry.jpg?resize=621,420 621w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1004384717\" class=\"wp-caption-text\">Fusion Arena, which will be built in Philadelphia. <i>Image courtesy of Populous<\/i><\/p><\/div>\n<p>And these aren&#8217;t typical stadiums, either. Sure, there are playing areas, training facilities, and broadcast studios. But there are also large screens and strong Wi-Fi, which are mandatory for tournaments.<\/p>\n<p>Developers are also looking to highlight the unique aspects of this sport and the wants and needs of the fans. According to Brian Mirakian, brand activation director and senior principal of Populous (the company behind several purpose-built esports stadiums), in esports, the fans want an immersive experience, akin to a night club.&nbsp;<\/p>\n<p>Even ticket sales for esports are a different beast. In California, the <a href=\"https:\/\/www.sportspromedia.com\/analysis\/esports-week-rise-purpose-built-esports-arena\">Esports Arena allows fans to sign up for monthly memberships<\/a> and daily passes.&nbsp;<\/p>\n<p>These stadiums also put a strong focus on the food and beverage and retail aspects. Mirakian said they are incorporating a common space near the entryway to encourage socializing.<\/p>\n<p>This is especially important because video game tournaments can last longer than traditional sports (and those<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/telecommunications\/in-stadium-fan-experience.html\"> stadiums are offering more immersive experiences<\/a>, as well), so developers need to consider ways to get fans to stay in the stadium when they get tired of watching the games.<\/p>\n<p>I guess it&#8217;s finally time for me to pay attention when my nephew tells me about Fortnite, right?<\/p>\n<p>Are you considering investing in esports stadiums? Have you been to any tournaments, and if so, what was the stadium experience?&nbsp;We\u2019d love to hear your thoughts. Leave a comment on our&nbsp;<a href=\"https:\/\/www.facebook.com\/CPExecutive\">Facebook page<\/a>&nbsp;or send a tweet to&nbsp;<a href=\"https:\/\/twitter.com\/CPExecutive\">@CPExecutive<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/twitter.com\/jfiur\">@JFiur<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The multi-million dollar industry is growing, and American developers are taking notice.<\/p>\n","protected":false},"author":443,"featured_media":1004385281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[],"class_list":["post-1004384633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpe-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gaming the System: A Look at Esports Stadiums - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming the System: A Look at Esports Stadiums\" \/>\n<meta property=\"og:description\" content=\"The multi-million dollar industry is growing, and American developers are taking notice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T19:59:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T16:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-interior-bowl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/\",\"name\":\"Gaming the System: A Look at Esports Stadiums - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-interior-bowl.jpg\",\"datePublished\":\"2020-01-22T19:59:47+00:00\",\"dateModified\":\"2020-01-24T16:25:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/0bf67d338f2b97c9e1194fabf816e9c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/gaming-the-system-a-look-at-esports-stadiums\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-interior-bowl.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2020\/01\/Fusion-Arena-interior-bowl.jpg\",\"width\":800,\"height\":620,\"caption\":\"Fusion Arena, which will be built in Philadelphia. 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