{"id":1004377865,"date":"2019-12-26T23:19:13","date_gmt":"2019-12-27T07:19:13","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004377865"},"modified":"2022-12-08T18:18:12","modified_gmt":"2022-12-09T02:18:12","slug":"crews-new-president-targets-gender-equality","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/","title":{"rendered":"CREW’s New President Targets Gender Equality"},"content":{"rendered":"

In times of change, CREW Network’s new president Christine Gorham is aiming to be a tailwind to motivate and educate women in real estate.<\/p>\n

READ THE GUIDE<\/a><\/p>\n

\"In<\/a>

In her new role as president of the CREW Network, Christine Gorham will lead the team and the organization\u2019s members through strategic initiatives by \u201cbeing their voice and their ears.\u201d Image courtesy of CREW Network<\/em><\/p><\/div>\n

When she was little, she wanted to be a cashier or a banker. \u201cI loved playing with Monopoly money,\u201d Gorham said. This passion stayed with her throughout her teenage years, when she recounts planning to become a Wall Street broker and, eventually, through college, as she studied finance. She chose this major because \u201cmost people thought it was one of the hardest degree paths\u201d and saw it as a potential competitive edge. At the time, Gorham\u2019s plan was to work for a big company, get promoted and travel abroad.<\/p>\n

Christine Gorham is now embracing a double role in the field: Director of development for Caddis Healthcare Real Estate, which she joined at the end of 2017, and 2020 president of the Commercial Real Estate Women Network, now counting more than 12,000 members globally.<\/p>\n

Alignment of two worlds<\/h2>\n

Her first real estate foray happened in the 1980s, working for a residential developer. Her experience back then, in a time when \u201cthe financial bottom fell out of the market,\u201d as she recalls, helped her decide that she wanted to work in a recession-resistant field. After a few years focusing on accounting and financial reporting in the medical sector, she joined one of Georgia\u2019s leading health-care providers\u2014Northside Hospital\u2014in its Atlanta office.<\/p>\n

\u201cNorthside is where my experience in health care and real estate combined. I previously wouldn\u2019t have put the two worlds together, but this was a great alignment of two worlds that I enjoyed and still do,\u201d she said.<\/p>\n

Her determination in acquiring new skills and learning as much as possible alongside seasoned attorneys, architects, engineers and contractors helped her grow in real estate. \u201cI was always asking \u2018Why?\u2019 to all of their comments as we worked through agreements and projects. Thankfully, most people like to teach you if you are interested in learning,\u201d Gorham said. She also worked on obtaining her salesman and broker licenses, as well as a Certified Commercial Investment Member certification.<\/p>\n

People skills<\/h2>\n
\"Collaborators<\/a>

Collaborators describe Christine Gorham as an insightful leader, smart, collaborative and creative professional, who is positive and owns a \u201cfantastic sense of humor.\u201d Image courtesy of CREW Network<\/em><\/p><\/div>\n

Her work philosophy revolves around the concept of adding value in as many ways possible. In fact, it is real estate\u2019s tangible outcome that people can identify with that drew her into the business. She recognizes the importance of understanding the complex layers of the industry, but also underlines the importance of being a people person.<\/p>\n

\u201cTo be successful in moving anything forward, you need to understand the people and environments\u2014economic, regulatory, cultural etc.\u2014in which you are working. While the bottom line is certainly a main driver, you have to be cognizant of the EQ side to work. When you listen to what people need and collaborate with the entire (diverse) team, you can handle an issue or need in a manner that is helpful, resolute and widely accepted,\u201d she responded when asked about her winning strategy.<\/p>\n

Christine\u2019s listening skills stand at the core of long-lasting industry relationships. \u201cChristine listens to her clients and takes the time to understand their goals rather than dictating solutions to them,\u201d Lynne O\u2019Brien, director of corporate real estate with The Coca-Cola Co., said. She met Gorham through CREW Atlanta more than 15 years ago. \u201cChristine and I have worked together on the board of CREW Atlanta and on other CREW initiatives. Christine also provided real estate brokerage and advisory services to Coca-Cola during her tenure with Eastwood Real Estate Services. She did an outstanding job renegotiating a particularly complex lease for us in the Atlanta market,\u201d O\u2019Brien explained.<\/p>\n

The bottom line<\/h2>\n

Being the oldest of four sisters and raised without being told \u201cyou can\u2019t, because you\u2019re a girl\u201d has led her to a genuine interest in the differences between men and women in the business as she became an experienced professional. This led to her joining CREW Atlanta in 2003. Eleven years later, in 2014, Christine became president of the organization\u2019s local chapter and one year later she was named to its global board.<\/p>\n

\u201cIt\u2019s a very important time to be part of CREW Network. Members and the industry see the value and imperative of the work we are doing. \u2026 When women succeed, we all succeed\u2014our workforce, our companies and our industry,\u201d she said.<\/p>\n

Real estate\u2019s gender pay gap is one of the aspects fueling her CREW journey. \u201cI am motivated by the question \u2018Why does anyone think it is fair that a male should make 23 to 26 percent more than a female when they are doing the same thing?\u2019. Equal pay for equal work is the bottom line,\u201d Gorham added.<\/p>\n

\"\"<\/a><\/p>\n

She admits that the industry has evolved when it comes to gender diversity, but there is still a long way to go. While many women are entering the field, there still is a significant deficit in C-suite roles. Women hold only 9 percent of C-suite positions and 27 percent of senior vice president, managing director and partner level roles, according to CREW research.<\/p>\n

The bad news is that there is no immediate fix. Even if companies actively commit to addressing gender diversity and the derived barriers and disparities, seeing results requires a lot of time. \u201cIf companies embraced the tactics and strategies CREW Network provides through its industry research, we could reach equality in 25 years,\u201d Gorham said.<\/p>\n

The next step in the organization\u2019s efforts is a benchmark survey launching at the beginning of this year as a way to track progress for women, diversity and inclusion in real estate. All commercial real estate professionals are invited to weigh in and build the full picture.<\/p>\n

Read the CPE-MHN Guide to 2020.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Building on a three-decade career in health-care real estate, 2020 CREW President Christine Gorham is working to bring equality in the industry sooner than expected.<\/p>\n","protected":false},"author":236,"featured_media":1004377889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,44033,23891,21742,21744],"tags":[48254,33188],"class_list":["post-1004377865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-executive-profiles","category-national","category-latest","category-people","tag-christine-gorham","tag-crew-network"],"acf":[],"yoast_head":"\nCREW's New President Targets Gender Equality - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREW's New President Targets Gender Equality\" \/>\n<meta property=\"og:description\" content=\"Building on a three-decade career in health-care real estate, 2020 CREW President Christine Gorham is working to bring equality in the industry sooner than expected.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-27T07:19:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T02:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/12\/christine-gorham-crew-network-convention-2019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra Both\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/\",\"name\":\"CREW's New President Targets Gender Equality - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/12\/christine-gorham-crew-network-convention-2019.jpg\",\"datePublished\":\"2019-12-27T07:19:13+00:00\",\"dateModified\":\"2022-12-09T02:18:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/92454aa9920287f97bb7f9888b2836f7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/crews-new-president-targets-gender-equality\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/12\/christine-gorham-crew-network-convention-2019.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/12\/christine-gorham-crew-network-convention-2019.jpg\",\"width\":800,\"height\":620,\"caption\":\"In her new role as president of the CREW Network, Christine Gorham will lead the team and the organization\u2019s members through strategic initiatives by \u201cbeing their voice and their ears.\u201d. 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