{"id":1004356220,"date":"2019-09-27T13:19:15","date_gmt":"2019-09-27T21:19:15","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004356220"},"modified":"2019-09-30T07:50:11","modified_gmt":"2019-09-30T15:50:11","slug":"tips-for-investing-venture-capital-in-cre-startups","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/tips-for-investing-venture-capital-in-cre-startups\/","title":{"rendered":"Investing Venture Capital in CRE Startups"},"content":{"rendered":"
\"\"<\/a>

L to R: Liza Benson, Momei Qu and Andrea Jang at the 2019 CREW Convention in Orlando Sept. 26. Photo by Holly Dutton<\/em><\/p><\/div>\n

Over the last several years, proptech companies in the U.S. and worldwide have flourished. According to Steve Weikal of Massachusetts Institute of Technology\u2019s Center for Real Estate, there are 7,000<\/a> proptech companies across the globe. With so many to choose from, how does an investor decide where to put their venture capital?<\/p>\n

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READ ALSO:<\/strong> Sizing Up Real Estate\u2019s Top Tech Challenges<\/a><\/p>\n

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At the 2019 CREW Network Convention in Orlando this week, a panel of investors shared their expertise in the proptech space, offering tips on how to best scout a potential investment, what questions to ask and which factors to consider when choosing to invest in a proptech company.<\/p>\n

What to look at in a company<\/strong><\/h2>\n

“I think it’s important for you that you look at companies you may use in your own businesses,\u201d <\/em>said Liza Benson of Moderne Ventures, adding that investors should look at the sustainability of the company and should be prepared to ask questions about the financial health of the firm.<\/p>\n

\u201cHow well are you funded, how much cash do you have? Who are the people backing you?\u201d<\/em> said Benson. \u201cYou certainly don’t want to have your part of your business very dependent on a company that doesn’t have the right financial footing.\u201d<\/em> <\/p>\n

Investors should also take a hard look at a company\u2019s model and whether there is a true path to profit.<\/p>\n

\u201cYou should be able to see a line of profitability,\u201d<\/em> said Momei Qu, vice president of PSP Growth, a venture and growth equity arm of PSP Partners.<\/p>\n

Andrea Jang is the head of growth for the Americas at JLL Spark, a $100 million global venture fund that focuses on investing in proptech within the commercial real estate sector. Jang and her JLL Spark team are strategic in their investments\u2014they factor in whether their investments can be used within their JLL channels and with JLL clients.<\/p>\n

\u201cIf there\u2019s any tech we\u2019ve invested in that I\u2019m presenting to JP Morgan Asset Management or Morgan Stanley\u2019s real estate group or Prudential, I have to give them a level of assurance that this isn\u2019t a company that will go under in the next year or so,\u201d<\/em> said Jang.<\/p>\n","protected":false},"excerpt":{"rendered":"

Experts at CREW Network’s annual convention in Orlando shed light on the risks and rewards of financing proptech. <\/p>\n","protected":false},"author":745,"featured_media":1004505605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,21783,23891,21742,21787],"tags":[47201,33188,47198,47204,47207],"class_list":["post-1004356220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-investment","category-national","category-latest","category-technology","tag-andrea-jang","tag-crew-network","tag-jll-spark","tag-momei-qu","tag-psp-growth"],"acf":[],"yoast_head":"\nInvesting Venture Capital in CRE Startups - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/tips-for-investing-venture-capital-in-cre-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investing Venture Capital in CRE Startups\" \/>\n<meta property=\"og:description\" content=\"Experts at CREW Network's annual convention in Orlando shed light on the risks and rewards of financing proptech.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/tips-for-investing-venture-capital-in-cre-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T21:19:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-30T15:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2021\/03\/Venture-Capital-Panel-e1569619004157.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Dutton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/tips-for-investing-venture-capital-in-cre-startups\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/tips-for-investing-venture-capital-in-cre-startups\/\",\"name\":\"Investing Venture Capital in CRE Startups - 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