{"id":1004340959,"date":"2019-07-24T05:39:57","date_gmt":"2019-07-24T13:39:57","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004340959"},"modified":"2022-03-02T23:14:56","modified_gmt":"2022-03-03T07:14:56","slug":"marketing-strategy-for-growing-coworking-spaces","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/marketing-strategy-for-growing-coworking-spaces\/","title":{"rendered":"Marketing Strategy For Growing Coworking Spaces"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004313695\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/increasing-your-profit-without-increasing-rent\/estrada_luis_cropped\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/04\/Estrada_Luis_cropped.jpg\" data-orig-size=\"600,474\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Estrada_Luis_cropped\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/04\/Estrada_Luis_cropped.jpg?w=600\" class=\"alignright size-medium wp-image-1004313695\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/04\/Estrada_Luis_cropped.jpg\" alt=\"\" width=\"300\" height=\"237\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/04\/Estrada_Luis_cropped.jpg 600w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2019\/04\/Estrada_Luis_cropped.jpg?resize=300,237 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>As the coworking and shared space industry continues to grow and evolve, it\u2019s becoming much more evident that profitability is not only viable, there are ways to maximize and continue to grow your profits as an operator.&nbsp;Let\u2019s dive in detail into the best coworking marketing&nbsp;strategy for maximum growth.<\/p>\n<h2>Host Events<\/h2>\n<p>You\u2019ve likely heard about the potential for fantastic events at coworking spaces. One of the major keys to building your brand is to hold events that are open to the local community. It\u2019s free advertising! People who would otherwise have likely never stepped foot in your space get firsthand access to all the benefits your space provides. Even if these guests are not candidates to work out of a coworking space, word of mouth is one of your biggest assets. The more people know about your location, have been inside and can speak to its benefits, the better for you of course.<\/p>\n<p>Here are some ideas for events that you could organize within your space:<\/p>\n<ul>\n<li>Community panel discussions<\/li>\n<li>\u2018Breakfast and Learn\u2019 \/ happy hours<\/li>\n<li>Singles\u2019 meetup events<\/li>\n<li>Yoga classes<\/li>\n<\/ul>\n<p>Also, keep in mind, if your space does not have 24\/7 access, a great way to increase revenue is to host private events after hours. Whether it\u2019s birthday parties, receptions,&nbsp;sporting event watch parties, or just about anything else that you have the room for and would take place past typical working hours. Last year\u2019s Global Coworking Survey revealed that 21 percent of operators found organizing events to be a top challenge for them, and 50 percent said attracting new members was a top challenge. These events, whether during or after hours, will solve for a large part of both of those obstacles.<\/p>\n<p><a href=\"https:\/\/www.wunsystems.com\/blog\/marketing-strategy-growing-coworking-spaces\/\" target=\"_blank\" rel=\"sponsored noopener\">Read the full blog.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the market begins to evolve, there are new ways to grow your revenue in the shared-space industry. Here are some suggestions.<\/p>\n","protected":false},"author":481,"featured_media":1004313695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[],"class_list":["post-1004340959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpe-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Strategy For Growing Coworking Spaces - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/marketing-strategy-for-growing-coworking-spaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy For Growing Coworking Spaces\" \/>\n<meta property=\"og:description\" content=\"As the market begins to evolve, there are new ways to grow your revenue in the shared-space industry. 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