{"id":1004302526,"date":"2019-02-27T23:55:19","date_gmt":"2019-02-28T07:55:19","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004302526"},"modified":"2019-03-04T04:15:18","modified_gmt":"2019-03-04T12:15:18","slug":"whats-next-in-coworking","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/whats-next-in-coworking\/","title":{"rendered":"What’s Next in Coworking?"},"content":{"rendered":"
\"Featuring<\/a>

With 12,000 square feet of meeting, event and workspace in downtown Los Angeles, the coworking site at 777 S. Figueroa St. features an on-site gourmet chef, unlimited snacks and drinks, high-speed Wi-Fi and event planning services<\/p><\/div>\n

The meteoric rise of tech startups and Corporate America\u2019s looser attachment to the traditional office environment has led to an explosion in coworking and flexible workspaces<\/a>. What began as a novel idea in San Francisco in 2005 has become a real estate business that is rapidly drawing investors.<\/p>\n

READ THE DIGEST<\/a><\/p>\n

According to Allwork.Space<\/em>, the segment grew by 200 percent between 2013 and 2018. In global cities such as London, Chicago and New York, coworking is expanding at an annual rate of 20 percent. Currently, there are about 18,000 coworking spaces in the world, expected to reach a total of 3.8 million members by 2020 and 5.1 million by 2022.   <\/p>\n

\u201cIt\u2019s basically like an inkblot on a map, it\u2019s spreading everywhere. You\u2019re only going to see more shared spaces and it\u2019s only going to become more common,\u201d<\/em> said Warren Hersowitz, regional manager of coworking for Wun Systems, the provider of coworking software KUBE. \u201cYou\u2019re going to see traditional offices replicating shared space. So even if major insurance, tech or real estate companies aren\u2019t having employees work out of a shared space, they\u2019re going to operate their office in that style. People aren\u2019t tied to offices anymore.\u201d<\/em><\/p>\n

Partnering for success<\/h2>\n

Despite the influx of companies looking to enter the market\u2014CBRE and Tishman Speyer are among the newest players in the sector<\/a>\u2014demand is outweighing supply. This is fueled by tenants looking for shorter leases and more services attached to them.<\/p>\n

\"This<\/a>

This Lower Manhattan workspace at 101 Greenwich is powered by state-of-the-art technology, offering four floors of meeting and event space, flexible-term workspace, a microbrew coffee shop and vertically-delivered food and beverage services<\/p><\/div>\n

\u201cThere\u2019s lots of money and companies flocking to the same idea, which is challenging to the sector because not everyone will come out a winner,\u201d<\/em> said Ryan Simonetti, co-founder & CEO of Convene, a company that partners with landlords to design and service a network of hospitality-driven locations in Class A office buildings.<\/p>\n

This year, Simonetti estimates that 5 to 10 percent of coworking firms will need to sell and become part of a bigger platform. Otherwise they won\u2019t be able to raise capital to grow and compete with the bigger industry players.<\/p>\n

George Vogelei, executive vice president at Transwestern, agrees that consolidation is the only way to survive. According to Deskmag<\/em>\u2019s 2018 Global Coworking Survey, the number of coworking spaces with expansion plans dropped from 67 to 61 percent over the last six years. \u201cMost experts agree that the industry is too fragmented, and there are a number of operators that are not well-funded and may not withstand a downturn,\u201d<\/em> Vogelei added. \u201cOwners will want to partner with and fund only the best firms.\u201d<\/em> <\/p>\n

Customization as a differentiator<\/h2>\n

 <\/strong>With competition growing, it\u2019s not enough to offer short-term workspaces. Those investing in coworking and flexible office space must strive for  the hospitality appeal\u2014offering amenities and services that once weren\u2019t thought of in a traditional office setting. In order to stay on top, these platforms need to find ways to differentiate themselves, whether it be through design, technology or community.<\/p>\n

\"Convene<\/a>

Convene at CityView, located at 30 S. 17th St. in Philadelphia, offers 29,000 square feet near the Convention Center and Suburban Station. The flexible workspaces can be found on the 13th and 14th floors, ranging from 354 to 3,495 square feet<\/p><\/div>\n

\u201cA lot of people have signed pretty expensive leases assuming rents stayed the same. Now what\u2019s going to happen when rent goes down? How are you different other than just price? It could be a niche, like all-women spaces, spaces catering to a specific sector of work,\u201d<\/em> Hersowitz commented.<\/p>\n

According to The Marketplace for Flexible Work, a 2018 report by The Instant Group and HLW, 71 percent of coworking users said that their workplaces had a positive effect on how they engaged with work. In addition, four out of five surveyed said their levels of productivity and engagement were higher. This goes hand-in-hand with the services that office tenants are looking for. The dynamic between landlord and operator<\/a> shows two alternatives, according to Simonetti. Does it look like retail, with people signing leases? Or is it like a hotel where there are different brands, in which you buy a flag and pay someone else to run the experience?<\/p>\n

\u201cI see this industry leaning more towards the hotel option,\u201d<\/em> Simonetti remarked, \u201cwhere you have partners that run the workspace, providing the amenities and services needed in order to advance your building\u2019s appeal.\u201d <\/em><\/p>\n

Some of the most popular services and amenities found in flexible workspaces include beverage service, a kitchen, customized access control, wireless internet, sit-to-stand desks, meeting rooms, printing services, yoga and fitness classes, and wellness rooms that offer specific services such as sleeping pods. According to Vogelei, operators will continue to be pushed to offer members more customization when it comes to these workspaces. \u201cCoworking is all about placemaking and giving members access to amenities and a community,\u201d<\/em> stated Vogelei. \u201cThat way, they can have some brand identity for their own company.\u201d<\/em><\/p>\n

\"Features<\/a>

Kitchens, food and beverage services, meeting and event space, fitness centers, in-building programming and other amenities add a hospitality factor to what once served as a traditional office environment.<\/p><\/div>\n

Bright skies ahead<\/h2>\n

The coworking space is poised for more growth, as the market is bound to reach a new level of maturation in the next four years. According to research published by Small Business Labs and data by Emergent Research, the total number of coworking spaces in the U.S. will increase by an average of 9 percent annually through 2020, while membership is expected to rise by 14.7 percent. These figures will entice investors to deploy more capital in a sector that accounted for one third of office leases in the last 18 months, a Colliers International report shows.<\/p>\n

For traditional office building owners, coworking has become the solution to monetize unused spaces and obtain a higher-than-average rent due to the string of additional services included. More and more companies are looking for landlords to step in and fulfill their changing needs. Adaption is key when it comes to the future of workspaces and coworking providers seem to be ready to stay ahead of the game.<\/p>\n

Read the March 2019 issue of CPE.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The shared office market has moved from trendy to mainstream. With competition heating up, operators must deliver next-level service to stay in the game.<\/p>\n","protected":false},"author":746,"featured_media":1004302547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,21781,21782,1521,22251,21783,23891,21742,21747,21785],"tags":[37899,42461,44324,44327,33313,44318,44321],"class_list":["post-1004302526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-corporate-real-estate","category-development","category-digital","category-in-focus","category-investment","category-national","category-latest","category-office","category-property-management","tag-convene","tag-coworking","tag-kube","tag-ryan-simonetti","tag-transwestern","tag-warren-hersowitz","tag-wun-systems"],"acf":[],"yoast_head":"\nWhat's Next in Coworking? - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/whats-next-in-coworking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Next in Coworking?\" \/>\n<meta property=\"og:description\" content=\"The shared office market has moved from trendy to mainstream. 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