{"id":1004285213,"date":"2018-12-11T12:17:34","date_gmt":"2018-12-11T20:17:34","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004285213"},"modified":"2022-12-08T14:17:27","modified_gmt":"2022-12-08T22:17:27","slug":"health-fitness-and-food-retails-thriving-sectors","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/health-fitness-and-food-retails-thriving-sectors\/","title":{"rendered":"Health, Fitness and Food: Retail\u2019s Thriving Sectors"},"content":{"rendered":"

By Holly Dutton<\/p>\n

\"\"<\/a>

The 2018 ICSC New York Deal Making conference at the Javits Center.<\/p><\/div>\n

Since 2009, the share of e-commerce sales in the U.S. has grown from 4 percent to 10 percent of all retail sales, according to the U.S. Census Bureau. It\u2019s a trend that has shown no signs of stopping and one that has shaken up the entire retail industry, forcing retailers and landlords alike to rethink what retail should look and feel like.<\/p>\n

Despite the shake-up, many brick-and-mortar retail brands have thrived, particularly those that have embraced the concept of experiental retail and found a balance between their online and in-store presence.<\/p>\n

Fitness centers, medical offices, quick-service restaurants\u2014these are the kinds of retail that can\u2019t be relegated to just online. And they are precisely the areas doing the best in the market.<\/p>\n

\u201cYou can\u2019t get flu shots online, you can\u2019t get your temperature taken online,\u201d<\/em> said Jake Horowitz, a leasing broker with Colliers International in New York City, at the ICSC New York Deal Making conference Dec. 5. \u201cMedical is one of those uses that\u2019s not going anywhere.\u201d<\/em><\/p>\n

More than just a place<\/strong><\/h2>\n

Horowitz has done a lot of business in the Financial District neighborhood of Manhattan in the past few years he has worked in retail leasing. An influx of new residential housing in the area is drawing retailers, many of them medical and quick-service restaurants (QSR), which are also focusing on the customer experience.<\/p>\n

\u201cAll these e-commerce brands are making their retail stores an experience,\u201d<\/em> said Horowitz. \u201cCustomer service is key, timing is key, especially with QSRs. If people are waiting in a long line, they\u2019re not coming back. New Yorkers are impatient.\u201d<\/em><\/p>\n

\"\"<\/a>

A panel on health and wellness at the 2018 ICSC New York Deal Making conference Dec. 5.<\/p><\/div>\n

For gyms and fitness concepts in particular, Millenials are helping shaping the new landscape. With more options than ever for fitness classes and gyms, brands must find their niche and cultivate an experience for their customers to survive.<\/p>\n

\u201cPeople have been working out for a long time, but the whole experience of fitness has evolved into people\u2019s personal brand and is a big part of the social fabric,\u201d<\/em> said Anne Mahlum, founder & CEO of Solid Core, a boutique fitness concept with more than 40 retail locations nationwide, during a panel on health and wellness at the ICSC New York Deal Making conference Dec. 5.<\/p>\n

Mahlum pointed to changing social dynamics that have shifted from a focus on showing off material wealth to showing off a healthy, fit lifestyle to social media followers. In the first four years of her business, Mahlum said she didn\u2019t spend \u201ca dime\u201d<\/em> on marketing. Her customers did it for her.<\/p>\n

\u201cPeople are communicating who they are through these experiences,\u201d <\/em>she said. \u201cTo do it through a product isn\u2019t as dynamic.\u201d<\/em><\/p>\n

Lars Scofield, an owner of several Orangetheory Fitness franchises in New York City, echoed Mahlum\u2019s thoughts on the social aspect of fitness and health.<\/p>\n

\u201cObviously there\u2019s a lot of self-promotion and it\u2019s a part of people\u2019s lives, but there\u2019s also these authentic communities we create where people feel a sense of belonging when they show up because they\u2019re part of something,\u201d<\/em> said Scofield. \u201cIt\u2019s more than just a place to workout.\u201d<\/em><\/p>\n

Photos by Holly Dutton<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The industry has experienced a major shift over the last few years, driven by the rise of e-commerce. But the bright spots where retail is finding success are all about experience.<\/p>\n","protected":false},"author":745,"featured_media":1004285216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,23891,21742,21749],"tags":[43319,32763,33018,43316,43322],"class_list":["post-1004285213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-national","category-latest","category-retail","tag-anne-mahlum","tag-colliers-international","tag-icsc","tag-jake-horowitz","tag-lars-scofield"],"acf":[],"yoast_head":"\nHealth, Fitness and Food: Retail\u2019s Thriving Sectors - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/health-fitness-and-food-retails-thriving-sectors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health, Fitness and Food: Retail\u2019s Thriving Sectors\" \/>\n<meta property=\"og:description\" content=\"The industry has experienced a major shift over the last few years, driven by the rise of e-commerce. 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