{"id":1004276222,"date":"2018-11-01T04:46:00","date_gmt":"2018-11-01T12:46:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004276222"},"modified":"2022-12-08T03:32:46","modified_gmt":"2022-12-08T11:32:46","slug":"holiday-retailing-season-will-be-strong-and-creative","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/holiday-retailing-season-will-be-strong-and-creative\/","title":{"rendered":"Holiday Retail Outlook: Strong and Creative"},"content":{"rendered":"<p><em>By Scott Baltic, Contributing Editor <\/em><\/p>\n<div id=\"attachment_1004276228\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004276228\" data-attachment-id=\"1004276228\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/holiday-retailing-season-will-be-strong-and-creative\/melina-cordero-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg\" data-orig-size=\"800,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Melina Cordero\" data-image-description=\"&lt;p&gt;Melina Cordero, global head of Retail Research, CBRE&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Melina Cordero, global head of Retail Research, CBRE&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg?w=800\" class=\"wp-image-1004276228 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg\" alt=\"Melina Cordero, global head of Retail Research, CBRE\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg?resize=300,233 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg?resize=768,595 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004276228\" class=\"wp-caption-text\">Melina Cordero, global head of Retail Research, CBRE<\/p><\/div>\n<p>\u201c<em>Optimism, integration, loyalty and opportunity<\/em>\u201d sounds like a slogan for something, but what? A political party? A scouting organization?<\/p>\n<p>In truth, these are more than buzzwords, they\u2019re qualities that CBRE, in its just-released <a href=\"https:\/\/www.cbre.us\/research-and-reports\/2018-U-S-Retail-Holiday-Trends-Guide\" target=\"_blank\" rel=\"noopener\">2018 Holiday Retail Trends Guide<\/a>, says will characterize the holiday retailing season.<\/p>\n<p>These four trends in brief:<\/p>\n<ul>\n<li>The optimistic shopper\u2014The core of any strong holiday shopping season is a solid economy and low unemployment, and the resulting consumer confidence.<\/li>\n<li>BOSS\u2014Buy-online\/ship-to-store, an evolution of the buy-online\/pickup-in-store model, could integrate online and in-store sales more smoothly than ever before.<\/li>\n<li>The rewards of loyalty\u2014Many major retailers are upgrading their loyalty programs, sometimes in creative ways.<\/li>\n<li>Opportunities in the toy sector\u2014With the death of Toys \u201cR\u201d Us, retailers from Walmart and Target to Ace Hardware are looking to fill parts of the huge gap left by that category-killer.<\/li>\n<\/ul>\n<p>\u201c<em>Retailers have been refining and improving their omnichannel playbooks for several years, and those efforts now appear to be paying off<\/em>,\u201d <a href=\"https:\/\/www.commercialsearch.com\/news\/the-changing-retail-landscape\/\">Melina Cordero, CBRE\u2019s Global Head of Retail Research<\/a>, said in a prepared statement. \u201c<em>Several of the trends we see this holiday season \u2026 are designed to encourage and reward shoppers\u2019 use of multiple channels<\/em>.\u201d<\/p>\n<p>And now a closer look at each trend.<\/p>\n<h2>Optimism<\/h2>\n<p>Retail sales growth hit a six-year high in the first half of 2018, according to CBRE, driven by a strong economy and nearly full employment. Based on that, forecasts see retail-sales gains of up to 4.8 percent for the holiday season.<\/p>\n<p>\u201c<em>Retailers excelling in this environment mostly are those so proficient at selling across multiple channels that few of their transactions are strictly in-store or online anymore<\/em>,\u201d CBRE sums up.<\/p>\n<p>Speaking of which \u2026<\/p>\n<h2>BOSS<\/h2>\n<p>The buy-online\/pickup-in-store model focuses on products that are already in stock at a specific store location. In contrast, the buy-online\/ship-to-store (BOSS) approach lets customers choose from the wider inventory of merchandise at the warehouse level.<\/p>\n<p>Retailers hope that shipping from warehouse to store, rather than from warehouse directly to the customer, will cut their fulfillment costs\u2014and lead to add-on sales in the store. Macy\u2019s and Kohl\u2019s are among those going this route.<\/p>\n<h2>Loyalty programs<\/h2>\n<p>With all the shopping options consumers have now, retailers have to work harder to both get and keep business. \u201c<em>This holiday season will usher in a significant innovation in retailer loyalty programs, with a shift in focus from discounts to experiential services and rewards<\/em>,\u201d CBRE predicts.<\/p>\n<p>Macy\u2019s, Sephora, Nordstrom, Target and Victoria\u2019s Secret are among the chains that this year will reward shoppers with perks like access to exclusive events, such as fashion shows.<\/p>\n<h2>After a giant falls \u2026<\/h2>\n<p>With the demise of Toys \u201cR\u201d Us, opportunities in the $1.3 billion toy category abound\u2014for retailers that are nimble and clever enough to claim them.<\/p>\n<p>The players are diverse. CBRE reports that Walmart and Target are expanding their toy sections, even as Michaels, Party City and Ace Hardware will be trying limited toy offerings.<\/p>\n<p><em>Image courtesy of CBRE<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a new report, CBRE sets out four trends that could define the holiday shopping season. Some are smart evolutions of previous trends, while one will seek to build on the ashes of a departed category-killer. <\/p>\n","protected":false},"author":882,"featured_media":1004276228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,23891,21742,21749],"tags":[32789,35934,34545,32917],"class_list":["post-1004276222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-national","category-latest","category-retail","tag-cbre","tag-melina-cordero","tag-target-corporation","tag-walmart"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Retail Outlook: Strong and Creative - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/holiday-retailing-season-will-be-strong-and-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Retail Outlook: Strong and Creative\" \/>\n<meta property=\"og:description\" content=\"In a new report, CBRE sets out four trends that could define the holiday shopping season. 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He earned a master\u2019s in journalism from Northwestern University\u2019s Medill School of Journalism and has a bachelor\u2019s from North Park University.","url":"https:\/\/www.commercialsearch.com\/news\/author\/scott-baltic\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/11\/Melina-Cordero.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004276222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004276222"}],"version-history":[{"count":3,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004276222\/revisions"}],"predecessor-version":[{"id":1004276390,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004276222\/revisions\/1004276390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004276228"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004276222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004276222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004276222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}