{"id":1004258414,"date":"2018-08-17T04:31:09","date_gmt":"2018-08-17T12:31:09","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004258414"},"modified":"2022-12-09T02:25:54","modified_gmt":"2022-12-09T10:25:54","slug":"millennial-focused-socal-retail-center-opens","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/millennial-focused-socal-retail-center-opens\/","title":{"rendered":"Millennial-Focused SoCal Retail Development Opens"},"content":{"rendered":"

By Barbra Murray<\/em><\/p>\n

\"Renaissance<\/a>

Renaissance Marketplace<\/p><\/div>\n

Renaissance Marketplace, a retail center developed specifically for the Millennial generation, has welcomed its first visitors in Rialto, Calif. Lewis Retail Centers recently introduced the property to the Greater Inland Empire-area market with the opening of the first phase of the 430,000-square-foot shopping, dining and entertainment destination.<\/p>\n

\u201cThe City of Rialto and the Inland Empire as a whole continue to show strong signs of growth, making this the perfect time for a project like this. The lower cost of living in Rialto and the Greater Inland Empire continue to attract new residents, which will drive long-term demand for the center,\u201d<\/em> Randall Lewis, executive vice president of marketing at the Lewis Group of Cos., Lewis Retail Centers\u2019 parent company, told Commercial Property Executive<\/em>.<\/p>\n

The retail mix at Renaissance Marketplace is designed to appeal to the segment of the population that now ranges from 22 to 37 years of age, from new college grads to parents of young children. The tenant roster currently features a luxury-format, 13-screen Cinemark Theatre and a 38,000-square-foot 24 Hour Fitness in the anchor spots, as well as four other businesses, including Starbucks. \u201cThese residents want and need more options to eat, shop and have fun,\u201d<\/em> Lewis added. \u201cWe see that as an opportunity for the community and our business.\u201d<\/em><\/p>\n

Ultimately, Renaissance Marketplace will also offer a third anchor, off-price department store Burlington, which will occupy 43,000 square feet. The list of popular eateries will include such national and regional names as The Habit, Panera Bread and Ahi Poke Bowl.<\/p>\n

An additional 26 tenants will officially debut at Renaissance Marketplace in September. In the meantime, Lewis Retail continues to rely on a variety of marketing efforts to zero-in on its target market, the most fitting of which is social media.<\/p>\n

Retail crossover<\/strong><\/h2>\n

While Renaissance Marketplace is conceived as a Millennial-centric retail destination, the property\u2019s mix of offerings is also embracing of other generations, including Baby Boomers. The shopping preferences of the groups<\/a> are not necessarily mutually exclusive. As noted in a recent study by Deloitte, \u201cThe Great Retail Bifurcation: Why the Retail \u2018Apocalypse\u2019 is Really a Renaissance,\u201d<\/em> many of the retail behaviors of low- and middle-income Millennials were not that different at all; they were in line with other generations.<\/p>\n

Lewis Retail remains prepared to adapt to consumers\u2019 changing preferences, whether they\u2019re dictated by age groups or not. \u201cWe are always looking to evolve and offer the types of uses that the community demands,\u201d<\/em> Lewis said. \u201cAs with all of our shopping centers, we\u2019ll continually evaluate our tenant mix and make changes as needed. Our goal is to build a quality center for the community that lasts generations.\u201d<\/em><\/p>\n

Image courtesy of Lewis Retail Centers<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Lewis Retail Centers introduced the first phase of the 430,000-square-foot Renaissance Marketplace in the city of Rialto, eyeing shoppers ranging from 22 to 37 years of age. <\/p>\n","protected":false},"author":969,"featured_media":1004258423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,34027,21742,21749,15],"tags":[32782,32826,41636],"class_list":["post-1004258414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-inland-empire","category-latest","category-retail","category-west","tag-deloitte","tag-millennials","tag-the-lewis-group-of-companies"],"acf":[],"yoast_head":"\nMillennial-Focused SoCal Retail Development Opens - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/millennial-focused-socal-retail-center-opens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennial-Focused SoCal Retail Development Opens\" \/>\n<meta property=\"og:description\" content=\"Lewis Retail Centers introduced the first phase of the 430,000-square-foot Renaissance Marketplace in the city of Rialto, eyeing shoppers ranging from 22 to 37 years of age.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/millennial-focused-socal-retail-center-opens\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-17T12:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T10:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/08\/Renaissance-Marketplace-Rialto-Calif..jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbra Murray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/millennial-focused-socal-retail-center-opens\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/millennial-focused-socal-retail-center-opens\/\",\"name\":\"Millennial-Focused SoCal Retail Development Opens - 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