{"id":1004229006,"date":"2018-05-10T03:03:09","date_gmt":"2018-05-10T11:03:09","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004229006"},"modified":"2022-12-08T06:50:15","modified_gmt":"2022-12-08T14:50:15","slug":"area15-to-bring-immersive-retail-entertainment-to-las-vegas","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/","title":{"rendered":"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas"},"content":{"rendered":"

By Gail Kalinoski<\/em><\/p>\n

\"AREA15<\/a>

Rendering of AREA15 in Las Vegas<\/p><\/div>\n

Construction has begun on AREA15, a 126,000-square-foot retail, art and entertainment complex set to open in late 2019 in Las Vegas. The complex is a joint venture between two New York-based companies\u2014real estate development firm Fisher Brothers and creative agency Beneville Studios.<\/p>\n

The developers expect AREA15 to appeal to a variety of visitors including gamers, comic-con and sci-fi enthusiasts, artists, music and festival lovers and anyone looking for a unique experience. The project will weave together immersive experiences, music and corporate events, art installations, restaurants, bars and nightlife.<\/p>\n

\u201cThe 21st<\/sup> century is all about change and progression, and AREA15 is at the forefront of exploring that change and defining a new retail model. We look forward to having AREA15 be a thriving part of the local community in Las Vegas,\u201d <\/em>Winston Fisher, a Fisher Brothers partner, said in a prepared statement.<\/p>\n

The center, located a short distance from the Las Vegas Strip off I-15 and Desert Inn Road, will have customized tenant space for a curated collection of experiential and retail businesses. There will be 68,000 square feet of leasable ground floor space and up to 58,000 square feet of mezzanine space. A 40,000-square-foot indoor and outdoor event space that will be suitable for music festivals, corporate events, e-sport tournaments will be adjacent to the retail and dining options. The event space will have the capacity for up to 3,000 guests. More than 900 free parking spaces will be available.<\/p>\n

In January, the joint venture announced it signed Meow Wolf, a multi-media production company based in Santa Fe, N.M., as the anchor tenant. Meow Wolf creates immersive, interactive experiences through fabrication, painting, sculpture, architecture, virtual and augmented reality, sound, performative experiences and interactivity.<\/p>\n

\u201cAREA15 understands the current cultural shift into new dimensions of experience, whether that\u2019s in telling a story, entertainment, dining or retail. Meow Wolf has envisioned an entirely new way of telling a story\u2014more immersive, more interactive, more exploratory than anything before\u2014and we are looking forward to producing an otherworldly experience for the vibrant local population of Las Vegas, as well as the year-round visitors from around the globe,\u201d<\/em> Vince Kadlubek, Meow Wolf CEO, said in a prepared statement.<\/p>\n

Fisher Brothers, one of New York City\u2019s prominent real estate families<\/a> with office and residential holdings in New York City and Washington, D.C., bought the AREA15 land in 2005 for $50 million, according to the Las Vegas Review-Journal<\/em>. The newspaper reports the developers originally planned a mixed-use development with Station Casinos, but the project never got off the ground. Winston Fisher told the newspaper he came up with the idea for AREA15 about two years ago.<\/p>\n

Growth of experiential CRE<\/strong><\/h2>\n

Fisher\u2019s concept of creating an experiential center is popular among property owners, some of whom are spending millions of dollars on shopping center and mall makeovers<\/a>. Food, entertainment and interactive experiences are an integral part of most of the redevelopments occurring across the United States. In addition to dine and recline movie theaters, many mall owners are offering 4-D rides similar to those found in theme parks and escape rooms. The American Dream Meadowlands in East Rutherford, N.J., expects to open next year with about 55 percent of its 3 million square feet devoted to entertainment and experiential offerings including a 300,000-square-foot indoor Nickelodeon Universe Theme Park, a water park, aquarium and indoor ski and snowboard park.<\/p>\n

Image courtesy of Fisher Brothers<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate development firm Fisher Brothers and creative agency Beneville Studios have teamed up to deliver the 126,000-square-foot project by late 2019.<\/p>\n","protected":false},"author":1068,"featured_media":1004229018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,1593,21742,21749,15],"tags":[33371],"class_list":["post-1004229006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-las-vegas","category-latest","category-retail","category-west","tag-fisher-brothers"],"acf":[],"yoast_head":"\nAREA15 to Bring Immersive Retail, Entertainment to Las Vegas - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas\" \/>\n<meta property=\"og:description\" content=\"Real estate development firm Fisher Brothers and creative agency Beneville Studios have teamed up to deliver the 126,000-square-foot project by late 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-10T11:03:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T14:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Kalinoski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/\",\"name\":\"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg\",\"datePublished\":\"2018-05-10T11:03:09+00:00\",\"dateModified\":\"2022-12-08T14:50:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/fc5b5df1393e5023d2417bd48c2fda57\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg\",\"width\":800,\"height\":620,\"caption\":\"Rendering of AREA15 in Las Vegas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/fc5b5df1393e5023d2417bd48c2fda57\",\"name\":\"Gail Kalinoski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/04\/Gail-Kalinoski-headshot.jpeg?w=86\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/04\/Gail-Kalinoski-headshot.jpeg?w=86\",\"caption\":\"Gail Kalinoski\"},\"description\":\"Kalinoski has been a contributing writer to Commercial Property Executive and Multi-Housing News since 2010 and previously wrote for three years for Commercial Property News. Gail has been a freelance writer and editor for more than 20 years, contributing to daily websites, magazines, weekly business newspapers, market intelligence newsletters, research reports, monthly B-to-B and consumer magazines. Earlier in her career, Gail worked for Gannett Corp. as an editor and reporter for 15 years. Gail has a bachelor\u2019s degree in journalism from Pace University.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/gail-kalinoski\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/","og_locale":"en_US","og_type":"article","og_title":"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas","og_description":"Real estate development firm Fisher Brothers and creative agency Beneville Studios have teamed up to deliver the 126,000-square-foot project by late 2019.","og_url":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2018-05-10T11:03:09+00:00","article_modified_time":"2022-12-08T14:50:15+00:00","og_image":[{"width":800,"height":620,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg","type":"image\/jpeg"}],"author":"Gail Kalinoski","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/","url":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/","name":"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg","datePublished":"2018-05-10T11:03:09+00:00","dateModified":"2022-12-08T14:50:15+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/fc5b5df1393e5023d2417bd48c2fda57"},"breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg","width":800,"height":620,"caption":"Rendering of AREA15 in Las Vegas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/area15-to-bring-immersive-retail-entertainment-to-las-vegas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"AREA15 to Bring Immersive Retail, Entertainment to Las Vegas"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/fc5b5df1393e5023d2417bd48c2fda57","name":"Gail Kalinoski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/04\/Gail-Kalinoski-headshot.jpeg?w=86","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2023\/04\/Gail-Kalinoski-headshot.jpeg?w=86","caption":"Gail Kalinoski"},"description":"Kalinoski has been a contributing writer to Commercial Property Executive and Multi-Housing News since 2010 and previously wrote for three years for Commercial Property News. Gail has been a freelance writer and editor for more than 20 years, contributing to daily websites, magazines, weekly business newspapers, market intelligence newsletters, research reports, monthly B-to-B and consumer magazines. Earlier in her career, Gail worked for Gannett Corp. as an editor and reporter for 15 years. Gail has a bachelor\u2019s degree in journalism from Pace University.","url":"https:\/\/www.commercialsearch.com\/news\/author\/gail-kalinoski\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/05\/AREA15-in-Las-Vegas.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004229006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/1068"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004229006"}],"version-history":[{"count":2,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004229006\/revisions"}],"predecessor-version":[{"id":1004229022,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004229006\/revisions\/1004229022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004229018"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004229006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004229006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004229006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}