{"id":1004222091,"date":"2018-04-20T03:48:27","date_gmt":"2018-04-20T11:48:27","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004222091"},"modified":"2022-12-08T15:19:02","modified_gmt":"2022-12-08T23:19:02","slug":"tru-by-hilton-expands-in-three-college-towns","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/tru-by-hilton-expands-in-three-college-towns\/","title":{"rendered":"Tru by Hilton Expands in Three College Towns"},"content":{"rendered":"

By Gail Kalinoski<\/em><\/p>\n

\"Tru<\/a>

Tru by Hilton Auburn in Auburn, Ala.,<\/p><\/div>\n

Hilton\u2019s midscale hotel brand, Tru by Hilton, continues its expansion by adding five properties, including the first three locations in college town markets.<\/p>\n

\u201cWe\u2019re excited to open properties in college towns where there is a need for a comfortable stay at an affordable price. When families visit their children away at college, they want an inviting place to stay with proximity to the university campus and downtown area,\u201d<\/em> Alexandra Jaritz, global head, Tru by Hilton, said in a prepared statement. \u201cWe look forward to expanding our presence in more college towns across the country.\u201d<\/em><\/p>\n

The 106-key Tru by Hilton Madison West is located near the University of Wisconsin-Madison campus and a short drive from downtown Madison, Wis.<\/p>\n

The 98-key Tru by Hilton Auburn is off Interstate-85, four miles from Auburn University and a 10-minute drive from downtown Auburn, Ala.<\/p>\n

The 90-key Tru by Hilton Tallahassee Central is nine miles from Tallahassee International Airport and four miles from Florida State University and downtown Tallahassee, Fla.<\/p>\n

Growth since launch<\/strong><\/h2>\n

The hotel brand also recently opened the 82-key Tru by Hilton Salt Lake City Airport hotel, located in the SLC International Center in Salt Lake City, Utah. The 79-key Tru by Hilton Williamsville Buffalo Airport hotel in upstate New York was also added to the portfolio. The hotel, which is part of a dual-branded property with an 86-key Home2 Suites by Hilton, is located next to the Buffalo Niagara International Airport and is a short drive to Niagara Falls.<\/p>\n

Tru by Hilton<\/a> was launched two years ago to fill a void in the midscale category in the U.S. and Canada. Aimed at Millennial travelers, the brand features a 2,880-square-foot lobby with areas to work, play and lounge, a fitness center, complimentary breakfast bar, and tech features such as Wi-Fi, mobile check-in and digital key entry. Rooms are smaller but feature comfortable beds and larger bathrooms.<\/p>\n

More than 470 hotels are in various stages of the development process, with nearly 300 in the pipeline. When the Madison hotel opened last week, it was the brand\u2019s 20th<\/sup> property in the U.S. Last month, Tru by Hilton opened three Southern U.S. hotels<\/a> in Meridian, Miss., Louisville, Ky., and Little Rock, Ark. In late February, three openings were held in Garland, Texas, Farmville, Va., and Cedar Rapids, Iowa.<\/p>\n

The brand is also expected to open three Tru by Hilton hotels in Canada<\/a> over the next two years. Tru by Hilton Edmonton-Windermere, a 92-key property in Alberta, is set to open this year. Two properties are scheduled to open in Ontario in 2019.<\/p>\n

Image courtesy of Tru by Hilton<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As it continues to grow its U.S. footprint, the hospitality chain\u2019s midscale brand is adding properties in Madison, Wis.; Tallahassee, Fla.; and Auburn, Ala.<\/p>\n","protected":false},"author":1068,"featured_media":1004222109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,21751,23891,21742],"tags":[37184,32805],"class_list":["post-1004222091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-hotel","category-national","category-latest","tag-alexandra-jaritz","tag-hilton"],"acf":[],"yoast_head":"\nTru by Hilton Expands in Three College Towns - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/tru-by-hilton-expands-in-three-college-towns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tru by Hilton Expands in Three College Towns\" \/>\n<meta property=\"og:description\" content=\"As it continues to grow its U.S. footprint, the hospitality chain\u2019s midscale brand is adding properties in Madison, Wis.; Tallahassee, Fla.; and Auburn, Ala.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/tru-by-hilton-expands-in-three-college-towns\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T11:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T23:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/04\/Tru-by-Hilton-Auburn-in-Auburn-Ala..jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Kalinoski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/\"},\"author\":{\"name\":\"Gail Kalinoski\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/fc5b5df1393e5023d2417bd48c2fda57\"},\"headline\":\"Tru by Hilton Expands in Three College Towns\",\"datePublished\":\"2018-04-20T11:48:27+00:00\",\"dateModified\":\"2022-12-08T23:19:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/\"},\"wordCount\":459,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2018\\\/04\\\/Tru-by-Hilton-Auburn-in-Auburn-Ala..jpg\",\"keywords\":[\"Alexandra Jaritz\",\"Hilton\"],\"articleSection\":[\"Development\",\"Featured\",\"Hotel\",\"National\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/tru-by-hilton-expands-in-three-college-towns\\\/\",\"name\":\"Tru by Hilton Expands in Three College Towns - 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