{"id":1004211867,"date":"2012-01-16T00:00:00","date_gmt":"2012-01-16T08:00:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/cpe-uncategorized\/risk-management-and-social-media-in-commercial-real-estate\/1004211867.html"},"modified":"2022-12-08T20:31:26","modified_gmt":"2022-12-09T04:31:26","slug":"risk-management-and-social-media-in-commercial-real-estate","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/risk-management-and-social-media-in-commercial-real-estate\/","title":{"rendered":"Risk Management and Social Media in Commercial Real Estate"},"content":{"rendered":"

\"\"<\/a>\u00a0 2011 was marked by a global wave of civil unrest. The fact that social media \u00a0 played such an important \u00a0role has prompted many \u00a0government \u00a0agencies and \u00a0businesses to step up their monitoring of \u00a0Twitter<\/strong>\u00a0and other social \u00a0networks<\/a>.\u00a0These actions confirm the widening power of social media as \u00a0 an\u00a0accelerator of social and business change.<\/p>\n

Commercial property industry leaders increasingly recognized that social media immediately amplifies negative buzz about their brands and reputations, and can have an impact on positive imaging and sales if used effectively.<\/p>\n

Many leaders, like CBRE<\/strong> and GE Capital Real Estate<\/strong>, asked us to start monitoring what\u2019s being said<\/a> about them and help engage online movers and shakers. As risk\/reputation management and investor relations grow in importance, we also expect many other REITs, developers and publicly held real estate service providers to leave nothing to chance in 2012.<\/p>\n

In Q4, 2011 our proprietary CREObuzz\u2122<\/a><\/strong> algorithm identified four times more discussions about\u00a0Brookfield Office Properties\u00a0<\/strong>than\u00a0SL Green\u00a0<\/strong>or\u00a0Vornado<\/strong>. The most buzz corresponded to the removal of \u201cOccupy Wall Street\u201d protesters from\u00a0Zuccotti <\/strong>Park, a space controlled by\u00a0Brookfield<\/strong>.<\/p>\n

Stay tuned for our upcoming insights, as well as filtered news mobile apps focused on commercial real estate. 2012 will mark the turning point in how CRE industry leaders take much more deliberate steps to better mitigate reputation risks in social media channels and define themselves rather than leaving others, like \u201cOccupy Wall Street\u201d protesters, to do it.<\/p>\n

CREOpoint <\/strong>will be leading the way with powerful social media management<\/a> dashboards to help you manage in this new and challenging environment.<\/p>\n

JC Goldenstein<\/strong>,\u00a0CREOpoint<\/a><\/strong>\u00a0CEO and CREObuzz<\/a><\/strong> founder<\/p>\n

\"Best<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 2011 was marked by a global wave of civil unrest. 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