{"id":1004211627,"date":"2010-03-03T00:00:00","date_gmt":"2010-03-03T08:00:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/cpe-uncategorized\/retailers-re-energize-in-2010\/1004211627.html"},"modified":"2022-12-05T10:43:39","modified_gmt":"2022-12-05T18:43:39","slug":"retailers-re-energize-in-2010","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/retailers-re-energize-in-2010\/","title":{"rendered":"Retailers re-energize in 2010"},"content":{"rendered":"<p><a href=\"https:\/\/64.70.41.242\/wp-content\/uploads\/sites\/46\/2010\/01\/Dawn-Clark.bmp\"><img decoding=\"async\" class=\"size-full wp-image-142 alignright\" src=\"https:\/\/64.70.41.242\/wp-content\/uploads\/sites\/46\/2010\/01\/Dawn-Clark.bmp\" alt=\"\" \/><\/a>For those strong national and international brands that leaned out their operations, shifted merchandising to address new consumer attitudes (demanding both value and luxury), and for those who held back expansion and renovation plans during the steep slide of the past 18 months, 2010 is looking brighter.<\/p>\n<p>In working with leaders of brands across fashion, food, and service retail, I hear some common themes. Survivors feel stronger and fitter than they did going into the recession, and more confident about their ability to change and move into the future. They are more in tune and focused on the behavior and psyche of their customers. They have adopted new technologies for more streamlined operations, and are focusing investment on enhanced customer experience and competitive advantage.<\/p>\n<div id=\"attachment_374\" style=\"width: 178px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/2009-09-02-049x.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-374\" class=\"size-medium wp-image-374 \" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/2009-09-02-049x.jpg\" alt=\"\" width=\"168\" height=\"300\" \/><\/a><p id=\"caption-attachment-374\" class=\"wp-caption-text\">15th Avenue Coffee &amp; Tea - Starbucks local coffee shop concept<\/p><\/div>\n<p>Store numbers and size are down \u2013 and look for this to be a long term trend. Retailers are expecting higher productivity for every store, and will move quickly to close an underperforming location. Larger stores are looking at smaller formats, small stores are looking at densifying offerings. All retailers are integrating online shopping with in-store experience \u2013 it\u2019s not one or the other, it\u2019s both, and they are seeking the best integration strategies in providing all options, seamlessly, in responding to new customer expectations.<\/p>\n<div id=\"attachment_377\" style=\"width: 178px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/2009-09-28-105x.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-377\" class=\"size-medium wp-image-377\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/2009-09-28-105x.jpg\" alt=\"\" width=\"168\" height=\"300\" \/><\/a><p id=\"caption-attachment-377\" class=\"wp-caption-text\">Anthropologie - localized design, multilayered merchandising concepts<\/p><\/div>\n<p>The bar has lowered on barriers to sale \u2013 if a customer doesn\u2019t believe in the value of offering, if they are inconvenienced, if the offering doesn\u2019t fit their requirements precisely, they are willing to wait \u2013 or find it elsewhere. Loyalty is down, and customer loyalty programs are being enriched to compensate.<\/p>\n<p>The challenges over the past year have strengthened those that are willing to respond without hesitation, for those that understand that today and the future require continual adaptation, for those that take on these challenges as opportunities to grow stronger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those strong national and international brands that leaned out their operations, shifted merchandising to address new consumer attitudes (demanding both value and luxury), and for those who held back expansion and renovation plans during the steep slide of the past 18 months, 2010 is looking brighter. In working with leaders of brands across fashion,&hellip;<\/p>\n","protected":false},"author":1323,"featured_media":1004517776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[],"class_list":["post-1004211627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpe-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers re-energize in 2010 - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/retailers-re-energize-in-2010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers re-energize in 2010\" \/>\n<meta property=\"og:description\" content=\"For those strong national and international brands that leaned out their operations, shifted merchandising to address new consumer attitudes (demanding both value and luxury), and for those who held back expansion and renovation plans during the steep slide of the past 18 months, 2010 is looking brighter. 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