{"id":1004211456,"date":"2009-04-04T00:00:00","date_gmt":"2009-04-04T08:00:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/cpe-uncategorized\/management-matters-with-mike-myatt-social-media-strategy\/1004211456.html"},"modified":"2020-03-30T15:07:51","modified_gmt":"2020-03-30T23:07:51","slug":"management-matters-with-mike-myatt-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/management-matters-with-mike-myatt-social-media-strategy\/","title":{"rendered":"Management Matters with Mike Myatt: Social Media Strategy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Developing a social media strategy will be critical to your businesses success moving forward. If you don\u2019t have a well conceived and deftly executed social media strategy it will be difficult to drive brand equity in an ever increasing consumer driven market.<a href=\"https:\/\/www.n2growth.com\/executive_coaching.php?catId=34&amp;url=menu_html\/Services9_Social+Med.html\" target=\"_blank\" rel=\"nofollow noopener\"> Our social media practice<\/a> is the fastest growing segment of our business simply because of the demand-side pull from the market place. Consumers won\u2019t engage with companies and brands they do not trust, and in today\u2019s world trust is most effectively established via social validation on the Internet. How times have changed\u2026<\/p>\n<p>If you\u2019re still of the opinion that social media is not ready for prime time, think again. Coca-Cola just announced the creation of a new office of digital communications and social media within its public affairs and communications department. Clyde Tuggle, SVP of corporate affairs and productivity at Coke, noted \u201cmass media is declining in importance\u2026Our future success depends on our continued ability to connect people to our brands and our company all around the world, one person at a time.\u201d Tuggle also stated \u201cOur new office of digital communications and social media will help us become even more comfortable and effective in these new spaces.\u201d This is just one example of how some of the largest brands on the planet are shifting their thinking\u2026less TV and print and more Internet.<\/p>\n<p>If you think Squidoo, Del.icio.us, and Furl are foreign language vocabulary references, if your company doesn\u2019t embrace blogging or the use of viral videos, if you\u2019re not leveraging LinkedIn, Facebook, Twitter, MySpace or any number of other social media platforms, then you are already way behind the curve. Your current and future customers are looking for you online, and if you\u2019re not there they will simply select one of your competitors who is.<\/p>\n<p>What we find in working with many companies in developing their social media marketing strategy is not that they haven\u2019t heard of it, but rather that they don\u2019t know where to start. The biggest issue for most companies is that social media requires active management and coordination between platforms, which in turn requires an understanding of the medium, and also a significant amount of time and resources. The landscape is confusing for the uninitiated and is further complicated due to the rapidly evolving nature of social media technology. However, letting complex marketing initiatives gate the forward progress of your brand is never too bright a move. Bottom line: Go social or go home.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Developing a social media strategy will be critical to your businesses success moving forward. If you don\u2019t have a well conceived and deftly executed social media strategy it will be difficult to drive brand equity in an ever increasing consumer driven market. Our social media practice is the fastest growing segment of our business&hellip;<\/p>\n","protected":false},"author":443,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[],"class_list":["post-1004211456","post","type-post","status-publish","format-standard","hentry","category-cpe-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Management Matters with Mike Myatt: Social Media Strategy - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/management-matters-with-mike-myatt-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management Matters with Mike Myatt: Social Media Strategy\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Developing a social media strategy will be critical to your businesses success moving forward. 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