{"id":1004211387,"date":"2009-06-01T00:00:00","date_gmt":"2009-06-01T08:00:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/cpe-uncategorized\/global-americans\/1004211387.html"},"modified":"2022-12-08T03:17:02","modified_gmt":"2022-12-08T11:17:02","slug":"global-americans","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/global-americans\/","title":{"rendered":"Global Americans"},"content":{"rendered":"

\u00a0<\/span>\"\"<\/a>A powerful trend in our practice is the growth of work in markets outside the US.\u00a0<\/span>Why\u00a0do\u00a0business leaders across the globe increasingly seek American designers for their projects?\u00a0 Considering the challenges of distance and cultural hurdles, this decision is not made lightly – and is usually made at the highest executive level.<\/span><\/span>\u00a0<\/span>In my experience, our greatest value is our way of thinking.\u00a0 <\/span>We are the universal donor \u2013 type O –\u00a0our relatively young and diverse culture\u00a0creates a\u00a0way of thinking that is\u00a0our ultimate value outside the US. We are\u00a0creative thinkers, open minded and empathetic to other cultures and frameworks, yet we are outside of them.\u00a0<\/span><\/span>\u00a0<\/p>\n

\u00a0<\/span>\u00a0<\/p>\n

Market Types<\/span><\/strong>\u00a0<\/p>\n

In the more evolved and sophisticated markets such as <\/span>Europe and Japan<\/span>, <\/span>we approach challenges\u00a0unrestricted by their complex framework, as agents of change.\u00a0\u00a0<\/span>Companies in these saturated and competitive markets are looking for ways to distinguish themselves from their competition, and often they feel that local designers are too entrenched to create unique solutions – imperative in these highly competitive markets.<\/span><\/span>\u00a0<\/span><\/span><\/span>\u00a0<\/p>\n

In developing markets such as <\/span>Middle East<\/span>, <\/span>China<\/span>, and <\/span>India, <\/span>American designers\u00a0offer comprehensive depth and breadth of expertise.\u00a0 <\/span>Key\u00a0factors in developing markets include large scale planning projects and competitive and aggressive business practices – cost and speed are critical.\u00a0 <\/span>These markets develop in a fraction of the time of the evolved markets that developed ahead of them by using our expertise to catapult their aggressive development into the future on increasingly compressed time scales.\u00a0 <\/span>Americans are always rising to new challenges \u2013 bigger, faster, better.<\/span><\/span><\/p>\n

Global Mixing<\/strong>\u00a0<\/p>\n

Why would an Indonesian company hire an American designer to create a Japanese flagship store in their market?\u00a0 <\/span>Why would a Dubian retailer hire an American designer to design a British store in theirs?\u00a0 <\/span>Why would an Italian brand in <\/span>Japan <\/span>hire an American designer for their flagship store in <\/span>Ginza<\/span>, one of the most highly sophisticated and retail obsessed markets in the world?\u00a0 <\/span>Why hire an American designer to work inside a historic British landmark?\u00a0 <\/span>Why hire and American designer to re-create a community landmark flagship store for a historic Japanese brand?\u00a0I’ve worked on all of these projects – our ability to fuse\u00a0the cross-cultural aspirations has been highly\u00a0valued in all cases.\u00a0<\/span><\/span>\u00a0 <\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/span><\/span>\u00a0<\/p>\n

\"\"<\/a>\u00a0<\/span>Perceptions<\/span><\/strong>\u00a0<\/p>\n

Americans are authoritative in leading the information, technology and communication age.\u00a0 <\/span>The language of the internet is American English.\u00a0 <\/span>Americans are global culture leaders \u2013 the culture of celebrities, <\/span>Hollywood<\/span>, MTV, music, art, and global brands \u2013 everywhere you go in the world, our cultural imprints are there.\u00a0 <\/span>These cultural trends are most quickly adopted by retail companies.\u00a0 <\/span>Retail companies with leadership aspirations either within their own markets or with global goals will look to Americans as definitive authority on global culture \u2013 the strongest link to the world, as many retailers are windows to the world to their customers and their communities.<\/span><\/span><\/p>\n

<\/p>\n

\"\"<\/a>

Telenor Headquarters, Oslo, Norway - NBBJ - photography - Tim Griffith<\/p><\/div>\n

<\/span><\/p>\n

American architects and designers are respected as astute in business and strategic thinking, experienced in creating innovative work \u2013 thinking outside the box.\u00a0 <\/span>European companies may consider Americans superior in strategic business models, and Asian companies may look more to American designers for both business acumen and design authority.\u00a0 <\/span>Both continents respect our knowledge experience and expertise base, in addition our work ethic and commitment.\u00a0 <\/span>Americans are willing to go out there and engage, to pour our energy in to realizing the vision of our clients, their markets and the people that make up their communities.\u00a0<\/span>\u00a0<\/p>\n

Approach<\/span><\/strong>\u00a0<\/p>\n

Our ability to bridge and fuse other cultures while\u00a0not being contained within any one market is our value. Developing deep understanding of multiple cultures and\u00a0understanding what\u00a0is relevant to a specific culture, community, and place is key.\u00a0We can\u00a0bring our expertise to the table, while quickly adapting and tuning our approach as we immerse and develop local knowledge and understanding of the people. <\/span>\u00a0<\/p>\n

<\/a><\/span>\u00a0<\/p>\n

<\/p>\n

\"\"<\/a>

The Sail at Marina Bay - Singapore - NBBJ <\/p><\/div>\n

Listening is the first key.\u00a0<\/span>We develop insight into those who ultimately will be the gage of success in our designs \u2013 the communities and the individuals who will live there.\u00a0Primary <\/span>focus on\u00a0the goals of our clients\u00a0are critical, and understanding their company or brand cultures, their point of view — with the personality and character reflected in the environment we create.\u00a0 <\/span>We carefully look at the competition in that market and focus on creating unique positioning that will be compelling to the people who experience the space we create.\u00a0 <\/span>We engage them, enrich lives, and create powerful memories that will draw them back.<\/p>\n

<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/p>\n

\u00a0<\/span>What We Create<\/span><\/strong>\u00a0<\/p>\n

\u00a0<\/span><\/strong>The fusion of all of these cultural\u00a0insights and bridges into a meaningful experience for the individuals who experiences the space is our unique ability.\u00a0 <\/span>It\u2019s how we connect all these differences into a reflection of the complex layers of human perception, connecting people to their own senses, their communities, the world, and the continuum of their collective past, present and future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0A powerful trend in our practice is the growth of work in markets outside the US.\u00a0Why\u00a0do\u00a0business leaders across the globe increasingly seek American designers for their projects?\u00a0 Considering the challenges of distance and cultural hurdles, this decision is not made lightly – and is usually made at the highest executive level.\u00a0In my experience, our greatest…<\/p>\n","protected":false},"author":1323,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39372],"tags":[],"class_list":["post-1004211387","post","type-post","status-publish","format-standard","hentry","category-cpe-blog"],"acf":[],"yoast_head":"\nGlobal Americans - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/global-americans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Americans\" \/>\n<meta property=\"og:description\" content=\"\u00a0A powerful trend in our practice is the growth of work in markets outside the US.\u00a0Why\u00a0do\u00a0business leaders across the globe increasingly seek American designers for their projects?\u00a0 Considering the challenges of distance and cultural hurdles, this decision is not made lightly – and is usually made at the highest executive level.\u00a0In my experience, our greatest…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/global-americans\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2009-06-01T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T11:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/64.70.41.242\/wp-content\/uploads\/sites\/46\/2010\/01\/Dawn-Clark.bmp\" \/>\n<meta name=\"author\" content=\"billsugino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/\"},\"author\":{\"name\":\"billsugino\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/d3431f94015b0bc63e0fd29058020108\"},\"headline\":\"Global Americans\",\"datePublished\":\"2009-06-01T08:00:00+00:00\",\"dateModified\":\"2022-12-08T11:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/\"},\"wordCount\":851,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/64.70.41.242\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2010\\\/01\\\/Dawn-Clark.bmp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/global-americans\\\/\",\"name\":\"Global Americans - 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