{"id":1004204292,"date":"2018-01-19T01:13:02","date_gmt":"2018-01-19T09:13:02","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004204292"},"modified":"2022-12-08T13:10:43","modified_gmt":"2022-12-08T21:10:43","slug":"capitalizing-on-the-in-stay-experience-hospitality-report","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/capitalizing-on-the-in-stay-experience-hospitality-report\/","title":{"rendered":"Capitalizing on the In-Stay Experience: Hospitality Report"},"content":{"rendered":"<p>By Barbra Murray<\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004204293\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/capitalizing-on-the-in-stay-experience-hospitality-report\/hotel-3\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg\" data-orig-size=\"1713,1281\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg?w=1024\" class=\"alignright size-medium wp-image-1004204293\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg 1713w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg?resize=300,224 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg?resize=768,574 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg?resize=1024,766 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2018\/01\/Hotel-e1516351944278.jpg?resize=1536,1149 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Mushrooming pipelines, new flags, <a href=\"https:\/\/www.commercialsearch.com\/news\/new-hotels-for-millennials\/\">evolving generational groups<\/a>\u2014competition in the hospitality sector is as steep as ever and the guest experience is one route to gaining an edge, according to <em>The Future of the In-Stay Experience<\/em>, a new report by EyeforTravel. The key, per the report, is not focusing on attracting guests, but honing in on the actual stay\u2014that golden period when the hotel has a guest\u2019s undiluted attention.<\/p>\n<p><em>\u201cThere has been a shift in guest expectations in recent years. Today\u2019s traveler is more demanding and savvier,\u201d<\/em> per the report. <em>\u201cThey travel more and are looking for something unique. Guests can explore and build a unique experience for themselves, but if a hotel can help them curate an even more outstanding experience, they will reap the rewards.\u201d<\/em><\/p>\n<p>As outlined in the report, there are five steps that can be taken to provide the ideal in-stay experience, one of which is perfecting the pre-stay. With the guest having already committed to the property, the timing is optimal for creating a connection and employing personalization to establish loyalty and offer additional services as well.<\/p>\n<p>Enhancing staff performance also lays the groundwork for an enriched stay, as does the modernization of in-room and onsite entertainment. Additionally, collecting and properly analyzing guest data allows the hotel to predict behavior and anticipate preferences, which will enable the hotel to, upon return visits, give the guests what they want.<\/p>\n<h2><strong>The technology of things<\/strong><\/h2>\n<p>Another means of enriching the in-stay period is providing an interactive environment, including automated check-in, smartphone-activated room keys, and the option to employ an app to regulate in-room settings such as air conditioning.\u00a0<\/p>\n<p><em>\u201cThe biggest evolution to take place in the hotel industry is the connected guest,\u201d<\/em> as noted in the report. <em>\u201cThe guest will dictate the future of the in-stay experience. Hotels need to keep their finger on the technology pulse if they are to keep up.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to EyeforTravel, hoteliers would do well to focus a great deal of their efforts on not only catering to but analyzing the captive guest.<\/p>\n","protected":false},"author":969,"featured_media":1004204293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21751,23891,21742,21787],"tags":[],"class_list":["post-1004204292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-hotel","category-national","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capitalizing on the In-Stay Experience: Hospitality Report - 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