{"id":1004197007,"date":"2017-11-09T06:54:34","date_gmt":"2017-11-09T14:54:34","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004197007"},"modified":"2022-12-08T18:35:14","modified_gmt":"2022-12-09T02:35:14","slug":"corporate-headquarters-design-leads-the-way-in-todays-talent-wars","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/corporate-headquarters-design-leads-the-way-in-todays-talent-wars\/","title":{"rendered":"Corporate Headquarters Design Leads the Way in Today\u2019s Talent Wars"},"content":{"rendered":"<p>By Diana Mosher<\/p>\n<div id=\"attachment_1004197008\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1004197008\" data-attachment-id=\"1004197008\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/corporate-headquarters-design-leads-the-way-in-todays-talent-wars\/hyatt-hq_24-b\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg\" data-orig-size=\"800,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HYATT HQ_24 b\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Gensler\u2019s design for Hyatt\u2019s 230,000-square-foot Chicago headquarters (above) combines elements of private offices and open environments.&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg?w=800\" loading=\"lazy\" class=\"wp-image-1004197008 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg\" alt=\"Gensler\u2019s design for Hyatt\u2019s 230,000-square-foot Chicago headquarters (above) combines elements of private offices and open environments.\" width=\"300\" height=\"233\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg?resize=300,233 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/HYATT-HQ_24-b.jpg?resize=768,595 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004197008\" class=\"wp-caption-text\">Gensler\u2019s design for Hyatt\u2019s 230,000-square-foot Chicago headquarters (above) combines elements of private offices and open environments.<\/p><\/div>\n<p>People who work at Toyota\u2019s new North American headquarters sometimes feel like climbing a wall, and that\u2019s just fine with management. Among the signature amenities at the automaker\u2019s 2.1 million-square-foot LEED Platinum campus in Plano, Texas, is a two-story-tall rock-climbing wall, one of the amenities intended get 4,000 Toyota workers out of their chairs as often as possible. Besides promoting employee wellness, the wall serves as a distinctive tool for recruitment and retention. So do the 11 dining spots, well-stocked convenience store and pharmacy at the campus, which opened in July at Legacy West, KDC\u2019s 240-acre master-planned project.<\/p>\n<p>Toyota\u2019s decision to consolidate its California, Kentucky and New York offices into one location stemmed from a drive to better serve customers with unified teams working closely together. Seven buildings at the 100-acre campus are arranged around a central courtyard, and employees use an app to navigate the complex. Of note, Toyota\u2019s $1 billion property is only the largest of several major new corporate facilities at Legacy West; also on the way are 1 million-square-foot regional headquarters commissioned by JPMorgan Chase and Liberty Mutual.<\/p>\n<p>Meanwhile, Apple is making its own statement about the 21st-century corporate headquarters with Apple Park, its $5 billion campus in Cupertino, Calif. Opened in April 2017, the property is nicknamed \u201cThe Spaceship\u201d after Foster + Partner\u2019s design for the ring-shaped, 2.8 million-square-foot main building, which is clad in the world\u2019s largest panels of curved glass. The facility is on the cutting edge of sustainability. Powered solely by renewable sources, Apple Park generates 17 megawatts of solar power, and its rooftop photovoltaic installation is among the largest of its kind.<\/p>\n<h2>Aiming for innovation<\/h2>\n<p>A new generation of corporate headquarters is springing up from coast to coast. Representing billions in investment, these high-powered\u00a0 projects showcase the leading edge of workplace strategies. In 2018, the most eagerly anticipated headquarters decision in memory is expected when Amazon reveals which of 238 candidates will be its choice for its second North American campus. But no matter their location, major new corporate headquarters share a mission: winning the war for talent. \u201cThere really is a focus on who has the right training and skill set to be able to help companies going forward in this innovation\/knowledge era,\u201d explained Kay Sargent, senior principal &amp; director of HOK\u2019s WorkPlace practice.<\/p>\n<p>From the employee\u2019s perspective, user experience is a major factor in choosing where to work. As a result, corporate clients are tasking designers with creating workplaces that attract talented people, keep them active and engaged, and drive innovation and productivity.<\/p>\n<p>Variety, wellness and connection were priorities when HOK designed the U.S. headquarters for OpenText, a global information management company based in Ontario, Canada. Located in San Mateo, Calif., the firm\u2019s newly opened 174,000-square-foot U.S. facility is part of Bay Meadows, an 83-acre, master-planned community owned by Stockbridge Capital Group and developed by Wilson Meany.<\/p>\n<p>Many of the work spaces in OpenText\u2019s four-story building more closely resemble a hotel lobby or local caf\u00e9 than a traditional corporate office. That encourages employees to leave their work stations behind regularly and meet to exchange ideas in a non-traditional, comfortably informal setting. In addition to a sit-stand desk, every member of the OpenText team has access to a game room, outdoor meeting space and technology-free recharge rooms. Ample natural light, biophilic design elements and strategically placed bottle-fill stations promote health and well-being.<\/p>\n<h2>Breeding success<\/h2>\n<div id=\"attachment_1004197010\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1004197010\" data-attachment-id=\"1004197010\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/corporate-headquarters-design-leads-the-way-in-todays-talent-wars\/13114-b\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg\" data-orig-size=\"800,620\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;6.3&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5DS&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1465580993&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;75&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"13114 b\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Corporate clients are increasingly open to informal elements like the Rockwell Unscripted collection at headquarters locations. &lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg?w=800\" loading=\"lazy\" class=\"wp-image-1004197010 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg\" alt=\"Corporate clients are increasingly open to informal elements like the Rockwell Unscripted collection at headquarters locations. \" width=\"300\" height=\"233\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg?resize=300,233 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/13114-b.jpg?resize=768,595 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004197010\" class=\"wp-caption-text\">Corporate clients are increasingly open to informal elements like the Rockwell Unscripted collection at headquarters locations.<\/p><\/div>\n<p>Corporations are also putting into practice new ideas about what breeds workplace success, reported Thomas Bogle, executive managing director of Newmark Knight Frank\u2019s Critical Transactions Group. \u201cMost big companies will be highly driven by innovation,\u201d he said. \u201cThat requires two things: having creative employees, and creating a work environment that enhances creativity and innovation.\u201d<\/p>\n<p>These assumptions reflect the reality that employees are not just coming out of their cubes now and then for a staff meeting but are collaborating with one another every day. Bogle calls this \u201ca paradigm shift in the way corporate America is looking at the workspace that is very, very significant and not likely to revert back.\u201d<\/p>\n<p>Although open-plan layouts are a standard replacement for cube farms, employees are pushing for further innovation. To many observers, that suggests a large-scale return to the traditional private offices is unlikely. Benches continue to be popular for highly focused work, and manufacturers are coming up with ways to bring back visual and acoustical privacy that was lost when cubes went away.<\/p>\n<p>Fresh approaches are front and center at Hyatt Hotels Corp.\u2019s 230,000-square-foot global headquarters at 150 N. Riverside Plaza, a 1.2 million-square-foot trophy tower developed by O\u2019Donnell Investment Co. in Chicago\u2019s West Loop. Hyatt and Gensler, which designed the new space, grappled with a common challenge: how to offer the advantages of both private offices and open environments without\u00a0 creating two tiers of employees.<\/p>\n<p>The answer was the Work Suite, which combines the best of open environments (proximity, lateral awareness, teamwork, flat hierarchy) with the best of closed-off offices (privacy, on-demand meeting space, the ability to pivot from solitary work to collaboration). A significant portion of the work stations are \u201cfree-address,\u201d meaning they are shared by team members within each Work Suite.<\/p>\n<p>\u201cFor me and for Gensler, this was a seminal workplace project where we investigated and thought about how people work and about a democratization of a private office in a way that is very different from most open-plan environments,\u201d said Randy Howder, managing director of Gensler\u2019s San Francisco office.<\/p>\n<h2><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg\"><img decoding=\"async\" data-attachment-id=\"1004197012\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/corporate-headquarters-design-leads-the-way-in-todays-talent-wars\/the-takeaway-4\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg\" data-orig-size=\"827,200\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"the takeaway\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg?w=827\" loading=\"lazy\" class=\"aligncenter wp-image-1004197012 size-full\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg\" alt=\"the takeaway\" width=\"827\" height=\"200\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg 827w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg?resize=300,73 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/the-takeaway.jpg?resize=768,186 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/a>Blurring the lines<\/h2>\n<p>Another trend exemplified by the new wave of headquarters is the blurring of the lines between work and play. The goal is to infuse vitality by creating open-to-interpretation workplaces that enhance ingenuity and productivity. That\u2019s the idea behind Knoll Inc.\u2019s Rockwell Unscripted collection, introduced at NeoCon 2017. Knoll\u2019s decision to team up with the noted hospitality designer David Rockwell is a sign that corporations are open to hotel-inspired elements in the workplace.<\/p>\n<p>Many Rockwell Unscripted pieces\u2014such as privacy screens, colorful ottomans and seating that looks suitable for a living room\u2014are movable, allowing employees to reconfigure space quickly and easily.<\/p>\n<p>Twenty years ago, few imagined that modular stadium seating would become a workplace staple, or that corporate clients would someday allocate design dollars so generously. Those end users believe that their entire footprint\u2014corporate headquarters, sales offices and back-of-house space alike\u2014should offer commonality, reflect the mission and reinforce the brand, Sargent contends. \u201cThe message is that management values all of its employees\u2014not just those at the headquarters.\u201d \u00a0 \u00a0<\/p>\n<p>For more insights, check out <a href=\"https:\/\/www.commercialsearch.com\/news\/capital-one-walks-wild-side\/\" target=\"_blank\" rel=\"noopener noreferrer\">a case study and slideshow<\/a> about corporate headquarters!<\/p>\n<p><em>Originally appearing in the\u00a0<a href=\"https:\/\/www.bluetoad.com\/publication\/?i=451682#{&quot;issue_id&quot;:451682,&quot;page&quot;:12}\" target=\"_blank\" rel=\"noopener noreferrer\">November\u00a02017 issue<\/a>\u00a0of CPE.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People who work at Toyota\u2019s new North American headquarters sometimes feel like climbing a wall, and that\u2019s just fine with management.<\/p>\n","protected":false},"author":894,"featured_media":1004197014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21781,1521,21747],"tags":[32879,33012,33185,32972,37990,35708],"class_list":["post-1004197007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-real-estate","category-digital","category-office","tag-foster-partners","tag-gensler","tag-hyatt","tag-jp-morgan-chase-company","tag-liberty-mutual-insurance-group","tag-stockbridge-capital-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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