{"id":1004196768,"date":"2017-11-08T03:38:52","date_gmt":"2017-11-08T11:38:52","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004196768"},"modified":"2022-12-05T13:56:29","modified_gmt":"2022-12-05T21:56:29","slug":"the-amazon-factor","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/the-amazon-factor\/","title":{"rendered":"The Amazon Factor"},"content":{"rendered":"<p>By\u00a0Paul Rosta, Executive Editor<\/p>\n<div id=\"attachment_1004196770\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004196770\" data-attachment-id=\"1004196770\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/the-amazon-factor\/p_rosta_600x800-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg\" data-orig-size=\"800,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"P_Rosta_600x800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg?w=800\" class=\"wp-image-1004196770 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg\" alt=\"Executive Editor Paul Rosta\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/11\/P_Rosta_600x800.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004196770\" class=\"wp-caption-text\">Executive Editor Paul Rosta<\/p><\/div>\n<p>As a rule, corporate office site selection doesn\u2019t exactly capture the public imagination, yet few real estate stories have made a splash like Amazon\u2019s pending choice of location for its second North American headquarters. Millions of people who ordinarily wouldn\u2019t know the difference between a square foot and a square dance could probably tell you that Amazon got upwards of 200 proposals from across the U.S. and Canada.<\/p>\n<p>It\u2019s exciting to see the national interest in Amazon\u2019s site selection, and I\u2019m particularly intrigued that my adoptive hometown of Newark, N.J., threw its hat into the ring. (Of course, I wouldn\u2019t dream of using this bully pulpit to influence Amazon. After all, it might be bad form to point out that my hometown offers an international airport, a regional rail hub, a couple of universities, a diversified development pipeline valued at several hundred million dollars and a National Hockey League team, plus a generous helping of Brazilian, Portuguese and Spanish restaurants. So as I say, I won\u2019t go there.)<\/p>\n<p>Amazon\u2019s quest will stay in the headlines for months, but there\u2019s a lot more to the story. These are boom times for corporate headquarters and regional offices. As you\u2019d expect, many of the companies commissioning these new facilities have made their fortunes through technology. Take Apple Park, the $5 billion campus that Apple opened in Cupertino, Calif., a few months ago. The main building quickly earned the nickname \u201cThe Spaceship\u201d for a ring-shaped design that could have flown in from \u201cStar Wars.\u201d<\/p>\n<p>As Diana Mosher\u2019s report makes clear, however, the new breed of headquarters aims to do much more than celebrate the company\u2019s financial prowess. Finding and keeping creative, tech-savvy talent is the name of the game. That\u2019s why Toyota installed a two-story rock-climbing wall at its new North American hub in Plano, Texas. The design for Zurich\u2019s new North American headquarters, which opened last year in Schaumburg, Ill., incorporates employees\u2019 ideas about fostering collaboration. And Salesforce Tower, under construction in San Francisco, will feature a custom-designed air intake system that will bring fresh air to its occupants.<\/p>\n<p>These new facilities are emerging at a time of innovative ideas about corporate space. Flexibility and openness are prized in workplace configuration, yet the value of the privacy and solitude conferred by the traditional office remain undiminished. It will be fascinating to see how Amazon addresses these challenges. Meanwhile, if anybody wants to know where you can find a first-rate Brazilian restaurant, I\u2019m in the book.<\/p>\n<p><em>Originally appearing in the\u00a0<a href=\"https:\/\/www.bluetoad.com\/publication\/?i=451682#{&quot;issue_id&quot;:451682,&quot;page&quot;:4}\" target=\"_blank\" rel=\"noopener noreferrer\">November 2017 issue<\/a> of CPE.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a rule, corporate office site selection doesn\u2019t exactly capture the public imagination, yet few real estate stories have made a splash like Amazon\u2019s pending choice of location for its second North American headquarters.<\/p>\n","protected":false},"author":445,"featured_media":1004196770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1521,21788],"tags":[],"class_list":["post-1004196768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-editors-notes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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