{"id":1004176084,"date":"2017-05-10T03:35:16","date_gmt":"2017-05-10T11:35:16","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004176084"},"modified":"2022-12-09T02:03:07","modified_gmt":"2022-12-09T10:03:07","slug":"ascend-hotel-collection-welcomes-six-new-properties","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/ascend-hotel-collection-welcomes-six-new-properties\/","title":{"rendered":"Ascend Hotel Collection Welcomes 6 New Properties"},"content":{"rendered":"

By Barbra Murray, Contributing Editor<\/em><\/p>\n

\"Steve<\/a>

Steve Joyce, president & CEO, Choice Hotels International<\/p><\/div>\n

Ascend Hotel Collection, launched in 2008 by Choice Hotels International as the first major soft brand collection in the U.S., recently experienced quite a growth spurt. In April, six properties joined the collection, adding more than 500 guestrooms across the country.\u00a0<\/p>\n

As described by hotel data and analytics company STR Global, soft brand is a collection of hotels that allows owners and operators to affiliate with a major chain while retaining their unique name, design and orientation. \u201cThe Ascend hotel collection enables independent hoteliers to plug into our industry-leading technology, robust distribution channels, and rapidly expanding royalty program. It’s a win-win for them and for Choice,\u201d<\/em> Steve Joyce, president and CEO of Choice Hotels International, said during the company\u2019s fourth quarter 2016 earnings call in February 16.<\/p>\n

The new members of the global Ascend portfolio of distinctive boutique independent hotels and resorts include the 79-key The LOOK Red Hook in Brooklyn, N.Y., and the 101-key enVision Hotel Boston-Everett, a vintage-inspired property that was converted from a former shoe and garment factory in Everett, Mass. Two of the newest Ascend flags are located in Pennsylvania: The Solstice Erie, a 74-key hotel near Splash Lagoon Waterpark in Erie; and the Allentown Park Hotel near Dorney Park & Wildwater Kingdom in Allentown which, with 125 rooms, is the largest of the six new additions. In the Southwest, Ascend welcomed the 78-key Hotel at Sunland Park Casino in Sunland Park, N.M. And rounding out the group is Gold Miners Inn, a pet-friendly property featuring 90 keys in Grass Valley, Calif., in the Sierra Foothills of the Golden State.<\/p>\n

\"enVision<\/a>

enVision Hotel Boston-Everett<\/p><\/div>\n

Ascend plans to keep up the pace; the brand will open a total of 44 properties this year. Presently there are more than 170 Ascend lodging destinations operating across the globe.<\/p>\n

Soft brand hotels are on the upswing across the U.S. According to a report by hotel consulting firm The Highland Group, soft brand collections grew at a compound annual average rate of 23 percent from 2000 through 2016, leaving in their dust independent boutique hotels and lifestyle hotels, which grew at a respective rate of 6 percent and 14 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"

The firm plans to keep up the pace; the brand will open a total of 44 properties this year. Currently, there are more than 170 Ascend lodging destinations operating across the globe.<\/p>\n","protected":false},"author":969,"featured_media":1004176108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21751,23891,21742],"tags":[35439,34276],"class_list":["post-1004176084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-hotel","category-national","category-latest","tag-ascend-hotel-collection","tag-steve-joyce"],"acf":[],"yoast_head":"\nAscend Hotel Collection Welcomes 6 New Properties - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/ascend-hotel-collection-welcomes-six-new-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ascend Hotel Collection Welcomes 6 New Properties\" \/>\n<meta property=\"og:description\" content=\"The firm plans to keep up the pace; the brand will open a total of 44 properties this year. 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