{"id":1004175398,"date":"2017-05-05T03:23:11","date_gmt":"2017-05-05T11:23:11","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004175398"},"modified":"2022-12-06T20:21:01","modified_gmt":"2022-12-07T04:21:01","slug":"comfort-targets-ambitious-growth-in-2017","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/comfort-targets-ambitious-growth-in-2017\/","title":{"rendered":"Comfort Targets Ambitious Growth in 2017"},"content":{"rendered":"<p><em>By Keith Loria, Contributing Editor<\/em><\/p>\n<p>The Comfort hotel brand\u00a0said it expects to open 56 new properties in the course of 2017, with new developments either opened or planned all around the country.<\/p>\n<div id=\"attachment_1004175402\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004175402\" data-attachment-id=\"1004175402\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/comfort-targets-ambitious-growth-in-2017\/comfort-inn\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg\" data-orig-size=\"800,599\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Comfort Inn\" data-image-description=\"&lt;p&gt;Comfort Inn&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Comfort Inn &#038; Suites is San Marcos, Texas&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg?w=800\" class=\"wp-image-1004175402 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg\" alt=\"Comfort Inn\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/05\/Comfort-Inn.jpg?resize=768,575 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004175402\" class=\"wp-caption-text\">Comfort Inn &amp; Suites is San Marcos, Texas<\/p><\/div>\n<p>On tap are the Comfort Suites in\u00a0Johnstown, Col., featuring 92 guestrooms; the Comfort Suites in\u00a0Brookings, S.D., with 100 guestrooms; the Comfort Inn &amp; Suites in\u00a0Kew Gardens, N.Y., with 85 guestrooms; the Comfort Inn in\u00a0La Porte, Ind., featuring 64 guestrooms; the Comfort Inn in\u00a0North Aurora, Ill., boasting 84 guestrooms; and the Comfort Inn in\u00a0Dallas, Texas, with 103 guestrooms.<\/p>\n<p><em>\u201cThe success of the Comfort brands, a pioneer in the segment, reinforces that Choice Hotels is a leader in upper midscale lodging,\u201d <\/em>Brian Quinn, Choice Hotels\u2019 vice president, franchise development, said in a prepared release<em>. \u201cWith the brand\u2019s recent enhancements and strong operating performance, Comfort has never been better positioned for growth.\u201d<\/em><\/p>\n<p>Choice Hotels International Inc., the parent company of the Comfort brand, recently released its quarterly financial results and the results exceeded Wall Street expectations. The company posted revenue of approximately $197.9 million in the last quarter.<\/p>\n<p>Last November, the company announced a multi-unit development agreement with GVK Enterprises to establish a hotel portfolio in Greece, with the first one being a <a href=\"https:\/\/www.commercialsearch.com\/news\/choice-hotels-expanding-portfolio-to-greece-in-2017\/\">Comfort Hotel, set to open in Athens this summer<\/a>.<\/p>\n<p>According to Quinn, the Comfort brand is aimed to meet the needs of both first-time and experienced hotel developers by providing modern, relevant hotel prototypes that are cost effective to build, maintain and operate. All of this helps bring back a strong return on investment.<\/p>\n<p>Recent data shows that the brand is registering all-time high guest satisfaction scores and is exceling in the upper midscale segment on RevPAR growth, seeing 27 consecutive months of RevPAR Index gains.<\/p>\n<p>Approximately 66 percent of the 121 executed agreements for new Comfort locations in 2016 were new construction projects, a figure that has tripled in the last eight years. Comfort planned new hotels in Salt Lake City, Utah;\u00a0Dallas-Fort Worth, Texas;\u00a0Charleston, S.C.;\u00a0Jacksonville, Fla.;\u00a0North Myrtle Beach, S.C.;\u00a0Austin, Texas;\u00a0Oklahoma City, Ok.; and\u00a0Tampa, Fla.<\/p>\n<p><em>\u201cComfort Inn and Comfort Suites properties work in all types of markets\u2014whether urban, corporate office park, airport and interstate locations,\u201d <\/em>Anne Smith, vice president, brand strategy, Choice Hotels, said in the release. <em>\u201cWe\u2019re constantly striving to provide our business and leisure guests with superior service and offerings, and now we&#8217;re satisfying more guests as we reach new markets.\u201d<\/em><\/p>\n<p><em>Image courtesy of Choice Hotels<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand, owned by Choice Hotels International, is planning to expand with the opening of 56 properties all around the country.<\/p>\n","protected":false},"author":451,"featured_media":1004175402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1576,21782,21808,21751,16,23891,21742],"tags":[32902,35338],"class_list":["post-1004175398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cities","category-development","category-featured","category-hotel","category-international","category-national","category-latest","tag-choice-hotels-international-inc","tag-comfort-suites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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