{"id":1004168433,"date":"2017-03-07T06:06:44","date_gmt":"2017-03-07T14:06:44","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004168433"},"modified":"2022-12-07T06:57:02","modified_gmt":"2022-12-07T14:57:02","slug":"cco-joins-great-wolf-pack","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/cco-joins-great-wolf-pack\/","title":{"rendered":"CCO Joins Great Wolf Pack"},"content":{"rendered":"<div id=\"attachment_1004168434\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004168434\" data-attachment-id=\"1004168434\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/cco-joins-great-wolf-pack\/scott-wilson-great-wolf-resorts\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg\" data-orig-size=\"800,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Scott Wilson Great Wolf Resorts\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg?w=800\" class=\"wp-image-1004168434 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg\" alt=\"Scott Wilson Great Wolf Resorts\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg 800w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg?resize=300,225 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2017\/03\/Scott-Wilson-Great-Wolf-Resorts.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004168434\" class=\"wp-caption-text\">Scott Wilson, CCO, Great Wolf Resorts<\/p><\/div>\n<p><strong>Madison, Wisc.<\/strong>\u2014Great Wolf Resorts Inc. announced that Scott Wilson will serve as the company\u2019s first chief commercial officer.<\/p>\n<p>Wilson will be responsible for driving occupancy levels, onsite revenue and room rate at the company\u2019s 14 resorts with a focus on eCommerce and digital marketing. He will oversee marketing, revenue management, sales and call center operations.<\/p>\n<p>Wilson brings more than 20 years of online marketing and eCommerce experience in the travel and hospitality industry. Wilson joins from United Airlines, where he held a number of leadership positions for the last seven years, including vice president of merchandising and eCommerce. Prior to that, he served as vice president of eMarketing for Marriott International. He also held various marketing roles at American Online Inc. for seven years.<\/p>\n<p>Wilson holds a bachelor\u2019s degree in political economics from the University of California in Berkeley and a master\u2019s degree in marketing and operations research from Carnegie Mellon University.<\/p>\n<p>&#8220;We are pleased to welcome Scott to the Great Wolf pack. His dynamic leadership abilities, vast digital and eCommerce experience, and guest-centric strategic approach will be invaluable as we position the company for unprecedented growth,&#8221; said Rub\u00e9n Rodriguez, CEO\u00a0of Great Wolf Resorts, in prepared remarks.<\/p>\n<p><em>Image via LinkedIn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scott Wilson brings more than 20 years of online marketing and eCommerce experience in the travel and hospitality industry.<\/p>\n","protected":false},"author":960,"featured_media":1004168434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,21742,21744],"tags":[34295],"class_list":["post-1004168433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midwest","category-latest","category-people","tag-great-wolf-resorts-inc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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