{"id":1004158245,"date":"2016-11-04T04:49:08","date_gmt":"2016-11-04T12:49:08","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004158245"},"modified":"2020-05-18T09:59:54","modified_gmt":"2020-05-18T17:59:54","slug":"under-armour-debuts-first-boston-location","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/under-armour-debuts-first-boston-location\/","title":{"rendered":"Under Armour Debuts First Boston Location"},"content":{"rendered":"<p>By Ioana Neamt<\/p>\n<div id=\"attachment_1004158247\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004158247\" data-attachment-id=\"1004158247\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/under-armour-debuts-first-boston-location\/attachment\/435489\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg\" data-orig-size=\"900,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"435489\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg?w=900\" class=\"wp-image-1004158247 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg\" alt=\"Under Armour's new store at Boston's Prudential Center\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg 900w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg?resize=300,200 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/11\/435489.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004158247\" class=\"wp-caption-text\">Under Armour&#8217;s new store at Boston&#8217;s Prudential Center<\/p><\/div>\n<p><strong>Boston<\/strong>\u2014<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\"|<a href=\"https:\/\/www.underarmour.com\/en-us?&amp;cid=PS|google|Trademark|RO|IP|Exact|under%20armour|LWEwTqjd&amp;gclid=CIjk86j2jtACFQw4Gwod0iMB6Q\" rel=\"nofollow\" target=\"_blank\">Under Armour<\/a> opened its first Boston location Nov. 3, within the city\u2019s iconic Prudential Center. Located in the Back Bay, the Boston Brand House is now the region\u2019s signature space to shop a full line of Under Armour products, with a focus on cutting-edge products and design. The new store is Under Armour\u2019s largest Brand House opening of 2016.<\/p>\n<p>The new store will feature nearly 19,000 square feet of interactive <a href=\"https:\/\/www.commercialsearch.com\/news\/retail\/\" target=\"_blank\">retail space<\/a> across two floors, showcasing men\u2019s, women\u2019s and youth apparel, footwear and accessories. As an homage to the city\u2019s sports legacy, the new Under Armour location will also include localized apparel, such as Boston Red Sox gear and the New England Patriots NFL Combine Authentic Team collection. The store will also feature gear that celebrates an existing partnership with local athletic institution, Boston College.<\/p>\n<p>\u201cSports run deep here and the passion for competition is unlike any city in the world,\u201d Tom Brady, New England Patriots quarterback &amp; Under Armour elite athlete partners, said in prepared remarks. \u201cThe mindset of demanding greatness\u2014whether on the field or in the stands\u2014is what drives this city, and is why Under Armous is such a great fit here.\u201d<\/p>\n<p>Under Armour will be hosting the \u201c50 Flight Fight\u201d tower climb at the Prudential Tower on Saturday, Nov. 5.<\/p>\n<p><em>Image courtesy of Under Armour<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new store pays homage to the city&#8217;s sports legacy by showcasing gear from the New England Patriots and the Boston Red Sox.<\/p>\n","protected":false},"author":192,"featured_media":1004158247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1490,21782,21742,10,21749],"tags":[],"class_list":["post-1004158245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston","category-development","category-latest","category-northeast","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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