{"id":1004150036,"date":"2016-08-11T22:59:57","date_gmt":"2016-08-12T06:59:57","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004150036"},"modified":"2021-05-15T07:05:49","modified_gmt":"2021-05-15T15:05:49","slug":"adidas-sets-up-shop-in-metro-atlanta","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/adidas-sets-up-shop-in-metro-atlanta\/","title":{"rendered":"Adidas Sets Up Shop in Metro Atlanta"},"content":{"rendered":"<p>By Keith Loria, Contributing Editor<\/p>\n<p><strong><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg\"><img decoding=\"async\" data-attachment-id=\"1004150038\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/adidas-sets-up-shop-in-metro-atlanta\/445616_v4\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg\" data-orig-size=\"512,382\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"445616_v4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg?w=512\" loading=\"lazy\" class=\"alignright size-medium wp-image-1004150038\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg\" alt=\"445616_v4\" width=\"300\" height=\"224\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg 512w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/08\/445616_v4.jpeg?resize=300,224 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Atlanta<\/strong>\u2014<a href=\"https:\/\/www.adidas.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Adidas<\/a>\u00a0will open its first-ever U.S. production plant in metro Atlanta\u2014a planned 74,000-square-foot \u201cspeedfactory\u201d in Cherokee County, scheduled to open in 2017.<\/p>\n<p>\u201cFor years our industry has been playing by the same rules manufacturing product remotely in Asia,\u201d Eric Liedtke, Adidas group executive board member, responsible for global brands, said in a prepared release. \u201cAs the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America.\u201d<\/p>\n<p>With the first U.S.-based speedfactory, Adidas is combining some of the world\u2019s best technology and manufacturing processes to give its consumers access to constant newness. The facility is expected to create approximately 160 jobs. Over time, Adidas is expected to double the size of the plant.<\/p>\n<p>\u201cSpeed is far more than a business strategy for us,\u201d Glenn Bennett, Adidas group executive board member, responsible for global operations, said in the release. \u201cSpeed is all around us. It\u2019s what athletes train for, and it\u2019s essential to our consumers who live in a world of immediacy.\u201d<\/p>\n<p>Equipped with cutting-edge manufacturing technologies, the U.S. factory will enable the footwear giant to create products in increasingly high volumes with advanced complexity in color, materials and sizes.<\/p>\n<p>According to Liedke, coming to America allows the company to make product for the consumer, with the consumer, where the consumer lives in real time, unleashing unparalleled creativity and endless opportunities for customization.<\/p>\n<p>The U.S. factory complements Adidas\u2019 first Speedfactory in Germany. Both facilities are operated by Adidas\u2019 strategic partner, Oechsler.<\/p>\n<p><em>Image courtesy of Adidas<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second-largest sportswear manufacturer in the world will open its first U.S. production plant next year.<\/p>\n","protected":false},"author":451,"featured_media":1004150038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1489,21782,21808,21748,21742,21787],"tags":[],"class_list":["post-1004150036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atlanta","category-development","category-featured","category-industrial","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adidas Sets Up Shop in Metro Atlanta - 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