{"id":1004148422,"date":"2016-07-20T23:49:46","date_gmt":"2016-07-21T07:49:46","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004148422"},"modified":"2020-04-12T23:54:20","modified_gmt":"2020-04-13T07:54:20","slug":"starwood-brings-w-hotels-brand-to-scotland","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/starwood-brings-w-hotels-brand-to-scotland\/","title":{"rendered":"Starwood Brings W Hotels Brand to Scotland"},"content":{"rendered":"<p>By Keith Loria, Contributing Editor<\/p>\n<div id=\"attachment_1004148425\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004148425\" data-attachment-id=\"1004148425\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/starwood-brings-w-hotels-brand-to-scotland\/edinburgh\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg\" data-orig-size=\"1000,704\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"edinburgh\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg?w=1000\" class=\"wp-image-1004148425 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg\" alt=\"W Edinburgh hotel rendering\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg 1000w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg?resize=300,211 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/edinburgh.jpg?resize=768,541 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004148425\" class=\"wp-caption-text\">W Edinburgh hotel rendering<\/p><\/div>\n<p><strong>Edinburgh, Scotland<\/strong>\u2014<a href=\"https:\/\/www.starwoodhotels.com\/\" target=\"_blank\" rel=\"nofollow\">Starwood Hotels &amp; Resorts Worldwide<\/a>\u00a0has announced plans to open W Edinburgh, a new 12-story hotel that will become the brand\u2019s first entry into Scotland upon completion\u00a0in 2021.<\/p>\n<p>W Edinburgh will form the centerpiece of a 1.7 million-square-foot development, which will incorporate a vibrant blend of retail, entertainment, leisure and residential space, further reinforcing the city\u2019s reputation as a booming cosmopolitan capital.<\/p>\n<p>\u201cAs an established business hub with a thriving global tourism industry, we are confident that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital,\u201d Michael Wale, president of Starwood Hotels &amp; Resorts, Europe, Africa and Middle East, said in a prepared release. \u201cW Edinburgh\u2019s location at the pulsing heart of the new Edinburgh St. James development, combined with its innovative design, contemporary interiors and the W brand\u2019s signature programming, will create the perfect setting for the second W hotel in the United Kingdom.\u201d<\/p>\n<p>When completed, the hotel will offer 214 guestrooms, including 20 suites and one Extreme Wow Suite (the W brand\u2019s interpretation of the Presidential Suite). The rooftop will feature a destination bar and outdoor terrace, offering guests and locals 360-degree panoramic views of the historic skyline. Other areas of note include the W Lounge, a signature restaurant, and an AWAY\u00a0Spa offering. W Edinburgh will also provide 2,450 square feet of ultra-modern event space.<\/p>\n<p>The hotel will be designed by award-winning architecture and interior design practice Jestico + Whiles, in conjunction with Allan Murray Architects.<\/p>\n<p>The Edinburgh St. James development will see the shopping center currently on site replaced with 850,000 square feet of retail space, a multi-screen cinema and up to 250 new homes, as well as W Edinburgh.<\/p>\n<p>\u201cFrom the outset, our intention has been to secure a truly world class hotel operator for Edinburgh St. James, complementing the rest of the development and forming an integral part of the scheme\u2019s vibrant offer,\u201d Stephen Wicks, TH Real Estate director of shopping centers, said in the release. \u201cWe are delighted to have finalized this deal with Starwood Hotels and Resorts and to be welcoming such an iconic and established brand as W Hotels to Scotland for the very first time.\u201d<\/p>\n<p>The addition of W Edinburgh to Starwood\u2019s UK portfolio complements the iconic W London &#8211; Leicester Square, which opened in 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The W Edinburgh hotel will feature 214 guestrooms and is scheduled for completion in 2021.<\/p>\n","protected":false},"author":451,"featured_media":1004148425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,21751,16,21742],"tags":[],"class_list":["post-1004148422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-hotel","category-international","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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