{"id":1004148337,"date":"2016-07-20T06:23:31","date_gmt":"2016-07-20T14:23:31","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004148337"},"modified":"2022-03-03T10:02:35","modified_gmt":"2022-03-03T18:02:35","slug":"hersheys-ups-the-ante-with-new-times-square-location","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/hersheys-ups-the-ante-with-new-times-square-location\/","title":{"rendered":"Hershey&#8217;s Ups the Ante with New Times Square Location"},"content":{"rendered":"<p>By Ioana Neamt<\/p>\n<div id=\"attachment_1004148338\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004148338\" data-attachment-id=\"1004148338\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/hersheys-ups-the-ante-with-new-times-square-location\/20-times-square-aerial-shot1\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg\" data-orig-size=\"1363,792\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"20-times-square-aerial-shot1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg?w=1024\" class=\"wp-image-1004148338 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg\" alt=\"Rendering of 20 Times Square, New York City\" width=\"300\" height=\"174\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg 1363w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg?resize=300,174 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg?resize=768,446 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/20-times-square-aerial-shot1.jpg?resize=1024,595 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004148338\" class=\"wp-caption-text\">Rendering of 20 Times Square, New York City<\/p><\/div>\n<p><strong>New York<\/strong>\u2014<a href=\"https:\/\/www.hersheys.com\/en_us\/home.html\" rel=\"nofollow noopener\" target=\"_blank\">The Hershey Co.<\/a> has revealed plans for an expansion of its flagship Hershey\u2019s Chocolate World store in New York City. The new store will open in late 2017 at 20 Times Square, and will be three times larger than the brand\u2019s current location, at Broadway and West 8<span style=\"font-size: 13.3333px;line-height: 20px\">th<\/span> Street. Featuring entrances on both West 47<span style=\"font-size: 13.3333px;line-height: 20px\">th<\/span> Street and 7<span style=\"font-size: 13.3333px;line-height: 20px\">th <\/span>Avenue, the store will break ground early next year. The development team includes <a href=\"https:\/\/www.witkoff.com\/\" rel=\"nofollow noopener\" target=\"_blank\">The Witkoff Group<\/a> and <a href=\"https:\/\/www.frch.com\/us\/\" rel=\"nofollow noopener\" target=\"_blank\">FRCH Worldwide<\/a>.<\/p>\n<p>\u201cWe are thrilled to expand our Hershey\u2019s Chocolate World presence in New York with a new, larger flagship store in the heart of Times Square, which is truly the crossroads of the world,\u201d Suzanne Jones, vice president at The Hershey Experience, said in a prepared release. \u201cOur vision is to create a destination where people of all ages can interact with our iconic brands and immerse themselves in all things chocolate.\u201d<\/p>\n<p>Hershey\u2019s new store will be conveniently situated within the 39-story, mixed-use development dubbed 20 Times Square, which broke ground in 2013. Located at 701 Seventh Ave., the project is expected to include a 452-key luxury Marriott Edition hotel, expansive retail space and an 18,000-square-foot LED sign\u2014one of the largest in the world.<\/p>\n<p>The location draws more than 300,000 pedestrians each day, and is also set to house the NFL Times Square experience\u2014a four-story, 40,000-square-foot permanent exhibit created by the NFL, Cirque du Soleil and the NFL Players Association, according to the <em>Wall Street Journal<\/em>.<\/p>\n<p>Founded back in 1894 in Hershey, Pa., The Hershey Co. is the largest chocolate manufacturer in North America. The company operates eight Hershey\u2019s Chocolate World locations: Hershey, Pa., New York, Chicago, Las Vegas, Niagara Falls, Dubai, Singapore and Shanghai.<\/p>\n<p><em>Image courtesy of <a href=\"https:\/\/20timessquare.com\/the-new-face-of-times-square\/\" rel=\"nofollow noopener\" target=\"_blank\">20 Times Square<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand&#8217;s new flagship New York City store will be three times the size of its current location.<\/p>\n","protected":false},"author":192,"featured_media":1004148338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,1600,21742,10,21749],"tags":[],"class_list":["post-1004148337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-new-york","category-latest","category-northeast","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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