{"id":1004148244,"date":"2016-07-20T00:59:02","date_gmt":"2016-07-20T08:59:02","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004148244"},"modified":"2020-05-14T02:10:11","modified_gmt":"2020-05-14T10:10:11","slug":"marriott-takes-triple-threat-to-nashville","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/marriott-takes-triple-threat-to-nashville\/","title":{"rendered":"Marriott Takes Triple Threat to Nashville"},"content":{"rendered":"<p>By Barbra Murray, Contributing Editor<\/p>\n<div id=\"attachment_1004148245\" style=\"width: 278px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004148245\" data-attachment-id=\"1004148245\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/marriott-takes-triple-threat-to-nashville\/marriott-triple-branded-hotel-nashville-tenn\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg\" data-orig-size=\"749,838\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Marriott Triple-Branded Hotel, Nashville, Tenn.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg?w=749\" class=\"wp-image-1004148245 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg\" alt=\"Marriott Triple-Branded Hotel, Nashville, Tenn.\" width=\"268\" height=\"300\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg 749w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/07\/Marriott-Triple-Branded-Hotel-Nashville-Tenn..jpg?resize=268,300 268w\" sizes=\"auto, (max-width: 268px) 100vw, 268px\" \/><\/a><p id=\"caption-attachment-1004148245\" class=\"wp-caption-text\">Marriott Triple-Branded Hotel, Nashville, Tenn.<\/p><\/div>\n<p><strong>Nashville, Tenn.<\/strong>\u2014Talk about one-stop lodging. <a href=\"https:\/\/www.marriott.com\/default.mi\" rel=\"nofollow\" target=\"_blank\">Marriott International<\/a>&#8216;s very first triple-branded U.S. hotel will soon pop up in Nashville, now that the project\u2019s developer, <a href=\"https:\/\/northpointhospitality.com\/\" rel=\"nofollow\" target=\"_blank\">North Point Hospitality<\/a>, has broken ground on the 470-key property. The $137 million hotel high-rise will fly the flags of AC Hotel, Residence Inn and SpringHill Suites.<\/p>\n<p>Not New York, not Washington, D.C., not San Francisco\u2014Nashville. Marriott had good reason for selecting the capital of Tennessee for the debut of its inaugural three-flag hotel. \u201cNashville\u2019s unusually strong fundamentals make it the ideal location for this landmark development. After all, Music City\u2019s not only about music\u2014it\u2019s an increasingly popular destination for business travel, groups and conventions, and leisure travel, and this project has brands that will appeal to the unique needs of each of those segments,\u201d Tony Capuano, executive vice president &amp; global chief development officer with Marriott International, told <em><a href=\"https:\/\/www.commercialsearch.com\/news\/\" target=\"_blank\">Commercial Property Executive<\/a><\/em>.<\/p>\n<p>Sited in Nashville\u2019s SoBro neighborhood, the hotel will have a prime location right next to the 2.1 million-square-foot Music City Center convention center. The architectural firm of Lindsay Pope Brayfield Clifford &amp; Associates designed an L-shaped tower to house the three brands, with a 209-key AC Hotels by Marriott occupying one wing of the building. The remaining wing will feature A 125-key SpringHill Suites by Marriott and a 136-key Residence Inn by Marriott.<\/p>\n<p>Three\u2019s a crowd? Not in this case. The hotels will share a desirable list of amenities, including an indoor\/outdoor resort-style pool, a rooftop bar and patio, restaurants, 4,000 square feet of top-floor meeting space and a 355-space parking garage. But that is where the commonality ends; each brand offers a distinct style and singular guest experience.  \u201cThe U.S. consumer is increasingly sophisticated in defining their travel needs. Projects like this allow them to tailor their travel choices to the specific needs of each individual trip,\u201d Capuano added.<\/p>\n<p>North Point is developing the property solely with private equity, and sans state or local incentives. The hotel company secured an $89 million construction loan for the project in April.<\/p>\n<p>Marriott may not be the first to bring a tri-branded hotel property to market in the U.S.\u2014White lodging opened the River North hotel triplex in Chicago in 2013\u2014but judging by the company\u2019s presence in the dual-branded arena, it has the tools to eventually take the title of the largest owner of the three-in-one property type. With 52 completed dual-branded buildings, 84 approved and 32 under construction as of June 2016, Marriott\u2019s dual-branded hotel footprint is greater than that of any other hospitality company in the world. The Nashville project could be the start of something big.<\/p>\n<p>With JE Dunn Construction as general contractor on the new Nashville hotel and Acumen Development Partners spearheading construction management, Music City\u2019s new triple-branded lodging destination is on track to reach completion in mid-2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company is teaming up with North Point Hospitality to develop the first tri-branded hotel in the U.S.<\/p>\n","protected":false},"author":969,"featured_media":1004148245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,21751,36077,21742],"tags":[],"class_list":["post-1004148244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-hotel","category-nashville-knoxville","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marriott Takes Triple Threat to Nashville - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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