{"id":1004139751,"date":"2016-03-21T02:00:58","date_gmt":"2016-03-21T10:00:58","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004139751"},"modified":"2020-04-01T03:21:45","modified_gmt":"2020-04-01T11:21:45","slug":"choice-hotels-capstar-partner-on-cambria-brand-project","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/choice-hotels-capstar-partner-on-cambria-brand-project\/","title":{"rendered":"Choice Hotels, CapStar Partner on Cambria Brand Project"},"content":{"rendered":"<p><em>By Barbra Murray, Contributing Editor\u00a0<\/em><\/p>\n<div id=\"attachment_1004139795\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004139795\" data-attachment-id=\"1004139795\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/choice-hotels-capstar-partner-on-cambria-brand-project\/cam_ts_entrance_2015-jpg-1920x807_default\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg\" data-orig-size=\"1236,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cam_ts_entrance_2015.jpg.1920x807_default\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg?w=1024\" class=\"wp-image-1004139795 size-medium\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg\" alt=\"Cambria Hotel &amp; Suites NY - Times Square\" width=\"300\" height=\"194\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg 1236w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg?resize=300,194 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg?resize=768,497 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2016\/03\/cam_ts_entrance_2015.jpg.1920x807_default.jpg?resize=1024,663 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004139795\" class=\"wp-caption-text\">Cambria Hotel &amp; Suites NY &#8211; Times Square<\/p><\/div>\n<p><strong>New York<\/strong>\u2014<a href=\"https:\/\/www.choicehotels.com\/\" target=\"_blank\" rel=\"nofollow\">Choice Hotels International Inc.<\/a> has made another move in the continued\u00a0expansion of its\u00a0upscale Cambria\u00a0Hotels &amp; Suites brand with the\u00a0formation of a strategic venture with <a href=\"https:\/\/www.capstar.com\/\" target=\"_blank\" rel=\"nofollow\">CapStar Hotel Co.<\/a> Together, the partners will execute a new conversion strategy for the 10-year-old brand, making adaptive reuse properties a key part of the development program.<\/p>\n<p>Choice had a good year with the Cambria brand in 2015, inking 26 deals for new <a href=\"https:\/\/www.commercialsearch.com\/news\/hotel\/\" target=\"_blank\">hotel<\/a> locations. And the company ensured that Cambria got off to a good start in 2016 with the\u00a0debut of the\u00a0brand&#8217;s largest\u00a0property yet, the 196-key Cambria Hotel &amp; Suites NY-Times Square. It appears the\u00a0select service hotel chain, which launched in 2005 and opened its first property in 2007,\u00a0is resonating\u00a0with travelers. &#8220;At Cambria, our customers are business and leisure travelers, largely Millennials, who want both great service at a reasonable price. That\u2019s what we\u2019ve done at Cambria, where we look to make each and every guest feel like a VIP,&#8221; a Choice Hotels International spokesperson told <a href=\"https:\/\/www.commercialsearch.com\/news\/\" target=\"_blank\">Commercial Property Executiv<\/a><em>e<\/em>.<\/p>\n<p>Presently, the\u00a0Cambria flag flies at 25 properties\u00a0in 16 states, and an additional\u00a030\u00a0hotels are under development in locations in the U.S. and Canada. And Choice and CapStar,\u00a0taking the\u00a0new conversion approach, will\u00a0further bolster the\u00a0Cambria portfolio\u00a0in short order.<\/p>\n<p>CapStar isn&#8217;t\u00a0Choice&#8217;s first\u2014that is, first partner on the Cambria brand expansion. Choice\u00a0has been aggressive in its effort to increase\u00a0Cambria&#8217;s presence, having joined forces with a series of\u00a0companies over the years. In 2013, the hotel\u00a0company entered into a joint venture with Fillmore Capital Partners,\u00a0the brand&#8217;s first institutional investor, to develop Cambria properties. The following year,\u00a0Choice established a relationship with Maplewood Hotels &amp; Resorts to\u00a0build new Cambria hotels in Canada.\u00a0And the list goes on.<\/p>\n<p>Choice isn&#8217;t sharing financial\u00a0information on the CapStar partnership\u00a0just\u00a0yet, the company spokesperson said.\u00a0However, in\u00a0its annual report, Choice notes that\u00a0if market conditions continue to be favorable, it\u00a0anticipates investing approximately $250\u00a0million to $350 million to support\u00a0the growth of the Cambria brand over the next three to five years.<\/p>\n<p><em>Image courtesy of <a href=\"https:\/\/www.cambriatimessquare.com\/\" target=\"_blank\" rel=\"nofollow\">Cambria Hotel &amp; Suites Times Square<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choice Hotels International entered into a joint venture with the CapStar Hotel Co. to expand its upscale Cambria brand across the U.S. and Canada.<\/p>\n","protected":false},"author":969,"featured_media":1004139795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,21751,21783,23891,1600,21742,10],"tags":[],"class_list":["post-1004139751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-hotel","category-investment","category-national","category-new-york","category-latest","category-northeast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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