{"id":1004130070,"date":"2015-10-27T05:06:50","date_gmt":"2015-10-27T13:06:50","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004130070"},"modified":"2020-05-11T02:10:14","modified_gmt":"2020-05-11T10:10:14","slug":"retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store\/","title":{"rendered":"Retail Elite on Fifth Avenue Makes Room for Microsoft Flagship Store"},"content":{"rendered":"

By Veronica Grecu, Associate Editor<\/em><\/p>\n

\"Microsoft<\/a>

Microsoft pop-up store – Manhattan<\/p><\/div>\n

Christmas has come early for technology aficionados in the Big Apple! One year after signing a lease for 22,269 square feet of prime space<\/a> in one of the world\u2019s most high-profile retail corridors, Microsoft<\/a> is opening its first New York City flagship store. The space was previously occupied by luxury retailer Fendi, which left behind its Fifth Avenue home to relocate to a new outpost at 598 Madison Ave.<\/p>\n

A project that\u2019s been more than six years in the making, Microsoft\u2019s new store at 677 Fifth Ave. is a five-story \u201cexperimental space\u201d that aims to engage even more with customers and business partners. The tech giant is paying a record $17 million for the space that is owned by Kingsville Investments. According to sources quoted by The Real Deal<\/a>, the average asking rent in the area is $2,749 per square foot. Microsoft was represented in the transaction by Richard Hodos of CBRE<\/a>, while Cushman & Wakefield<\/a>\u2019s Andrew Kahn, Jesse Hutcher and Jonathan Scibbilia represented the landlord.<\/p>\n

“Our store on Fifth Avenue \u2014 as well as every other one of our locations across the U.S., Puerto Rico and Canada \u2014 is here to showcase the best of Microsoft to the local community,” stated David Porter, corporate vice president, Worldwide Retail and Online Stores at Microsoft. “We exist to build relationships with our customers, one person at a time, and we are excited to do that on Fifth Avenue starting today.”<\/p>\n

The Fifth Avenue store is Microsoft\u2019s largest store to date and the first to have more than one floor, offering new immersive experiences to engage with customers and partners while serving as a technology hub for the community, the company announced.<\/p>\n

Designed by Gensler<\/a>, Microsoft\u2019 s NYC retail outpost embraces the existing heritage and character of Midtown Manhattan while featuring unique design elements, including a two-story glass fa\u00e7ade\u2014or \u201cculture wall\u201d\u2014that will only display digital art and non-commercial content.<\/p>\n

As for the user experience, the new flagship location has the right recipe to impress: immersive high-definition walls and digital signage throughout the space, to engage directly with visitors while streaming videos, images and information; a community theater where customers can learn from experts how to use Microsoft\u2019s products, or where activities for local community organizations and other in-store events will take place; as well as Microsoft\u2019s best-in-class products, including new Surface, Lumia and Microsoft Band devices, Signature Edition PCs, Xbox One, Office, a variety of accessories, and more.<\/p>\n

Image via Gensler<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft is opening its very first New York retail store in the heart of the city\u2014just five blocks away from Apple\u2019s iconic glass cube.<\/p>\n","protected":false},"author":258,"featured_media":1004130071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1600,21742,21749],"tags":[],"class_list":["post-1004130070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-york","category-latest","category-retail"],"acf":[],"yoast_head":"\nRetail Elite on Fifth Avenue Makes Room for Microsoft Flagship Store - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Elite on Fifth Avenue Makes Room for Microsoft Flagship Store\" \/>\n<meta property=\"og:description\" content=\"Microsoft is opening its very first New York retail store in the heart of the city\u2014just five blocks away from Apple\u2019s iconic glass cube.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-27T13:06:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-11T10:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/10\/Microsoft-retail-store-Manhattan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Veronica Grecu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VeraGrecu\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/retail-elite-on-fifth-avenue-makes-room-for-microsoft-flagship-store\/\",\"name\":\"Retail Elite on Fifth Avenue Makes Room for Microsoft Flagship Store - 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