{"id":1004122151,"date":"2015-06-29T06:09:32","date_gmt":"2015-06-29T14:09:32","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004122151"},"modified":"2022-12-07T10:30:00","modified_gmt":"2022-12-07T18:30:00","slug":"mexican-hotel-giant-brings-boutique-brand-to-u-s","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/mexican-hotel-giant-brings-boutique-brand-to-u-s\/","title":{"rendered":"Mexican Hotel Giant Makes History in America"},"content":{"rendered":"<p><em>By Keith Loria, Contributing Editor<a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004122153\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/mexican-hotel-giant-brings-boutique-brand-to-u-s\/aqua\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg\" data-orig-size=\"480,319\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;16&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D300&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1340899197&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;26&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"AQUA\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg?w=480\" class=\"alignright size-medium wp-image-1004122153\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg\" alt=\"AQUA\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg 480w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/AQUA.jpg?resize=300,199 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/em><\/p>\n<p>Grupo Posadas, S.A.B. de C.V., and Bighorn Capital, Inc., have teamed to bring Live Aqua, Posadas\u2019 premier luxury boutique hotel brand, to five U.S. cities.<\/p>\n<p>Bighorn Capital has invested $450 million to develop an initial five properties targeted in U.S. gateway cities Chicago, Miami, Los Angeles, Houston and Washington, D.C. The move marks the first international expansion for Mexico\u2019s largest hotel operator.<\/p>\n<p>\u201cFirst, this is another example of the attractiveness of the industry today.\u00a0With interest rates at historic relative lows and the U.S. economy continuing to recover, hospitality is the recipient of record-breaking results,\u201d Gregory LaBerge, Marcus &amp; Millichap\u2019s national director, national hospitality group, told <em>Commercial Property Executive<\/em>. \u201cUltimately, their desire to enter key U.S. markets and compete with other luxury hoteliers will benefit guests.\u00a0As is most often the case with competition, operators will be forced to sharpen their focus on creating greater value for the customer\u2014both in product and service.\u201d<\/p>\n<p>Each of the five cities where the Aqua hotels are being developed have large Hispanic populations and attract substantial Latin American and international tourists who will provide a strong foundation of guests that have an affinity for the Live Aqua brand concept and sophisticated luxury services. The hotels are expected to comprise an average of 250 to 300 units.<\/p>\n<p>\u201cWe are very excited to introduce the American consumer and international tourists to Live Aqua, our luxury brand with a unique Latin style known for warm, attentive service,\u201d Javier Barrera, Posadas\u2019 vice president, said in a company statement. \u201cThrough our partnership with Bighorn Capital and D\u00e9but Hotel Group, both of whom have a deep understanding of the innate characteristics of success in the U.S. market, we believe we can establish a lasting and important lifestyle brand in the U.S.\u201d<\/p>\n<p>The first development will be an 82-story high-rise in Chicago\u2019s West Loop area and is dual-branded with the Live Aqua and Dream Hotels brands. It is targeted for completion in 2017.<\/p>\n<p>The D\u00e9but Hotel Group, which owns and operates hotel brands including Dream Hotels, Night Hotels and Time Hotels, will manage the Live Aqua U.S. hotels.<\/p>\n<p>\u201cWe are proud to partner with Posadas and Bighorn to help bring the Live Aqua Hotels brand to life throughout the U.S.,\u201d Eric Danziger, D\u00e9but Hotel Group\u2019s president &amp; CEO, said in a statement. \u201cWe have successfully managed upscale lifestyle properties for over 30 years, and we look forward to leveraging our expertise to maintain the distinctive and exclusive experience that Posadas pioneered with the Live Aqua brand in the Mexican market.\u201d<\/p>\n<p>According to LaBerge, this is certainly not a bad time for them to enter the U.S. market, and Grupo Posada\u2019s ability to attract a loyal following will be determined by their creativity in design and strength in execution.<\/p>\n<p>\u201cThe hospitality industry continues to shine in nearly every metric.\u00a0And the luxury space ADR has strengthened year over year, with little headwind preventing additional future gains,\u201d he said. \u201cGrupo Posadas currently owns or operates 136 hotels, and therefore, will bring to the states a proven operating model, targeted at one the largest and fastest growing ethnic segments\u2014Hispanics.\u00a0\u00a0Their ability to source high-quality real estate in core markets, and then build product that appeals to the luxury-seeking Hispanic and Latin traveler, will determine their success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Posadas and Bighorn Capital have joined forces to bring Posadas\u2019 premier luxury boutique hotel brand to five U.S. cities.<\/p>\n","protected":false},"author":451,"featured_media":1004122153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,21808,21751,21742],"tags":[],"class_list":["post-1004122151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-featured","category-hotel","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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