{"id":1004120908,"date":"2015-06-10T05:59:58","date_gmt":"2015-06-10T13:59:58","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004120908"},"modified":"2022-12-09T01:17:56","modified_gmt":"2022-12-09T09:17:56","slug":"whats-really-driving-sustainability","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/whats-really-driving-sustainability\/","title":{"rendered":"What\u2019s Really Driving Sustainability?"},"content":{"rendered":"<p><em>By Paul Rosta, Senior Editor<\/em><\/p>\n<p>What\u2019s really driving sustainability in real estate today? According to the latest CPE 100 Quarterly Sentiment Survey, one factor far outpaces the rest\u2014and it might come as a surprise.<\/p>\n<p>Asked to pick the No 1. consideration shaping their company\u2019s sustainability strategies, 53 percent of respondents named corporate responsibility. That is nearly double the 27 percent who said that the top reason is the opportunity to generate goodwill with clients, tenants and customers.<a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004120876\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/whats-really-driving-sustainability\/cpe_sentiment\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg\" data-orig-size=\"500,361\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CPE_Sentiment\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg?w=500\" class=\"alignright size-medium wp-image-1004120876\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg\" alt=\"CPE_Sentiment\" width=\"300\" height=\"217\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg 500w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg?resize=300,217 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u201cReal estate companies have really stepped up as sustainability leaders in recent years,\u201d observed CPE Editorial Director Suzann Silverman. \u201cThey are investing significantly in a wide array of initiatives that benefit our environment, both now and in the future.\u201d<\/p>\n<p>The CPE 100 Quarterly Sentiment Survey offers two sets of insights: a focus on a different critical topic each quarter and a regular check-in on expectations for economic performance. This first-quarter survey of the CPE 100, an invited group of industry leaders, evaluated the changing perceptions toward sustainability.<\/p>\n<p>An intriguing result was the surprisingly small group that said their sustainability strategy is most strongly influenced by financial rewards. Just 13 percent rated that a priority, despite the fact that the potential for significant cost savings is widely credited with advancing investment, particularly in energy efficiency.<\/p>\n<p>Additionally, industry leaders sometimes challenge the value of sustainability-related government mandates, with one area of concern the growing number of cities and states that require disclosure of energy efficiency. Predictably, only 7 percent of those surveyed cited regulations as the leading influence on their sustainability strategies.<\/p>\n<p>\u201cCompanies can still net very strong returns on older assets that are a bit behind the times in efficiency practices if the location is correct,\u201d observed CPE Senior Associate Editor Mike Ratliff, the coordinator of the CPE 100 Sentiment Survey. \u201cThat said, price appreciation growth is slowing down in most property sectors. Savvy investors who add value through sustainability will find their asset much more attractive on the marketplace, especially among institutional investors.\u201d<\/p>\n<p>Underscoring the decade-long transformation of industry practices, the CPE 100 survey also confirmed the impact of sustainability on decision-making. Two thirds of respondents consider sustainability \u201cimportant\u201d or \u201cvery important\u201d to their company\u2019s strategy. Only 27 percent regard sustainable practices as \u201cunimportant\u201d to their strategy.<\/p>\n<p>Further insights emerged when the CPE 100 were asked about recent volatility in the energy market. Although the steep decline in oil prices has stirred up much discussion, it has so far left the industry\u2019s sustainability policies largely untouched. Seventy-nine percent of Sentiment Survey respondents agreed that \u201clower energy prices have had little or no effect; we\u2019re still doing what we were doing before.\u201d Only 14 percent said that declining costs make conservation less urgent.<\/p>\n<p>Regarding broader economic performance, as the second half of 2015 approaches, CPE 100 members sounded decidedly more upbeat than they did only a few months ago. Sixty-four percent said that they expect their firms to be performing better three months from now than they are today. That is a striking reversal from the previous Sentiment Survey, released in March. At that time, just 31 percent of respondents predicted improved performance on a three-month horizon.<\/p>\n<p>Meanwhile, the share of CPE 100 members who see brighter days ahead for commercial real estate as a whole has increased significantly this year. A majority\u201453 percent\u2014believe that the industry will be healthier in three months, up from 39 percent in March and the most since last summer, when 58 percent offered that optimistic outlook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest CPE 100 Sentiment Survey provides some surprising answers.<\/p>\n","protected":false},"author":445,"featured_media":1004120876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,21786],"tags":[],"class_list":["post-1004120908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u2019s Really Driving Sustainability? - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/whats-really-driving-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Really Driving Sustainability?\" \/>\n<meta property=\"og:description\" content=\"The latest CPE 100 Sentiment Survey provides some surprising answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/whats-really-driving-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-10T13:59:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T09:17:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/06\/CPE_Sentiment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Rosta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/\"},\"author\":{\"name\":\"Paul Rosta\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/ed97e8245f278ce01a7b951f706152af\"},\"headline\":\"What\u2019s Really Driving Sustainability?\",\"datePublished\":\"2015-06-10T13:59:58+00:00\",\"dateModified\":\"2022-12-09T09:17:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/\"},\"wordCount\":571,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2015\\\/06\\\/CPE_Sentiment.jpg\",\"articleSection\":[\"News\",\"Sustainability\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/whats-really-driving-sustainability\\\/\",\"name\":\"What\u2019s Really Driving Sustainability? 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