{"id":1004119862,"date":"2015-05-21T06:00:39","date_gmt":"2015-05-21T14:00:39","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004119862"},"modified":"2022-12-07T03:19:14","modified_gmt":"2022-12-07T11:19:14","slug":"start-up-seeks-to-strengthen-site-selection-through-big-data","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/start-up-seeks-to-strengthen-site-selection-through-big-data\/","title":{"rendered":"Start-Up Seeks to Strengthen Site Selection Through Big Data"},"content":{"rendered":"<p><em>By Scott Baltic, Contributing Editor\u00a0<a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004119864\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/start-up-seeks-to-strengthen-site-selection-through-big-data\/houston-area\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg\" data-orig-size=\"3840,2400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Houston area\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?w=1024\" class=\"alignright size-medium wp-image-1004119864\" alt=\"Houston area\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg\" width=\"300\" height=\"187\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg 3840w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=300,188 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=768,480 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=1024,640 1024w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=1536,960 1536w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=2048,1280 2048w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=150,94 150w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=696,435 696w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=1068,668 1068w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=1920,1200 1920w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/Houston-area.jpg?resize=672,420 672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/em><\/p>\n<p>A website that launched earlier this week promises that it will bring \u201cthe next evolution in retail site selection,\u201d combining \u201cadvanced location intelligence with a seasoned brokerage services team.\u201d SiteZeus is based in Tampa, Fla., and is intended to serve retail, healthcare, restaurant and hospitality brands with more than 10 locations.<\/p>\n<p>\u201cSiteZeus aims to deliver extremely powerful location intelligence and real estate brokerage services to retail and hospitality brands through a powerful yet intuitive web-based technology, that is, \u2018advanced location intelligence,\u2019\u201d Hannibal Baldwin, SiteZeus\u2019 co-founder &amp; CEO, told <i>Commercial Property Executive<\/i>.<\/p>\n<p>\u201cAt its core,\u201d he added, \u201cSiteZeus acts as a big data engine, aggregating and consuming billions of diverse data points relevant to retailers and restaurants alike, transforming this overwhelming data noise into actionable, decision-making data in real time &#8230; It will be one of the most intuitive web-based, big-data applications in use today. The site consumes demographics, sociographics, climate data, transportation options, nearby competitors, churches and schools, parking, visibility, and other info.\u201d<\/p>\n<p>The start-up\u2019s capabilities, according to the company, address \u201cthe legacy site selection practice, which typically involves labor-intensive manual processes, static demographic analysis, inconsistent rankings and decisions based on intuition, all of which results in wide disparities in the unit economics.\u201d<\/p>\n<p>The site has been in beta since October, but reportedly has already been used in the company\u2019s real estate decisions by more than 12 newer restaurant chains, including PDQ, Burgerfi, Fuzzy\u2019s Taco Shop, Westshore Pizza and First Watch.<\/p>\n<p>\u201cThe amount of time we save during our due diligence process by leveraging SiteZeus allows us to take action much quicker than our competitive set, ultimately resulting in an executed lease,\u201d Westshore Pizza CEO Paul Samson said in the SiteZeus announcement.<\/p>\n<p>SiteZeus was co-founded by Baldwin, COO Keenan Baldwin and CTO Azad Ratzki, who drew on their experience in technology development and expanding restaurant and retail concepts. Their goal, the company says, has been to automate data sourcing, aggregation, analysis and presentation, thus letting users essentially become their own site selection consultants.<\/p>\n<p>\u201cWe\u2019ve developed a platform that enables brands of all sizes to take advantage of tools and data that were once cost-prohibitive and reserved for data scientists, analysts and consultants,\u201d said Ratzki in the announcement. \u201cTaking this data and transforming it into easy-to-understand and actionable information\u201d is the SiteZeus mission.<\/p>\n<p>The technology reportedly consumes more than 3 billion nationwide data points within behavioral demographics, transportation patterns, points of interest, climate, sales cannibalism, social media, SEO and real estate attributes such as parking, access and square footage.<\/p>\n<p>SiteZeus is free for companies that engage in the SiteZeus\u2019 fully integrated services platform, that is, that avail themselves of its brokerage services. For companies that opt to use the technology only, SiteZeus offers a scalable pricing structure that allows them to pay per new site.<\/p>\n<p>The company spokesperson told <i>CPE<\/i> that SiteZeus recently closed Series A funding led by Chris Sullivan, co-founder of Outback Steakhouse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website that launched earlier this week promises that it will bring \u201cthe next evolution in retail site selection.&#8221;<\/p>\n","protected":false},"author":882,"featured_media":1004119864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,21787],"tags":[],"class_list":["post-1004119862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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