{"id":1004119055,"date":"2015-05-08T04:34:11","date_gmt":"2015-05-08T12:34:11","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004119055"},"modified":"2022-12-07T16:18:08","modified_gmt":"2022-12-08T00:18:08","slug":"starwood-picks-peyton-to-lead-global-brands-in-leadership-changes","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/starwood-picks-peyton-to-lead-global-brands-in-leadership-changes\/","title":{"rendered":"Starwood Picks Peyton to Lead Global Brands in Leadership Changes"},"content":{"rendered":"

\u00a0<\/i>By Gail Kalinoski, Contributing Editor<\/i><\/p>\n

\"John<\/a>

John Peyton, Starwood<\/p><\/div>\n

One week after announcing it was exploring strategic alternatives, Starwood Hotels & Resorts Worldwide, Inc., is shaking up the leadership across its global brand organization and has tapped veteran executive John Peyton to lead the effort.<\/p>\n

Saying its 10 distinct brands are \u201cthe heart and soul of Starwood,\u201d CEO Adam Aron announced the leadership changes as he promoted Peyton to the new role of senior vice president, brands and shared services.<\/p>\n

\u201cStarwood\u2019s reputation for brand innovation is legendary and a key reason we have been able to drive growth,\u201d Aron said in a news release. \u201cWe are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.\u201d<\/p>\n

Peyton, who has held several senior operations and marketing positions in his 15 years with Stamford, Conn.-based Starwood, most recently led the company\u2019s Global Initiatives team. In his new role, he will also oversee food and beverage, revenue management and Starwood\u2019s integration strategy for Design Hotels, a Berlin-based selection of more than 270 hotels that Starwood has an ownership stake in. He will report directly to Aron.<\/p>\n

\u201cStarwood is a dynamic organization, and we didn\u2019t have to look far to find great leaders within our ranks to take on new brand leadership roles,\u201d Peyton said in the release. \u201cI look forward to working with our new Global Brand Leaders as we sharpen the focus on Starwood\u2019s unique and desired brands.\u201d<\/p>\n

\u201cIt\u2019s clear that Adam Aron is trying to shake things up and reinvigorate the team,\u201d Lukas Hartwich, a senior analyst at Green Street Advisors, told Commercial Property Executive.<\/i><\/p>\n

Aron was named interim CEO in February when former CEO Fritz van Passachen resigned. A Starwood director for nearly a decade, Aron is also a former CEO of Vail Resorts and Norwegian Cruise line.<\/p>\n

\u201cAron hit the ground running,\u201d Hartwich added. \u201cHe is trying to get things back on the offensive.\u201d<\/p>\n

Hartwich said Starwood is lagging behind its competitors, Marriott and Hilton, in unit growth and room rate growth, particularly in the United States. More than 40 percent of the room count for Starwood is outside North America, he noted.<\/p>\n

While Sheraton is viewed as a top quality brand in Asia, in North America \u201cthe perception is the brand is a bit tired. That\u2019s a problem,\u201d Hartwich told CPE<\/i>. \u201cThey need to take some of the reputation outside the U.S. and reinvigorate and elevate the brand here in the U.S.\u201d<\/p>\n

Starwood\u2019s other brands are St. Regis, The Luxury Collection, W, Westin, Le Meridien, Four Points by Sheraton, Aloft, Element and the Tribute Portfolio. The company launched Tribute Portfolio, its 10th<\/sup> brand and second collection of independent\u00a0 hotels, last month. Tribute Portfolio, which opened with the Royal Palm South Beach Miami hotel, is focused on four-star, upper upscale hotels.<\/p>\n

When Starwood officials announced last week it had hired Lazard<\/a> to advise them on a potential sale or other alternatives, Chairman Bruce Duncan said during a conference call with industry analysts, \u201cNo option is off the table.\u201d<\/p>\n

Analysts have said a sale of the company is a definite possibility, although Hartwich said both Marriott and Hilton talked down their interest in buying it.<\/p>\n

\u201cBoth Marriott and Hilton would love to own the Starwood brands. The question is at what price,\u201d Hartwich noted.<\/p>\n

The new Global Brand Leaders named this week included Dave Marr, who will be in charge of the Sheraton and Tribute Portfolio brands. Marr, a longtime executive, oversaw the launch of Tribute Portfolio, which is slated to open 100 hotels within five years.<\/p>\n

Jim Petrus, a former senior vice president, operations, is returning to Starwood to be Global Brand Leader, St. Regis, which is set to surpass 40 hotels this year with openings in Mumbai, Dubai and Kuala Lumpur.<\/p>\n

Hoyt Harper, who most recently led Sheraton, is now Global Brand Leader, The Luxury Collection, which will reach 100 hotels in 2015.<\/p>\n

Anthony Ingham has been named Global Brand Leader, W Hotels Worldwide and will help expand the brand into new markets like Amsterdam, Shanghai, Tel Aviv and Dubai.<\/p>\n

Brian Povinelli will continue as Global Brand Leader, Westin and Le Meridien. Westin recently opened its 200th<\/sup> hotel and Le Meridien will open more hotels this year than any other year since Starwood acquired the brand.<\/p>\n

Also continuing in his position is Brian McGuinness, who is Global Brand Leader, Specialty Select Brands, including Aloft, Element and Four Points. The fast-growing portfolio has almost 40 percent of Starwood\u2019s pipeline and nearly half if its expected earnings for 2015.<\/p>\n

All the Global Brand Leaders will report directly to Peyton.<\/p>\n","protected":false},"excerpt":{"rendered":"

Starwood Hotels & Resorts Worldwide is shaking up the leadership across its global brand organization and has tapped a veteran executive to lead the effort.<\/p>\n","protected":false},"author":1068,"featured_media":1004119059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742],"tags":[],"class_list":["post-1004119055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"acf":[],"yoast_head":"\nStarwood Picks Peyton to Lead Global Brands in Leadership Changes - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/starwood-picks-peyton-to-lead-global-brands-in-leadership-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starwood Picks Peyton to Lead Global Brands in Leadership Changes\" \/>\n<meta property=\"og:description\" content=\"Starwood Hotels & Resorts Worldwide is shaking up the leadership across its global brand organization and has tapped a veteran executive to lead the effort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/starwood-picks-peyton-to-lead-global-brands-in-leadership-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-08T12:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T00:18:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/05\/John_Peyton-Starwood.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"315\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Kalinoski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/starwood-picks-peyton-to-lead-global-brands-in-leadership-changes\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/starwood-picks-peyton-to-lead-global-brands-in-leadership-changes\/\",\"name\":\"Starwood Picks Peyton to Lead Global Brands in Leadership Changes - 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