{"id":1004115350,"date":"2015-03-13T05:44:59","date_gmt":"2015-03-13T13:44:59","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004115350"},"modified":"2022-12-05T06:21:43","modified_gmt":"2022-12-05T14:21:43","slug":"crowdsourcing-platform-launched-for-global-retail-listings","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/crowdsourcing-platform-launched-for-global-retail-listings\/","title":{"rendered":"Crowdsourcing Platform Launched for Global Retail Listings"},"content":{"rendered":"<p><i>\u00a0<\/i><i>By Gail Kalinoski, Contributing Editor<\/i><\/p>\n<div id=\"attachment_1004115352\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/03\/Nicholas-Russell-CEO-of-WE-Are-Pop-Up.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004115352\" data-attachment-id=\"1004115352\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/crowdsourcing-platform-launched-for-global-retail-listings\/nicholas-russell-ceo-of-we-are-pop-up\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/03\/Nicholas-Russell-CEO-of-WE-Are-Pop-Up.jpg\" data-orig-size=\"448,307\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Mike Massaro&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1380813829&quot;,&quot;copyright&quot;:&quot;\\u00a9 2013 EphemeralLabs&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Nicholas Russell CEO of WE Are Pop Up\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Nicholas Russell, We Are Pop Up&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/03\/Nicholas-Russell-CEO-of-WE-Are-Pop-Up.jpg?w=448\" class=\"size-thumbnail wp-image-1004115352\" alt=\"Nicholas Russell, We Are Pop Up\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/03\/Nicholas-Russell-CEO-of-WE-Are-Pop-Up.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1004115352\" class=\"wp-caption-text\">Nicholas Russell, We Are Pop Up<\/p><\/div>\n<p>We Are Pop Up, an online marketplace for pop-up properties, has launched a new crowdsourcing retail property agency at MIPIM in Cannes. The London-based firm says its ShopShare platform enables the general public access to retail property listings anywhere in the world.<\/p>\n<p>By putting the advertising and leasing tools in the hands of the public, local communities can spread the word about available shops and spaces much more quickly. It also allows entrepreneurial retailers and start-up brands to test markets by taking small spaces, including kiosks or empty shop walls, to sell their products, according to the team behind We Are Pop Up, founded in 2013 by CEO Nicholas Russell.<\/p>\n<p>\u201cWith We Are Pop Up, our mission was to make finding retail space instant and easy. We also had the goal that our platform put control of retail shops back into the hands of people and local communities,\u201d Russell said in a news release.<\/p>\n<p>Russell said the ShopShare crowdsourcing platform is a game-changer because it is available globally and gives the public power to lease retail property.<\/p>\n<p>He said ShopShare was developed after they noticed We Are Pop Up users building international businesses on that platform. Since 2013, We Are Pop Up customers have launched more than 1,000 pop-up shops across London, the United Kingdom and Europe. It allows users to book retail sites in minutes rather than weeks or months with a traditional broker.<\/p>\n<p>\u201cShopShare is in response to demand as We Are Pop Up\u2019s research presents solid evidence that retail brands want to test new markets, build brand awareness overseas and meet their global customers,\u201d Russell said.<\/p>\n<p>\u201cProperty agents help retail brands find space, and they take a commission on the deal. All we have done is provide everyone with the opportunity and tools to help retail brands find new locations and make a commission on the deal themselves, while activating potentially vacant or underutilized shop space,\u201d he added.<\/p>\n<p>Russell said the platform has the potential to move into the office market and other commercially used spaces.<\/p>\n<p>\u201cWe hope this crowdsourcing concept creates further spin-off businesses and new and exciting sub-sectors of retail and property are discovered by innovative pop up entrepreneurs,\u201d he concluded.<\/p>\n<p>We Are Pop Up launched the ShopShare platform the <a href=\"https:\/\/www.commercialsearch.com\/news\/regions\/international\/mipim-special-report-clash-of-the-disruptors\/1004115320.html\">same day of a MIPIM workshop<\/a> called \u201cDigital Economy Challenges Real Estate Sector: Disruptors at the Door\u201d that focused on how technology, particularly the mobile revolution, is changing the real estate industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An online marketplace for pop-up properties has launched a new crowdsourcing retail property agency at MIPIM in Cannes. <\/p>\n","protected":false},"author":1068,"featured_media":1004115352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,21787],"tags":[],"class_list":["post-1004115350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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