{"id":1004113900,"date":"2015-02-20T08:57:39","date_gmt":"2015-02-20T16:57:39","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004113900"},"modified":"2022-12-08T00:56:01","modified_gmt":"2022-12-08T08:56:01","slug":"colliers-acquires-newbie-affiliate","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/colliers-acquires-newbie-affiliate\/","title":{"rendered":"Colliers Acquires &#8216;Newbie&#8217; Affiliate"},"content":{"rendered":"<p><em>By Barbra Murray, Contributing Editor<\/em><\/p>\n<div id=\"attachment_1004113906\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004113906\" data-attachment-id=\"1004113906\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/colliers-acquires-newbie-affiliate\/martha-omara\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg\" data-orig-size=\"450,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Martha O&#8217;Mara\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Martha O&#8217;Mara&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg?w=450\" class=\"size-thumbnail wp-image-1004113906\" alt=\"Martha O'Mara\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg 450w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg?resize=150,150 150w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/Martha-OMara.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p id=\"caption-attachment-1004113906\" class=\"wp-caption-text\">Martha O&#8217;Mara<\/p><\/div>\n<p>Colliers International just took a notable step forward in enhancing its Strategy and Innovation division, with the acquisition of Corporate Portfolio Analytics, a Cambridge, Mass.-based real estate management consulting firm that\u2019s been advising real-estate occupiers on the tactical management of their portfolios for more than 10 years.<\/p>\n<p>Colliers\u2019 expansion of its Strategy and Innovation Practice&#8211;a consulting services platform focused on reducing costs, improving returns and accelerating operational improvements for large corporate occupier clients&#8211;is a big initiative within the firm and CP Analytics fits with the plan perfectly. The firms are of like minds.<\/p>\n<p>\u201cWe\u2019re moving more from just a transaction-based approach to a very consultative business-based approach, and that\u2019s really being driven by what clients want,\u201d Martha O\u2019Mara, co-founder &amp; managing director of CP Analytics, told <i>Commercial Property Executive<\/i>. \u201cIt\u2019s gone beyond, \u2018Go find me some space.\u2019 Now it\u2019s, \u2018Help me solve this business problem that relates to occupancy and location in my workplace.\u2019 So the needs have changed and the firms have to respond to those changing needs.\u201d<\/p>\n<p>CP Analytics may be small and relatively young, but it\u2019s no amateur. The firm\u2019s laundry list of offerings includes such services as portfolio structural analysis, alternative workplace strategies, comparative metro analysis and demand forecast model and duration matching, just to name a few. And while the company doesn\u2019t name names, it\u2019s no stranger to big-name clients. The fact is, the CP Analytics team knows its business.\u00a0O\u2019Mara, who holds a Ph.D. in Organizational behavior jointly awarded by the Harvard Business School and Harvard\u2019s Graduate School of Arts and Sciences, penned the book, \u201cStrategy in Place\u201d back in 1999.<\/p>\n<p>\u201cOne of the hardest problems companies face is making a real estate decision because it\u2019s the farthest they have to forecast their business needs, and that particular problem is something I\u2019ve spent over 20 years thinking about; how you really link it with competitive strategy,\u201d O\u2019Mara said. \u201cIt\u2019s always been hard for companies, but now it\u2019s even harder because the ways that people work have changed, labor market dynamics have changed. It\u2019s just a lot more complex decision.\u201d<\/p>\n<p>With integration of CP Analytics, Colliers can smoothly build more strategic planning tools into Colliers 360, its fully-integrated dashboard and analytics technology platform designed to provide complete coverage for clients&#8217; corporate real estate and facilities requirements. \u201cIt already is a diagnostic system, but with these enhancements we\u2019ll be able to work much more on the drivers of real estate demand and the impact of different workplace approaches on future portfolio requirements,\u201d O\u2019Mara added.<\/p>\n<p>O\u2019Mara comes aboard Colliers as Executive Managing Director, Head of Consulting, Corporate Solutions | Americas. \u201cThe acquisition of Corporate Portfolio Analytics is a real coup for Colliers, and Marti is the latest example of top industry talent that we are bringing on board,\u201d Scott Nelson, president, Occupier Services and Corporate Solutions | Americas, said in a prepared statement.<\/p>\n<p>Colliers and the CP Analytics team are clearly part of the mutual admiration society. \u201cThey\u2019re such great folks and they really do want to revolutionize the industry. I know that sounds really corny, but I\u2019m so excited to be a part of that,\u201d O\u2019 Mara concluded.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colliers International just took a notable step forward in enhancing its Strategy and Innovation division.<\/p>\n","protected":false},"author":952,"featured_media":1004113906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21783,21742],"tags":[],"class_list":["post-1004113900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colliers Acquires &#039;Newbie&#039; Affiliate - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/colliers-acquires-newbie-affiliate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colliers Acquires &#039;Newbie&#039; 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