{"id":1004113806,"date":"2015-02-19T07:23:23","date_gmt":"2015-02-19T15:23:23","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004113806"},"modified":"2022-12-07T07:50:23","modified_gmt":"2022-12-07T15:50:23","slug":"hyatt-adds-lifestyle-brand-for-modern-explorers","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/hyatt-adds-lifestyle-brand-for-modern-explorers\/","title":{"rendered":"Hyatt Adds Lifestyle Brand for \u2018Modern Explorers\u2019"},"content":{"rendered":"

By Gail Kalinoski, Contributing Editor<\/i><\/p>\n

\"Kristine<\/a>

Kristine Rose, Hyatt<\/p><\/div>\n

Hyatt Hotels Corp. is adding to its offerings as it becomes the latest hospitality giant to offer a full-service \u201clifestyle brand\u201d with the April debut of two Hyatt Centric hotels in Chicago and Miami.<\/p>\n

The launch marks the sixth brand Hyatt has introduced since 2006. More than 15 Hyatt Centric locations, comprised of open and previously announced hotels, will open by summer in cities around the world, including New York, Paris and Atlanta.<\/p>\n

The Chicago and Miami hotels are both adaptive reuse projects and will feature core elements of the Hyatt Centric brand starting with unique designs that fit the hotel\u2019s surroundings. They are aimed at business and leisure travelers that Hyatt executives are dubbing \u201cmodern explorers.\u201d<\/p>\n

\u201cBy working with owners to test and perfect the Hyatt Centric experience in real hotels in real time, we were able to strategically build the brand,\u201d Kristine Rose, vice president of brands, Hyatt, said in a release. \u201cNow, with two hotels opening soon, we are confident that we will be able to fulfill today\u2019s savvy traveler\u2019s needs for an uncomplicated, cosmopolitan experience in a way that has never been done before.\u201d<\/p>\n

Hyatt is joining other hospitality players like Hilton Worldwide, which introduced Canopy<\/a> by Hilton, in October, in the same category.<\/p>\n

\"Woodworth\"<\/a>

R. Mark Woodworth, PKF<\/p><\/div>\n

\u201cThe supply of Upper-Upscale hotels (the segment in which Hyatt Centric resides) has been increasing at a 20 to 30 percent premium relative to the industry as a whole in recent year,\u201d R. Mark Woodworth, president of PKF Hospitality Research, a CBRE company, told Commercial Property Executive<\/i>. \u201cThis trend, which is expected to continue for the foreseeable future, is in direct response to consumer preferences for a hotel experience that is built around customer-friendly design, ambiance and a menu of services that is \u2018lifestyle\u2019 based as opposed to oriented to the masses.\u201d<\/p>\n

Woodworth noted that Kimpton and Starwood have been at the forefront of the trend.<\/p>\n

\u201cThe commitment to this space by Hyatt, Marriott, IHG and Hilton, among others, in recent years serves to endorse the belief that these trends are in fact real and will likely be sustained as the Baby Boomer generation continues to age and the Millenials begin to mature,\u201d he added.<\/p>\n

The hotel in Chicago, called Hyatt Centric The Loop Chicago, will be located at Monroe and Clark streets. A former 22-story office building constructed in 1927, it will have 257 rooms and 2,513 square feet of meeting space. The lobby will feature art from local artists. Dining options will include Cochon Volant, a French bistro; a French bakery; and a 5,500-square-foot rooftop bar.<\/p>\n

The Hyatt Centric South Beach Miami is on Collins Avenue across from the beach in a 10-story glass tower blending the city\u2019s Art Deco architecture with modern design. It will have 105 guest rooms and 700 square feet of meeting space. The hotel will feature Deck 16, a Mediterranean-inspired restaurant; full menu for beach service and \u201cknock and grab\u201d room service.<\/p>\n

Artwork, furniture, food and beverages will be tailored to each location although each one will have some common elements like The Corner, an area with books and magazines where guests can work or socialize;\u00a0 free wireless Internet; and Bluetooth-enabled television systems in all guest rooms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyatt Hotels Corp. has added its sixth brand in the last nine years and there’s more to come.<\/p>\n","protected":false},"author":1068,"featured_media":1004113812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21751,13,21742],"tags":[],"class_list":["post-1004113806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel","category-midwest","category-latest"],"acf":[],"yoast_head":"\nHyatt Adds Lifestyle Brand for \u2018Modern Explorers\u2019 - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/hyatt-adds-lifestyle-brand-for-modern-explorers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyatt Adds Lifestyle Brand for \u2018Modern Explorers\u2019\" \/>\n<meta property=\"og:description\" content=\"Hyatt Hotels Corp. has added its sixth brand in the last nine years and there's more to come.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/hyatt-adds-lifestyle-brand-for-modern-explorers\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-19T15:23:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T15:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2015\/02\/woodworth_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"371\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gail Kalinoski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/hyatt-adds-lifestyle-brand-for-modern-explorers\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/hyatt-adds-lifestyle-brand-for-modern-explorers\/\",\"name\":\"Hyatt Adds Lifestyle Brand for \u2018Modern Explorers\u2019 - 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