{"id":1004107871,"date":"2014-11-19T13:50:07","date_gmt":"2014-11-19T21:50:07","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004107871"},"modified":"2022-12-04T14:25:01","modified_gmt":"2022-12-04T22:25:01","slug":"coldwell-banker-millennials-retail-still-go-hand-in-hand","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-millennials-retail-still-go-hand-in-hand\/","title":{"rendered":"Coldwell Banker: Millennials &amp; Retail Still Go Hand in Hand"},"content":{"rendered":"<div id=\"attachment_100410\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/11\/Fred-Schmidt.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-100410\" data-attachment-id=\"1004107872\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-millennials-retail-still-go-hand-in-hand\/fred-schmidt\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/11\/Fred-Schmidt.jpg\" data-orig-size=\"352,332\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D50&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1269512679&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;105&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Fred Schmidt\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Fred Schmidt&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/11\/Fred-Schmidt.jpg?w=352\" class=\"size-thumbnail wp-image-1004107872\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/11\/Fred-Schmidt.jpg\" alt=\"Fred Schmidt\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-100410\" class=\"wp-caption-text\">Fred Schmidt, Coldwell Banker Commercial<\/p><\/div>\n<p><i>By Keith Loria, Contributing Editor<\/i><\/p>\n<p>A new survey from Coldwell Banker Commercial about purchase preferences reveals Millennials in large part still enjoy shopping in physical stores, with a surprising 73 percent saying they enjoy the experience of being in a store or mall.<\/p>\n<p>\u201cThe premise of the survey was predicated on what the drivers for demand for commercial real estate in the retail sector was,\u201d Fred Schmidt, Coldwell Banker Commercial\u2019s president &amp; COO, told <i>Commercial Property Executive<\/i>. \u201cThe biggest takeaway was counter to conventional wisdom, Millennials like to shop and like to be in a physical location to shop and have that experience.\u201d<\/p>\n<p>The survey of more than 2,000 U.S. adults also looked at purchase preferences for Gen Xers and Boomers, but largely focused on Millennials and the segment\u2019s impact on retail.<\/p>\n<p>\u201cMillennials are 74 million strong and they will drive demand for commercial real estate for the next 20-25 years so it\u2019s an important indicator of what their preferences are going forward,\u201d Schmidt said. \u201cFor an owner of space or buildings, the physical presence is still very important and the customer experience\u2014the live, work, play elements\u2014are extremely important.\u201d<\/p>\n<p>One of the more interesting results from the survey was that most Americans, but especially Millennials at 73 percent, stated that shopping at a store or mall is an activity they enjoy with others. Of the other generations, Gen Xers registered at 58 percent and Boomers at 52 percent.<\/p>\n<p>Also, although technology continues to have a significant impact on how Americans buy and sell products, when prices are similar, most Americans prefer to research products online, but make purchases in a physical store. According to the results, nearly three quarters of Millennials prefer to make purchases in a store (74 percent), compared to 70 percent of Gen Xers and 76 percent of Boomers.<\/p>\n<p>\u201cWhen you look at the general press out there, everything is talking about e-commerce vs. bricks and mortar and it\u2019s really \u2018bricks and clicks,\u2019 it\u2019s not one group and another group, it\u2019s all the same consumer,\u201d Schmidt added. \u201cA large percentage of ecommerce is through traditional retailers, and they need to pay attention to the total community experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey from Coldwell Banker Commercial about purchase preferences reveals Millennials in large part still enjoy shopping in physical stores, with a surprising 73 percent saying they enjoy the experience of being in a store or mall. <\/p>\n","protected":false},"author":952,"featured_media":1004107872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1004107871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coldwell Banker: Millennials &amp; Retail Still Go Hand in Hand - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-millennials-retail-still-go-hand-in-hand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coldwell Banker: Millennials &amp; Retail Still Go Hand in Hand\" \/>\n<meta property=\"og:description\" content=\"A new survey from Coldwell Banker Commercial about purchase preferences reveals Millennials in large part still enjoy shopping in physical stores, with a surprising 73 percent saying they enjoy the experience of being in a store or mall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-millennials-retail-still-go-hand-in-hand\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-19T21:50:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-04T22:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/11\/Fred-Schmidt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Spiewak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/coldwell-banker-millennials-retail-still-go-hand-in-hand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/coldwell-banker-millennials-retail-still-go-hand-in-hand\\\/\"},\"author\":{\"name\":\"Anna Spiewak\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/1bbb99675c2609ea2e6792f8b25d7b76\"},\"headline\":\"Coldwell Banker: Millennials &amp; 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