{"id":1004105071,"date":"2014-10-06T05:20:58","date_gmt":"2014-10-06T13:20:58","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004105071"},"modified":"2022-12-09T02:54:25","modified_gmt":"2022-12-09T10:54:25","slug":"cw-inks-deal-with-microsoft-for-manhattan-flagship-store","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/cw-inks-deal-with-microsoft-for-manhattan-flagship-store\/","title":{"rendered":"C&amp;W Inks Deal with Microsoft for Manhattan Flagship Store"},"content":{"rendered":"<p><i>By Keith Loria, Contributing Editor<\/i><\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004105098\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/cw-inks-deal-with-microsoft-for-manhattan-flagship-store\/microsoft\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg\" data-orig-size=\"1523,2006\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;HTC One X&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1412588654&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"MICROSOFT\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg?w=777\" class=\"alignleft size-medium wp-image-1004105098\" alt=\"MICROSOFT\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg\" width=\"227\" height=\"300\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg 1523w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg?resize=228,300 228w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg?resize=768,1012 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg?resize=777,1024 777w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/10\/MICROSOFT.jpg?resize=1166,1536 1166w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/a><\/p>\n<p>The Microsoft Corp. has agreed to sign a lease for a flagship store at 677 Fifth Ave. in Manhattan, occupying the entire ground through fourth floors and a portion of the lower level of the building.<\/p>\n<p>Further details about the size or the company\u2019s plans were not revealed, although Microsoft\u2019s stores normally feature PCs running Windows 8, laptops, smartphones, Surface and Windows tablets, Xbox consoles and accessories bundled with personalized customer service.<\/p>\n<p>\u201cIt\u2019s always good to have visibility from Wall Street,\u201d Jeff Green, president of Jeff Green Partners, told <i>Commercial Property Executive<\/i>. \u201cGo back to the early days of Bed, Bath and Beyond, and analysts didn\u2019t know who they were and when they put a store in SOHO, their stock went up really quickly.\u201d<\/p>\n<div id=\"attachment_1004081467\" style=\"width: 130px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/08\/Jeff-Green-color-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004081467\" data-attachment-id=\"1004081467\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/chicagos-new-outlet-mall-setting-a-trend\/jeff-green-color-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/08\/Jeff-Green-color-2.jpg\" data-orig-size=\"375,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Jeff Green-color (2)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Jeff Green, Jeff Green Partners&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/08\/Jeff-Green-color-2.jpg?w=375\" class=\" wp-image-1004081467 \" alt=\"Jeff Green, Jeff Green Partners\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/08\/Jeff-Green-color-2.jpg\" width=\"120\" height=\"120\" \/><\/a><p id=\"caption-attachment-1004081467\" class=\"wp-caption-text\">Jeff Green, Jeff Green Partners<\/p><\/div>\n<p>Various published reports suggest that Microsoft is planning to create an \u201cexperiential space\u201d within the store to turn the shop into more than just the average Microsoft Store. Currently, there are more than 100 Microsoft retail stores in the U.S.<\/p>\n<p>According to Green, while Microsoft may be attempting to emulate the nearby Apple Store, it\u2019s akin to comparing apples to oranges.<\/p>\n<p>\u201cSo much of what Microsoft sells is hidden\u2014it\u2019s the inside components, not the outside hardware,\u201d he said. \u201cMicrosoft stores tend to be closer to what you might see at Best Buy\u2014selling other people\u2019s hardware. That makes it difficult to have a brand. From what I can gather, typically Microsoft will do \u00bc of the volume that an Apple store would do at the same location and size.\u201d<\/p>\n<p>The Fifth Avenue store will be Microsoft\u2019s first full-time retail store in Manhattan. The company has specialty stores, which are smaller than the full-line version, at The Shops at Columbus Circle and the Staten Island Mall.<\/p>\n<p>Ironically, Microsoft CEO Satya Nadella told reporters during the company\u2019s fourth quarter fiscal 2014 earnings call that he considered retail stores to be a supporting and not a core business for the company.<\/p>\n<p>Cushman &amp; Wakefield represented the landlord, 677 Fifth Avenue Corp., in the deal. Richard Hodos of CBRE represented Microsoft.<\/p>\n<p>\u201cThis is the perfect pairing of an iconic global brand with one of the best locations on Fifth Avenue,\u201d Andrew Kahn, Cushman &amp; Wakefield\u2019s executive director, said in a company statement. \u201cWe are fortunate to have been involved in such a unique transaction that establishes a long-term partnership while adding to the prestige of having a flagship store on Fifth Avenue.\u201d<\/p>\n<p>No date was given for the launch of the store.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Microsoft Corp. has agreed to sign a lease for a flagship store at 677 Fifth Ave. in Manhattan, occupying the entire ground through fourth floors and a portion of the lower level of the building.  <\/p>\n","protected":false},"author":451,"featured_media":1004105098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,11,21742,10,21749],"tags":[],"class_list":["post-1004105071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-midatlantic","category-latest","category-northeast","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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