{"id":1004104625,"date":"2014-09-30T05:20:46","date_gmt":"2014-09-30T13:20:46","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004104625"},"modified":"2020-04-05T23:58:28","modified_gmt":"2020-04-06T07:58:28","slug":"coldwell-banker-unveils-new-emarketing-platform","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/","title":{"rendered":"Coldwell Banker Unveils New e-Marketing Platform"},"content":{"rendered":"<p><i>By Keith Loria, Contributing Editor<\/i><\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004104629\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/coldwell\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg\" data-orig-size=\"1200,678\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coldwell\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg?w=1024\" class=\"alignleft size-medium wp-image-1004104629\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg\" alt=\"Coldwell\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg 1200w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg?resize=300,170 300w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg?resize=768,434 768w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg?resize=1024,579 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Coldwell Banker Real Estate L.L.C.\u00a0has selected Imprev to create the brand\u2019s new mobile eMarketing platform as part of the new\u00a0Coldwell Banker 360\u00a0suite of products.<\/p>\n<p>Coldwell Banker\u2019s independent agents and brokers will now have access to a platform that delivers an extensive range of exclusive designs and marketing content and allows them to easily engage with consumers via the Web, email and social media, including Facebook, Twitter, Google+ and Pinterest.<\/p>\n<p>\u201cThe eMarketing platform really allows today\u2019s mobile agent to be able to connect with their customers on a regular basis by creating custom content that can be delivered via email, social or even traditional methods,\u201d David Marine, Coldwell Banker Real Estate L.L.C.\u2019s vice president of brand engagement, told <i><a href=\"https:\/\/www.commercialsearch.com\/news\/\" target=\"_blank\" rel=\"nofollow\">Commercial Property Executive<\/a><\/i>. \u201cThe agent that doesn\u2019t have a strategy for keeping top of mind with consumers will be left behind. The Coldwell Banker eMarketing platform is just another way that Coldwell Banker agents have the ability to stay ahead of the competition.\u201d<\/p>\n<p>Imprev custom-formatted Coldwell Banker\u2019s marketing designs and content for the web, <a href=\"https:\/\/www.point2homes.com\/agent-websites\/blog\/2016\/02\/08\/73-tips-for-real-estate-video-marketing\/\" target=\"_blank\" rel=\"nofollow\">real estate video marketing<\/a>, drip marketing campaigns, and social media.<\/p>\n<p>The key features of the Coldwell Banker eMarketing platform are that it allows marketing content to work on mobile devices\u2014tablets and smartphones; it enables agents to create and distribute marketing content from wherever they are using an iPad or tablet device; it integrates seamlessly with Xpressdocs, the Coldwell Banker preferred vendor for commercial printing; and it allows embedded video in email campaigns for a rich consumer experience.<\/p>\n<div id=\"attachment_100410\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Renwick.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-100410\" data-attachment-id=\"1004104630\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/renwick\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Renwick.jpg\" data-orig-size=\"563,723\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Renwick Congdon\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Renwick.jpg?w=563\" class=\"size-thumbnail wp-image-1004104630\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Renwick.jpg\" alt=\"Renwick Congdon\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-100410\" class=\"wp-caption-text\">Renwick Congdon, Imprev<\/p><\/div>\n<p>According to Marine, Coldwell Banker selected Imprev because of its reliable, robust and mobile-centric platform that is custom-built to serve the needs of its agents and brokers.<\/p>\n<p>\u201cA fully-mobile digital marketing platform is important for success in real estate today as it delivers increased agent productivity\u2014it frees agents up to spend more time in the field instead of at their desks creating marketing materials,\u201d Renwick Congdon,\u00a0Imprev\u2019s CEO, told <i>CPE<\/i>. \u201cIt also guarantees an agent\u2019s ability to immediately follow up on every lead. It brings everything together in one place, on one platform, instead of a bunch of disparate vendors or separate apps. The most crucial piece: every marketing piece distributed can be viewed and any client\u2019s device no matter where the client is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coldwell Banker Real Estate has selected Imprev to create the brand\u2019s new mobile eMarketing platform as part of the new Coldwell Banker 360 suite of products.<\/p>\n","protected":false},"author":451,"featured_media":1004104629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,21787],"tags":[],"class_list":["post-1004104625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coldwell Banker Unveils New e-Marketing Platform - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coldwell Banker Unveils New e-Marketing Platform\" \/>\n<meta property=\"og:description\" content=\"Coldwell Banker Real Estate has selected Imprev to create the brand\u2019s new mobile eMarketing platform as part of the new Coldwell Banker 360 suite of products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T13:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T07:58:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/09\/Coldwell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Loria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/coldwell-banker-unveils-new-emarketing-platform\/\",\"name\":\"Coldwell Banker Unveils New e-Marketing Platform - 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