{"id":1004097093,"date":"2014-05-22T12:31:36","date_gmt":"2014-05-22T20:31:36","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004097093"},"modified":"2022-12-07T14:19:42","modified_gmt":"2022-12-07T22:19:42","slug":"may-issue-minimizing-risk-building-a-brand","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/may-issue-minimizing-risk-building-a-brand\/","title":{"rendered":"MAY ISSUE: Minimizing Risk, Building a Brand"},"content":{"rendered":"

Reputation Management, Crisis Response Assume New Importance<\/strong><\/p>\n

By Leah Etling, Contributing Writer\"Success<\/a><\/em><\/p>\n

In the days after Malaysia Airlines flight MH370 mysteriously disappeared en route to Beijing, PR and crisis management experts around the world watched the news and cringed.<\/p>\n

\u201cI\u2019m not so sure that you stay off their airline or their brand is ruined, but right now I don\u2019t feel too good about Malaysia Airlines because of their very weak response,\u201d said Roger Conner, an expert in crisis management for the hospitality industry, 10 days after the flight went missing. Conner\u2019s opinion\u2014reinforced by his experience with 9\/11 and multiple other international terrorism incidents while he was vice president of communications for Marriott International\u2014was reinforced in the media. Canada\u2019s National Post called it a \u201cmaster class in crisis mismanagement,\u201d on the part of both the airline and the Malaysian government.<\/p>\n

Malaysia Airlines was lauded for introducing a brand-agnostic website to provide crisis updates on the mysterious disappearance, but criticized for not working fast enough to determine exactly what happened with the flight. And families of the passengers emotionally and publicly protested the lack of information available while they waited anxiously for news in Beijing, the flight\u2019s intended destination. With the further speculation that the flight had been lost in the Indian Ocean, their complaints only intensified.<\/p>\n

Read the full article in the\u00a0May 2014 issue\u00a0<\/a>of CPE. Access is free!<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Reputation management, crisis response assume new importance.<\/p>\n","protected":false},"author":952,"featured_media":1004097098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1004097093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nMAY ISSUE: Minimizing Risk, Building a Brand - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/may-issue-minimizing-risk-building-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAY ISSUE: Minimizing Risk, Building a Brand\" \/>\n<meta property=\"og:description\" content=\"Reputation management, crisis response assume new importance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/may-issue-minimizing-risk-building-a-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-22T20:31:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T22:19:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/05\/Arrow_fault.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1698\" \/>\n\t<meta property=\"og:image:height\" content=\"1131\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Spiewak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/\"},\"author\":{\"name\":\"Anna Spiewak\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/1bbb99675c2609ea2e6792f8b25d7b76\"},\"headline\":\"MAY ISSUE: Minimizing Risk, Building a Brand\",\"datePublished\":\"2014-05-22T20:31:36+00:00\",\"dateModified\":\"2022-12-07T22:19:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/\"},\"wordCount\":241,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2014\\\/05\\\/Arrow_fault.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/may-issue-minimizing-risk-building-a-brand\\\/\",\"name\":\"MAY ISSUE: Minimizing Risk, Building a Brand - 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